How to Build Your Brand
with Google Hangouts
Eduardo Perez @hombrelobo
Video is king
You know you have to do video
Video is king
Re-think video
• Low cost video: digital consumer cams
• Screencasting: recording the PC screen
• Vine: 6 secs video + GIF...
Google Hangouts vs. Google
Hangouts on Air (HoAs)
• Google Hangouts are private
• HoAs are public, recorded and
broadcaste...
Google Hangouts on Air
• Zero cost: you need a webcam and a PC
• Broadcasts are recorded by default
• Live video engages a...
HoAs - Advantages
• Reuse your content
• Create expectation
• Engage your followers and make them
part of your project
First we start creating a channel
Let's do it LIVE !
Let's do it LIVE !
Let's do it LIVE !
THANK YOU
Eduardo Perez - @hombrelobo
hombrelobo.com
rethink-video.com
hombrelobo@hombrelobo.com
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
How to Build Your Brand with Google Hangouts- Eduardo Perez
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How to Build Your Brand with Google Hangouts- Eduardo Perez

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How to Build Your Brand with Google Hangouts- Eduardo Perez

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How to Build Your Brand with Google Hangouts- Eduardo Perez

  1. 1. How to Build Your Brand with Google Hangouts Eduardo Perez @hombrelobo
  2. 2. Video is king
  3. 3. You know you have to do video
  4. 4. Video is king
  5. 5. Re-think video • Low cost video: digital consumer cams • Screencasting: recording the PC screen • Vine: 6 secs video + GIFs • Google Hangouts on Air: Live video broadcasting
  6. 6. Google Hangouts vs. Google Hangouts on Air (HoAs) • Google Hangouts are private • HoAs are public, recorded and broadcasted live in Youtube • Google Events on Air are NOT HoAs
  7. 7. Google Hangouts on Air • Zero cost: you need a webcam and a PC • Broadcasts are recorded by default • Live video engages and expands your brand
  8. 8. HoAs - Advantages • Reuse your content • Create expectation • Engage your followers and make them part of your project
  9. 9. First we start creating a channel
  10. 10. Let's do it LIVE !
  11. 11. Let's do it LIVE !
  12. 12. Let's do it LIVE !
  13. 13. THANK YOU Eduardo Perez - @hombrelobo hombrelobo.com rethink-video.com hombrelobo@hombrelobo.com
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