Is iTunesU a successful model of Open Educational Resource distribution?

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I gave this presentation at OER 2011, a conference exploring Open Educational Resources, held in Manchester, UK, 11-13 May 2011.

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  • iTunes U might be considered the cool OER channel. Apple cool born digital, multimedia, ready for mobile
  • iTunes U might be considered the cool OER channel. Apple cool born digital, multimedia, ready for mobile
  • Subset of the apple store Also a programme which catches your multimedia files and arranges them for you Universities produce sound and video learning material and make them available thru itunes U. Granular OER – not many “full courses” although there are some. Integrity model, not essence or remix model
  • Tour Free program for computers – Windows and Macs – you don’t need an apple handheld device to use iTunes
  • Good search Would be better if we had copyright, apparently it’s coming
  • Started as a pilot programme – Apple worked with several universities – Duke in autumn 2004 gave out iPods …. Then iTunes U was in 2005, officially unveiled in May 2007, came to the UK in 2008. Started mainly as a way of distributing recorded lectures(sound-only) to enrolled students. In the USA universities store their stuff on Apple servers. Here in the UK, only on our own servers. For us, then, the ownership is very clear. It’s our stuff.
  • Universities & Colleges K – 12 (primary and secondary) Beyond Campus
  • From the Open University, it looks like it. Open University is all distance. Pioneers in utilising broadcasting and various media in teaching. Open University was one of the first three in Europe to join iTunes U.(other 2 are oxford and Trinity College Dublin)
  • Obama pledged $50 million in 2009 to the OER cause, and another $2 billion in January 2011 – for career and training programmes to be administered and overseen largely thru local colleges, and all associated material must be produced under Creative Commons 3.0 license
  • A new method of giving individual items individual licenses in the metadata is apparently on its way
  • Contributors – both individuals and the institution
  • Youtube banned in China, Turkey, Bangladesh, Tunisia, Morocco – Iran flip-flops Star rating and comments but not many comments
  • Good analytics from iTunes U – can see the increasing numbers of these accessed by mobile devices
  • It’s all about the iPad now – completely dominating the tablet market – for now
  • streaming
  • Is iTunesU a successful model of Open Educational Resource distribution?

    1. 1. iTunes U: a successful model of Open Educational Resource distribution? SPIDER: Sharing Practice with iTunes U Digital Eduational Resources Terese Bird Learning Technologist and SCORE Fellow Beyond Distance Research Alliance University of Leicester
    2. 2. iTunes U: the coolest OER channel Photos courtesy RJ Lammers, LHG Creative Photography, Flickr
    3. 3. iTunes U: the coolest OER channel <ul><li>Born digital </li></ul><ul><li>Multimedia </li></ul><ul><li>Made for mobile </li></ul><ul><li>Apple gloss </li></ul>
    4. 4. What’ll we talk about? <ul><li>A bit of history and facts </li></ul><ul><li>I s iTunes U an OER channel? </li></ul><ul><li>Elements of success </li></ul><ul><li>Futuregazing </li></ul>Photo courtesy of quiroso on Flickr
    5. 5. iTunes U for University
    6. 7. Power Search
    7. 8. Way back in 2005 …
    8. 9. Not just universities
    9. 10. Is iTunes U OER?
    10. 11. What is OER? <ul><li>OER Commons: </li></ul><ul><li>“ Open Educational Resources are teaching and learning materials that you may freely use and reuse, without charge. OER often have a Creative Commons or GNU license that state specifically how the material may be used, reused, adapted, and shared.” </li></ul>
    11. 13. Under the category “OER Tools and Services” Services” Yuan, L., MacNeill, S., Kraan, W. (2008) Open Educational Resources – Opportunities and Challenges for Higher Education, Educational Cybernetics: Reports 2008, 35. Retrieved from wiki.cetis.ac.uk
    12. 14. Elements of a successful OER channel <ul><li>Attractive to contributors </li></ul><ul><li>Usable </li></ul><ul><li>Useful </li></ul><ul><li>Used (and re-used) </li></ul><ul><li>Sustainable </li></ul>Photo courtesy of San Mateo County Library on Flickr
    13. 15. iTunes U OER Success Factors Attractive to contributors Usable Useful Used Sustainable Profile ✔ User Experience ✔ Quality material ✔ Download numbers ✔ Over 800 universities ✔ ‘ Apple gloss’ ✔ Search function ✔ Consistency ✔ Teachers ✔ Apple ✔ International reach ✔ Apple mobile ✔ Copyright ✗ ✔ − Personal ✔ Benefit to contributors/institution ✔ Linux, Android  ✗ Feedback ✗ ✔ Not very repurposable ✗ ✔ Discoverability ✗ ✔ Community ✗
    14. 16. It’s all in the downloads University Downloads Open University, UK Over 34 million since June 2008 University of Oxford Over 9 million since June 2008 Coventry University 2.5 million in 2010 alone University of Warwick 1 million Jan ‘09 – June ‘10
    15. 20. Snapshot via Twitter <ul><li>5 th – 10 th March 2011 </li></ul><ul><li>12 th – 17 th March 2011 </li></ul><ul><li>“ iTunesU” </li></ul><ul><li>201 tweets </li></ul><ul><ul><li>154 English </li></ul></ul><ul><ul><li>46 non-English </li></ul></ul>
    16. 21. Characterising iTunes U Tweets Category of Tweet Number Use iTunesU material to teach others 6 Use for oneself – just interested 17 Use for oneself – learn something specific 17 Technical discussion 9 Academic discussion about material 41 General positive 34 Academic discussion OER-related 12 Negative - quality 3 Publicising 14 ‘ What is iTunes U?’ 1
    17. 22. Sample tweets
    18. 23. Sample tweets <ul><li>Big Nerd Ranch 7 day iOS development course €3000, you’re havin a laugh, iTunesU is free </li></ul><ul><li>This morning, Funding applications suck my soul of life, free lectures from Oxford on iTunesU help it heal #balance </li></ul><ul><li>Hello iTunesU Where have you been all my life? No more watching random Mit lect on YouTube for me! If only my Mac made a heart symbol… </li></ul><ul><li>@ lifesatest spooky, had never heard of Khan Academy before today, now using one of their iTunesU podcasts in my teaching. </li></ul><ul><li>What if iTunesU were an accredited institution capable of confirming degrees & upgraded to have social/collaborative learning? Hmmmm </li></ul><ul><li>jst figured out how to get all the lectures frm this class off of itunesU ...guess who's gnna pass their test tmrw?!?! </li></ul><ul><li>SPSS Tutorials - The University of Minnesota has an excellent set of SPSS (now PASW) tutorials on iTunesU .... http://tumblr.com/xol1su3i15 </li></ul><ul><li>Come visit me at the MI Learning booth in the exhibit hall from 11-11:30. Lear about free resources for MI teachers on iTunesU . #macul11 </li></ul>
    19. 24. Other Impact <ul><li>‘ Apple gloss’ ends up encouraging OER discussion at institution </li></ul><ul><li>PhD student applications improve </li></ul><ul><li>Hits on university website increase </li></ul><ul><li>Multimedia OER </li></ul><ul><li>Mobile OER </li></ul><ul><li>Beyond Campus </li></ul><ul><li>K-12 </li></ul>Photo courtesy of superkimbo on Flickr
    20. 25. Futuregazing Photo courtesy of FHKE on Flickr
    21. 27. Streaming
    22. 28. iTunes U: Successful, with caveats ✔
    23. 29. References <ul><li> </li></ul><ul><li>Yuan, L., MacNeill, S., Kraan, W. (2008) Open Educational Resources – Opportunities and Challenges for Higher Education, Educational Cybernetics: Reports 2008, 35. Retrieved from wiki.cetis.ac.uk </li></ul><ul><li>http://wiki.creativecommons.org/What_is_OER%3F </li></ul><ul><li>http://opencontent.org/blog/archives/1780 </li></ul><ul><li>http://projects.kmi.open.ac.uk/itunesu/impact/ </li></ul>
    24. 34. This is the space allowed for the presentation title: up to 2 lines Speaker’s name Speaker’s title Department Name University of Leicester
    25. 35. This is the light background <ul><li>There’s also a layout for a title with a light background. </li></ul><ul><li>And a layout for a plain slide and one with just a heading. </li></ul><ul><li>If you need more layouts you can make extra masters. Go to Master slide view and create new ones. </li></ul><ul><li>Marvellous isn’t it? </li></ul>

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