How to Build Your Brand with Google Hangouts- Eduardo Perez

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How to Build Your Brand with Google Hangouts- Eduardo Perez

How to Build Your Brand with Google Hangouts- Eduardo Perez

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  • 1. How to Build Your Brand with Google Hangouts Eduardo Perez @hombrelobo
  • 2. Video is king
  • 3. You know you have to do video
  • 4. Video is king
  • 5. Re-think video • Low cost video: digital consumer cams • Screencasting: recording the PC screen • Vine: 6 secs video + GIFs • Google Hangouts on Air: Live video broadcasting
  • 6. Google Hangouts vs. Google Hangouts on Air (HoAs) • Google Hangouts are private • HoAs are public, recorded and broadcasted live in Youtube • Google Events on Air are NOT HoAs
  • 7. Google Hangouts on Air • Zero cost: you need a webcam and a PC • Broadcasts are recorded by default • Live video engages and expands your brand
  • 8. HoAs - Advantages • Reuse your content • Create expectation • Engage your followers and make them part of your project
  • 9. First we start creating a channel
  • 10. Let's do it LIVE !
  • 11. Let's do it LIVE !
  • 12. Let's do it LIVE !
  • 13. THANK YOU Eduardo Perez - @hombrelobo hombrelobo.com rethink-video.com hombrelobo@hombrelobo.com