• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
TBEX 2013 Toronto Social Influencer Programs
 

TBEX 2013 Toronto Social Influencer Programs

on

  • 717 views

TBEX 2013 Toronto Social Influencer Program, How to Have a Conversation with 30 Million People; featuring David Digregorio with South African Tourism and Kat Reese with Sparkloft Media

TBEX 2013 Toronto Social Influencer Program, How to Have a Conversation with 30 Million People; featuring David Digregorio with South African Tourism and Kat Reese with Sparkloft Media

Statistics

Views

Total Views
717
Views on SlideShare
356
Embed Views
361

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 361

http://tbexcon.com 361

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    TBEX 2013 Toronto Social Influencer Programs TBEX 2013 Toronto Social Influencer Programs Presentation Transcript

    • DAVID DIGREGORIOSouth African Tourism@DarodiKAT REESESparkloft Media@Kat_PDXSOCIAL INFLUENCER PROGRAMS:How to Have a Conversation with 30 Million People
    • ONE AND DONEVSSOCIAL SNACKING
    • TRADITIONAL
    • SOCIAL
    • SO, WE TOOK A TRIP
    • GOALSBRAND AWARENESSORIGINAL CONTENT
    • OUTCOME
    • METRICS61 ARTICLES PUBLISHED9.7 M PEOPLE REACHED...AND GROWING
    • REVOLUTIONIZEWHY DID THIS REVOLUTIONIZE OUR APPROACH?
    • WHY?PRODUCT RELATIONSAMOUNT OF CONTENTSEO
    • AWESOME IS ANUNDERSTATEMENT
    • GOALSESTABLISH GOALS
    • RESEARCHINVITE THE RIGHT PEOPLE
    • PARTICIPANTSCLEARLY DEFINE EXPECTATIONS
    • CONTROLCONTROL WHAT YOU CAN
    • INSPIRATIONINSPIRATION
    • INSPIRATIONAdventure Question #1: What should Ido when I travel to South Africa inDecember? (YOU DECIDE, I DO IT)
    • PLANNINGINSPIRATIONPLANNING
    • TRAVELPLANNINGINSPIRATIONTRAVEL
    • BRAGGINGPLANNINGINSPIRATIONTRAVELBRAGGING
    • BRAGGING
    • PHEWPLANNINGINSPIRATIONTRAVELBRAGGING
    • CONTROLYOU CAN’T CONTROL THE CONTENT.
    • TRUST“When our vehicle turned off the main road andonto a dusty, dirt street a few kilometers outside ofthe town of St. Lucia, I immediately felt terriblyuncomfortable.We had entered Khula township and I could nothelp but feel like such a tourist, as if I were here togawk as an outsider and take a few photos ofpeople that look different from me.”
    • TRUST“But when I did enter the gate, and the dozens ofenergetic children came running up to all of us,shaking our hands and wanting to talk with us, Isuddenly began to realize that this was not sometourist attraction after all, but a slice of reality that Ireally did need to see for myself.”- Derek EarlWandering Earl
    • TRUST
    • TRUST
    • HAVE FUN
    • OH BOY, OH BOY...LET’S DO IT AGAIN
    • HIGHLIGHTS
    • ROION-GOING CONVERSATIONRELATIONSHIPS WITH BLOGGERSWITH OVER 30,000,000 PEOPLE
    • HUB
    • OUR BIG 5
    • REMEMBERKNOW WHAT YOU WANT
    • REMEMBERFIND THE RIGHT PEOPLE
    • REMEMBERGIVE THEM THE TOOLS
    • REMEMBERCOMMUNICATE EXPECTATIONS
    • REMEMBERLET THE REST GO...RINSE AND REPEAT
    • OUR BIG 5LET THE REST GO...RINSE AND REPEATCOMMUNICATE EXPECTATIONSGIVE THEM THE TOOLSFIND THE RIGHT PEOPLEKNOW WHAT YOU WANT
    • THANK YOUQUESTIONS?