4. 2012
•Inaugural year
•39 winners
•11 types of travel companies
•Judges included Andrew Zimmern
and J. Crowley of Foursquare
•33 winners
•12 types of companies
•Company winners announced
Monday, June 3 at
travelandleisure.com/smittys
•Virtual awards party on Twitter,
starting at 10am ET
• Creation of Blogger / Independent
Journalist category
• Judges include TBEX founder Kim
Mance
2013
@travlandleisure #TLSMITTY
5. WORKING WITH BLOGGERS
2012 WINNERS
•San Juan Marriott
•Four Seasons Resort
Costa Rica
2013 ENTRANTS
•Visit Denver
•Hamilton Island
•Emilia Romagna
Tourist Board
@travlandleisure #TLSMITTY
6. ENTRANTS
London * Australia * Oregon * Belgium
* India * Singapore * San Diego * Toronto *
New Zealand * Granada * Louisiana
@travlandleisure #TLSMITTY
7. POSTINGS ABOUT
Hawaii * Food * Skiing * Gay Travel
* Italy * Travel Fashion * Family Travel
* Caribbean * Beaches * Cruising
* Luxury Travel * Small Town Indiana * Israel * Norway *
Art & Culture * Food * Southeast Asia
@travlandleisure #TLSMITTY
8. UNIQUE IDEAS & USES
GoBigOrGoHome
Used social to
promote NYS travel
after Hurricane
Sandy
VeryGoodPoints
Lobbied for and
got a hotel in
Macau to pull
shark fin soup off
its menu
@travlandleisure #TLSMITTY
BeersAndBeans
Hosts weekly live
chats on Pinterest
#WeVisitEgypt
Real-time
storytelling
campaign
promoting travel
to Egypt in 2012
9. QUOTES
I have not vomited since 1993, making me a
consummate travel journalist and excellent
party guest.
— Leif Patterson
I can't put a hard number on what the
community I have created has meant to me;
it's beyond awesome.
— Kate Boelhauf, Trip Logic
@travlandleisure #TLSMITTY
12. SMITTY AWARDS
• Travel company winners announced
Monday, June 3
• Virtual Awards Party on Twitter,
starting at 10am ET
#TLSMITTY
@travlandleisure #TLSMITTY