A place-for-housing-in-social-media
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Presentation to #be2campeast on 29 April 2010

Presentation to #be2campeast on 29 April 2010

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A place-for-housing-in-social-media Presentation Transcript

  • 1. a place for affordable housing in social media? Presentation to be2campeast, 29 April 2010 Kerry James, Marketing Director, The Bridge Group
  • 2. overview  scene setting  social media and housing  yes, there are risks…  …and also opportunities  how to join the party
  • 3. scene setting
  • 4. 1,500 registered providers 2,500,000 homes 5,000,000 tenants
  • 5. developing property managing and repairing homes tackling social problems improving neighbourhoods engaging communities
  • 6. compare the landlords
  • 7. our survey says (so far)…
  • 8. advertising developments highlighting news releases showcasing initiatives linking to services engaging communities
  • 9. yes, there are risks…
  • 10. barriers to access
  • 11. anti-social behaviour
  • 12. misunderstanding the medium “If you have a complaint, we would recommend contacting us by phone or in writing, however minor complaints can be raised through the discussion board”
  • 13. …and also opportunities
  • 14. starting legitimate conversations “What is the best thing about where you live?” “What is the worst thing about where you live?”
  • 15. collaborations
  • 16. being genuinely social “Showing Nicki from our community development how to Twitter. Hopefully she'll spread the word and get more of our customers tweeting”
  • 17. how to join the party
  • 18. get yourself a strategy  Where are you now?  What do you want to achieve?  Why do you want to do it?  Who is best placed to represent you?  How much time, money and effort can you invest?  How will you know if you’ve nailed it? More info: http://www.tbghub.co.uk/pdfs/social_media_guide.pdf
  • 19. measure and monitor
  • 20. thank you Kerry James T: 024 7656 0440 E: k.james@bridge-group.co.uk Tweet: @tbgkerry Images sourced through Flickr Creative Commons: 1. zoomion 2. U-g-g-B-o-y (Photograph-World-Sense) 3. Rennett Stowe 4. ThinkStock (not CC) 5. d3l 6. gumuz 7. comedy_nose 8. gemsling 9. marfis75 10. oskay