Your SlideShare is downloading. ×
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty

346

Published on

Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty

Creating Successful Brand and Blogger Campaigns on a Budget - Colm Hanratty

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
346
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Creating Successful Brand & Blogger Campaigns on a Budget Colm Hanratty
  • 2. About me…  Worked with Hostelworld.com for over 10 years on content and social media  About to launch my own digital marketing agency @colmhanratty
  • 3. Some of the bloggers I’ve worked with @colmhanratty
  • 4. 1 – Content sharing @colmhanratty
  • 5. 1 – Content sharing  Be genuine!! Make sure it’s about the content  Only approach bloggers that match your brand, not the ones with the biggest audience  Look for content that you can’t write yourself – likewise offer content that they can’t write  Tell them what’s in it for them – social media exposure, newsletter placement…a wire transfer? @colmhanratty
  • 6. 2 – Be innovative  Guest photographer for the first time @colmhanratty
  • 7. 2 – Be innovative  ‘Hostelworld Hangouts’  …not my idea @colmhanratty
  • 8. 3 – Let bloggers experience your product @colmhanratty
  • 9.  Be prepared for the good... @colmhanratty
  • 10.  …and the bad @colmhanratty
  • 11. 4 – Strike up formal partnerships @colmhanratty
  • 12. 4 – Strike up formal partnerships  Knowing the blogger well helps  Make sure there’s a synergy between the brands  Look at the numbers – social, traffic, newsletter etc.  Make sure all aspects of the partnership are clear, are met and are tracked properly and regularly @colmhanratty
  • 13. Thanks colm@sixtwodigital.com @colmhanratty @colmhanratty

×