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Tbex 2012 Keystone How to Earn Traffic (without selling your soul)
 

Tbex 2012 Keystone How to Earn Traffic (without selling your soul)

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Tbex 2012 Keystone How to Earn Traffic (without selling your soul) featuring, Rand Fishkin.

Tbex 2012 Keystone How to Earn Traffic (without selling your soul) featuring, Rand Fishkin.

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    Tbex 2012 Keystone How to Earn Traffic (without selling your soul) Tbex 2012 Keystone How to Earn Traffic (without selling your soul) Presentation Transcript

    • How to Earn Traffic(without selling your soul)Rand Fishkin | CEOhttp://bit.ly/trafficwithsoul
    • There’s a War Going On
    • Aggressive Marketingvs. Authenticity
    • Aggressive MarketingDemands…
    • Keyword-Stuffed PostsJust for SEO
    • Content Writers Aren’tParticularly Interested In
    • Shoving Out MorePosts to MeetTraffic Quotas
    • Following People on Twitter Justto Get them to Follow You Back
    • Begging for Linksand Shares
    • SubmittingYour Site andPosts inArtificial Ways
    • Repetitive Social Shares toReach a Bored Audience
    • DoingDistastefulThings Justto EarnFutureFavors FromOthers
    • Pushing Visitors to“Subscribe” or “Follow”
    • Cold-Emails for GuestPosts or Links
    • That Stuff Sucks
    • Authentic Blogging isAbout…
    • Being You
    • Writing About WhatExcites You
    • Promoting OnlyThose Things thatTruly CaptureYour Interest
    • Developing Relationshipswith People You Like
    • We Can Solve ThisProblem
    • Have Your Cake…
    • And Eat It, Too
    • Let’s TalkAboutAuthenticMarketing
    • (No. It’s not an oxymoron.)
    • The Strategy…
    • Connect Your Passions
    • With What Your Audience Needs
    • Discover the Intersection ofContent You’re Excited About
    • AndContentThatExcitesOthers
    • Build a Brand WithThese Three Qualities:
    • #1:Loved(specifically byyou)
    • #2: Unique
    • #3: Memorable
    • Commit Yourself to Trying
    • And Failing
    • Again andAgain andAgain.
    • The Tactics…
    • Don’t Stuff Keywords andDon’t Write for Keywords
    • But When You Write Something,Check if There’s a Searched-forPhrase to Include
    • Don’t Write 3X a Day Justto Get More Traffic
    • Do Commit to aConsistent Schedule
    • Don’t Follow People on TwitterJust to Get a Follow-Back
    • Do Interact w/ InfluencersWhose Content You Like
    • Do Keep a HighSignal:Noise Ratio
    • Don’t Beg for Links or Shares
    • Do Make it Easy for Othersto Share Your Work
    • Don’t SubmitEverythingYou Publishto Every SitePossible
    • Do Make an Effort toPromote those Special,“1 in 100” Posts
    • Don’t RepeatSocialPromotions ifYou’reUncomfortable
    • Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
    • Don’t Join Every NetworkUnder the Sun
    • Do At Least Have aPresence on These:Users: 90mm 850mm 200mm 120mm 12mm
    • Do Share Your Posts onYour Top 2-3 Networks
    • Don’t Share StuffYou Don’t LikeJust to EarnFollowers/Fans
    • Do Share Stuff You FindAmazing & Worthwhile(and find more of it)
    • Don’t Do Distasteful Favors Justto Get “You-Owe-Me-Ones”
    • Do Be Generous to Others andThey’ll Be Generous to You
    • Don’t Push People toSubscribe / Follow / Share
    • Do Make it Easyto Find ThoseFeatures
    • Don’t Cold Emailfor Guest Posts
    • Do Build Relationships and Let YourFriends Know You’re Interested
    • But Rand…
    • I’m Not aProfessional Marketer
    • You Don’t Need to Be.
    • I Don’t Have Time forMarketing
    • 20 Minutes per Postis All I Ask
    • I Can’t ReallyDo This; Can I?
    • This is when Geraldine started her blog
    • This is where people usually give up.
    • Past 3 months are averaging 3.5K visits/day
    • You Can Do It.
    • p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
    • Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.orghttp://bit.ly/trafficwithsoul