Content Marketing - David Tutin

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Content Marketing by David Tutin

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  • If the former then may the light of a thousand beacons shine on your career!
  • People who read the Atlantic expect balanced journoThey also gave Scientology control over the comments section too!
  • 1 – use this to find out what channels users engage with you the most2 – This defines the language and how you would like to be perceived (think cracked.com et all)3 – again this will help you with your tone and writing style and help avoid creating content that might offend your readers!4 – with clear goals and media schedule this will help plan and hopefully give you enough time to research for your next content piece5 – define your metrics and think about what you consider success, once you have that how do you beat it? Make the next content piece better than the last
  • If you are going to create content start with an open mind, not with nervous borrowings of other peoples mediocrities, a new direction is the only direction!
  • Content Marketing - David Tutin

    1. 1. Content Marketing David Tutin, Snr SEO Specialist UK &IE
    2. 2. About Me
    3. 3. Brace yourselves The content deluge is coming
    4. 4. • Content is the new social lubricant
    5. 5. What is it?
    6. 6. Its any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers
    7. 7. Ask Yourself ? Am I building great content or am I just building an efficient content machine If it is the latter you need to go back and revise your strategy!
    8. 8. Creating engaging content • Think about your audience • Find away to relate to them • Multi format content – Podcasts – Infographics – Offline as well as online
    9. 9. It pays to keep it simple…
    10. 10. This one idea resulted in lots links of the back of a very simple premise
    11. 11. What a good content strategy can do for you
    12. 12. It helps bring in new business Establish yourself and your brand Create a firm direction for your online footprint
    13. 13. How do I create a kick ass content strategy
    14. 14. • • • • • • Assess your current strategy Define tone and writing style Identify what is acceptable and what isn’t Create a roadmap Establish Goals Know how to use psychological techniques
    15. 15. Remember to be social!
    16. 16. Standing out from the crowd Disruption  It can be a good thing to help you stand out
    17. 17. Questions???? Add in tools

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