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Tbex 2012 Keystone How to Earn Traffic (without selling your soul)

Tbex 2012 Keystone How to Earn Traffic (without selling your soul)



Tbex 2012 Keystone How to Earn Traffic (without selling your soul) featuring, Rand Fishkin.

Tbex 2012 Keystone How to Earn Traffic (without selling your soul) featuring, Rand Fishkin.



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    Tbex 2012 Keystone How to Earn Traffic (without selling your soul) Tbex 2012 Keystone How to Earn Traffic (without selling your soul) Presentation Transcript

    • How to Earn Traffic(without selling your soul)Rand Fishkin | CEOhttp://bit.ly/trafficwithsoul
    • There’s a War Going On
    • Aggressive Marketingvs. Authenticity
    • Aggressive MarketingDemands…
    • Keyword-Stuffed PostsJust for SEO
    • Content Writers Aren’tParticularly Interested In
    • Shoving Out MorePosts to MeetTraffic Quotas
    • Following People on Twitter Justto Get them to Follow You Back
    • Begging for Linksand Shares
    • SubmittingYour Site andPosts inArtificial Ways
    • Repetitive Social Shares toReach a Bored Audience
    • DoingDistastefulThings Justto EarnFutureFavors FromOthers
    • Pushing Visitors to“Subscribe” or “Follow”
    • Cold-Emails for GuestPosts or Links
    • That Stuff Sucks
    • Authentic Blogging isAbout…
    • Being You
    • Writing About WhatExcites You
    • Promoting OnlyThose Things thatTruly CaptureYour Interest
    • Developing Relationshipswith People You Like
    • We Can Solve ThisProblem
    • Have Your Cake…
    • And Eat It, Too
    • Let’s TalkAboutAuthenticMarketing
    • (No. It’s not an oxymoron.)
    • The Strategy…
    • Connect Your Passions
    • With What Your Audience Needs
    • Discover the Intersection ofContent You’re Excited About
    • AndContentThatExcitesOthers
    • Build a Brand WithThese Three Qualities:
    • #1:Loved(specifically byyou)
    • #2: Unique
    • #3: Memorable
    • Commit Yourself to Trying
    • And Failing
    • Again andAgain andAgain.
    • The Tactics…
    • Don’t Stuff Keywords andDon’t Write for Keywords
    • But When You Write Something,Check if There’s a Searched-forPhrase to Include
    • Don’t Write 3X a Day Justto Get More Traffic
    • Do Commit to aConsistent Schedule
    • Don’t Follow People on TwitterJust to Get a Follow-Back
    • Do Interact w/ InfluencersWhose Content You Like
    • Do Keep a HighSignal:Noise Ratio
    • Don’t Beg for Links or Shares
    • Do Make it Easy for Othersto Share Your Work
    • Don’t SubmitEverythingYou Publishto Every SitePossible
    • Do Make an Effort toPromote those Special,“1 in 100” Posts
    • Don’t RepeatSocialPromotions ifYou’reUncomfortable
    • Do Know that Only 10-20% of YourFollowers/Fans are Online at Any Given Time
    • Don’t Join Every NetworkUnder the Sun
    • Do At Least Have aPresence on These:Users: 90mm 850mm 200mm 120mm 12mm
    • Do Share Your Posts onYour Top 2-3 Networks
    • Don’t Share StuffYou Don’t LikeJust to EarnFollowers/Fans
    • Do Share Stuff You FindAmazing & Worthwhile(and find more of it)
    • Don’t Do Distasteful Favors Justto Get “You-Owe-Me-Ones”
    • Do Be Generous to Others andThey’ll Be Generous to You
    • Don’t Push People toSubscribe / Follow / Share
    • Do Make it Easyto Find ThoseFeatures
    • Don’t Cold Emailfor Guest Posts
    • Do Build Relationships and Let YourFriends Know You’re Interested
    • But Rand…
    • I’m Not aProfessional Marketer
    • You Don’t Need to Be.
    • I Don’t Have Time forMarketing
    • 20 Minutes per Postis All I Ask
    • I Can’t ReallyDo This; Can I?
    • This is when Geraldine started her blog
    • This is where people usually give up.
    • Past 3 months are averaging 3.5K visits/day
    • You Can Do It.
    • p.s. SEO 101 For Travel Bloggershttp://www.seomoz.org/blog/seo-101-for-travel-bloggers
    • Rand Fishkin | CEO@randfishwww.seomoz.org/blogrand@seomoz.orghttp://bit.ly/trafficwithsoul