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Family Travel Blogs - Heather Greenwood Davis
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Family Travel Blogs - Heather Greenwood Davis


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Family Travel Blogs - Heather Greenwood Davis

Family Travel Blogs - Heather Greenwood Davis

Published in: Education, Travel, Technology

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  • First person At home and abroad Be natural
  • Watch your timing! Allocate a time for each slide and stick to it so as to keep track of your presentation and avoid speaking too much.
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    • 1. Family Travel Blogs TBEX Microsession Dublin 2013 Heather Greenwood Davis @globetrottingmama Living the life of a lifetime
    • 2. The Path Ahead: Homework First Why are you here? What do you want to get out of today’s session? How can I help? How can you help each other?
    • 3. The Path Ahead: I’ll Go First 1. Tips for writing great family travel posts/articles 2. Case Study: Globetrotting Mama
    • 4. My Rules for Family Travel Writing 1. Find the stories you can tell the best 2. Define your own parameters 3. Know why you’re writing
    • 5. Tell YOUR Stories
    • 6. Define YOUR Parameters What’s a family?
    • 7. Family Travel Stats Peter Yesawich of MMGY Global • 40% of travelers have taken their kids along on a business trip • 51% says kids have a major voice in choosing where they go and what they do • Family Travel represents 40% of trips taken by Americans, largest segment of leisure travel • 100 million+ trips per year taken by adults with kids including grandparents (37%) Ellen Ogintz, Taking = $77 billion annually the Kids Kyle McCarthy, Family Travel Forum • Traditional family “married with biological kids” represents the minority of American families
    • 8. Why are YOU writing? Who are you talking to and what are you trying to tell them?
    • 9. Case Study: Globetrotting Mama What we did right: Age Travel light Open itinerary Clear sense of purpose
    • 10. Case Study: Globetrotting Mama What we learned along the way: Can’t do it all Pause Who are these people? Flexibility Follow and Lead Limits on sharing Working on the road
    • 11. Brands: Why it worked - Partners not Sponsors - Lifestyle Fit and Familiarity -non-intrusive to our personal goals
    • 12. Increased Audience Opportuinties And so many more…