How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta
Upcoming SlideShare
Loading in...5
×
 

How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

on

  • 588 views

How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta

Statistics

Views

Total Views
588
Views on SlideShare
391
Embed Views
197

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 197

http://tbexcon.com 197

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • {}

How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta How to Build and Market to Your Email List- Kerwin McKenzie & Corey Taratuta Presentation Transcript

  • How to Build and Market to Your Email List Kerwin McKenzie Corey Taratuta
  • Kerwin McKenzie www.KerwinMcKenzie.com www.TravelBlogger101.com @mskonfa1990 Corey Taratuta www.IrishFireside.com www.IrelandTravelKit.com @coreytaratuta @irishfireside
  • EMAIL MARKETING VS SPAM
  • What is email marketing? Electronic mail users give you permission to send them your content on a regular basis or as you see fit. You can track and analyze users behaviors.
  • Your list supports all your online endeavors
  • Build Community
  • Build Community Reinforce Brand
  • Build Community Reinforce Brand Deliver Value
  • Build Community Reinforce Brand Deliver Value Communicate with Audience
  • Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers
  • Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products
  • Build Community Reinforce Brand Deliver Value Communicate with Audience Survey Readers Market Products Share Ideas
  • ? If your email marketing efforts achieve one thing, what would you want it be?
  • Before you begin... Determine your mission Content Delivery Brand Awareness Monetization Product/Project Launch
  • Set expectations FREQUENCY VALUE RESOURCES
  • STOP Getting started You can’t just use the blind carbon copy (bcc) field in your regular email.
  • What service will you use? free options affordable options pro services
  • Anatomy of opt-in emails Sign up form Confirmation email Welcome email Timely email messages
  • How to sign up, set up, and send out in ten minutes...
  • STOP Before you hit send Proofread Open in mobile Send a test Think about timing
  • Evaluate Your Campaign opens clicks unsubscribes action
  • Opens
  • Clicks
  • Unsubscribes
  • Call to Action
  • Help your list grow • Integration • Incentives • Exclusive Content • Non-Internet Resources • Collaboration
  • Action Steps
  • Kerwin McKenzie @mskonfa1990 Corey Taratuta @coreytaratuta @irishfireside www.IrishFireside.com/TBEX