A place-for-housing-in-social-media

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Presentation to #be2campeast on 29 April 2010

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A place-for-housing-in-social-media

  1. 1. a place for affordable housing in social media? Presentation to be2campeast, 29 April 2010 Kerry James, Marketing Director, The Bridge Group
  2. 2. overview  scene setting  social media and housing  yes, there are risks…  …and also opportunities  how to join the party
  3. 3. scene setting
  4. 4. 1,500 registered providers 2,500,000 homes 5,000,000 tenants
  5. 5. developing property managing and repairing homes tackling social problems improving neighbourhoods engaging communities
  6. 6. compare the landlords
  7. 7. our survey says (so far)…
  8. 8. advertising developments highlighting news releases showcasing initiatives linking to services engaging communities
  9. 9. yes, there are risks…
  10. 10. barriers to access
  11. 11. anti-social behaviour
  12. 12. misunderstanding the medium “If you have a complaint, we would recommend contacting us by phone or in writing, however minor complaints can be raised through the discussion board”
  13. 13. …and also opportunities
  14. 14. starting legitimate conversations “What is the best thing about where you live?” “What is the worst thing about where you live?”
  15. 15. collaborations
  16. 16. being genuinely social “Showing Nicki from our community development how to Twitter. Hopefully she'll spread the word and get more of our customers tweeting”
  17. 17. how to join the party
  18. 18. get yourself a strategy  Where are you now?  What do you want to achieve?  Why do you want to do it?  Who is best placed to represent you?  How much time, money and effort can you invest?  How will you know if you’ve nailed it? More info: http://www.tbghub.co.uk/pdfs/social_media_guide.pdf
  19. 19. measure and monitor
  20. 20. thank you Kerry James T: 024 7656 0440 E: k.james@bridge-group.co.uk Tweet: @tbgkerry Images sourced through Flickr Creative Commons: 1. zoomion 2. U-g-g-B-o-y (Photograph-World-Sense) 3. Rennett Stowe 4. ThinkStock (not CC) 5. d3l 6. gumuz 7. comedy_nose 8. gemsling 9. marfis75 10. oskay

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