China is harvesting your iTunes U

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This presentation was given at Association for Learning Technology Conference 2013 at Nottingham UK on 10 September 2013.

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China is harvesting your iTunes U

  1. 1. www.le.ac.uk China is harvesting your iTunes U and other findings from researching how overseas students engage with open learning materials Terese Bird Learning Technologist & SCORE Research Fellow Institute of Learning Innovation University of Leicester
  2. 2. What shall we talk about? • Current HE climate -> OER • iTunes U Reach Project • Uni of Leicester’s OER • Chinese Open Course harvested from iTunes U • How OER can help Chinese students choose your university • What is China looking at? Photo by ToGa Wanderings on Flickr CC-BY-NC
  3. 3. OER and Open Ed: Their time has come • Reaching for overseas students • Distance learning • MOOCs • OER as ‘soft marketing’ • JISC Factors 2011: – Financial constraints – Reputation – Course marketisation (McGill, 2011)
  4. 4. iTunes U Reach – HEA OER International Aims & Objectives • To gather and create high-quality open-licensed learning materials by University of Leicester for release into iTunes U • To document and arrange into a framework the procedures and standards utilised in the choice and preparation of iTunes U OER • To ascertain how international students who use iTunes U materials find, select, and view/listen to them, and to discover whether and how these students make conclusions about the universities that provide them. • To inform and listen to University of Leicester academics in discussion considering how iTunes U may be of use to share out their materials and message to international students
  5. 5. Online Survey N=102 ‘potential students’ (Bird, 2013)
  6. 6. Do you use, or have you ever used, iTunes U?’
  7. 7. ‘Do you use, or have you ever used, iTunes U?’ – by country
  8. 8. How do/did you select suitable materials?
  9. 9. What was your reason for selecting these materials? (Choose all that apply)
  10. 10. Have these materials helped you to achieve this aim?
  11. 11. As a result of your experiences with these materials, would you consider studying at the institution that produced them?
  12. 12. Leicester’s Multimedia OER • YouTube channel videos • Narrated presentations • Still images or screencasts with voiceover • Audio lecture recordings • Audio research vigniettes • Ebooks – pdf, epub, .ibooks
  13. 13. Happy Harvesting • Netease software company joined OCW 2011 • Harvest CC-licensed(?) Western VIDEO of interest to interns working at Netease, for OpenCourse app: – Western law – Media / Social Media – Philosophy / Death – Kahn – TED
  14. 14. Your university’s OER can encourage enrollment by Chinese students • Agents • League tables • After being accepted, students search for course content and sample lectures
  15. 15. What did China look at on Univ Leicester iTunes U? 1-10 August, 2013 Subject Video Audio Doc Browse/Subscribe English 5 5 20 Medicine 13 10 1 History 1 4 Engineering/Programming 2 Psychology 10 Media & Communications 7 Management 4 5 Forensic Science 2 Actuarial Science 6 1 Chemistry 6 Public Lectures 1
  16. 16. Final tips for a Chinese Connection • Post a video on YouTube, embed on Youku • Try SinaWeibo, the Chinese Twitter • Contact Netease to suggest your university’s open material for their app Image from Netease recorded lecture by M Sandel
  17. 17. Thank you! • Bird, T. (2013). iTunes U Reach: Case Study of University of Leicester’s Release of Open Educational Resources for International Students through iTunes U. Leicester, UK. • McGill, L. (2012). OER Synthesis and Evaluation / OER Synthesis and Evaluation Project. OER Synthesis and Evaluation Project. Retrieved March 09, 2013, from https://oersynth.pbworks.com/w/page/29595671/O ER Synthesis and Evaluation Project

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