21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
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21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary

21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary

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  • THINK YOU HAVE TO CREATE A SCHEDULE FOR IT TO RUN. I DON’T KNOW IF MINE IS WORKING AS I CAN’T SEE A REPORT AND NOTHING HAPPENS ON SCREENwww.socialcrawlytics.com
  • www.socialcrawlytics.com – CAN’T GET REPORT TO RUN SO CAN’T RETAKE THIS SCREENSHOT
  • SHOULD WE SHOW THE MANAGE SOURCES OR THE SHARE OPTION???
  • Hootsuite is a great tool for tracking relationships with the influencers. Isolate out the influencers in to a separate stream so you can monitor and interact.
  • You can do this by creating a list of the influencers in Twitter and then creating a stream in Hootsuite based on this Twitter list
  • Organise your influencers in to a group so you can keep track of their posts
  • We’ll go through these tools quickly.
  • Set up a trigger event and an action. When the trigger happens the action kicks in.
  • Can add/discover new websites/opportunities, perform outreach by sending out standard emails (that can be personalised if you want)Automatically discovers and populates BuzzStream with contact information found on each websiteProvides some metrics so you have insights on the level of influence this site may have.
  • What is social media

21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary Presentation Transcript

  • 1. 21 Tool and Technology Tips to Dramatically Grow Your Following Online Ian Cleary
  • 2. What we’ll cover today Getting more traffic to your website Building your followers or fans Optimizing conversion on your website Analyzing the results
  • 3. 1 Pick your battles
  • 4. 1 Know your domain authority www.opensiteexplorer.com
  • 5. 2 Know your Competitors Domain Authority www.moz.com/tools/seo-toolbar
  • 6. 3 Increase your Domain Authority 1 2 3 4 • Guest Post on Blogs • Reach out to other bloggers • Write great content • Link to other bloggers
  • 7. 4 Find out what’s working for your competitors www.socialcrawlytics.com
  • 8. 4 Find out what’s working for your competitors The wider the bar the more shares www.socialcrawlytics.com
  • 9. 4 Find out what’s working for your competitors Click a column to sort the list so you can see the most popular pages on each channel www.socialcrawlytics.com
  • 10. Write Content that is Optimized 5 • Place your keywords in • • • • • Page Title Page Description Page Name Heading 1 First 100 words of body text
  • 11. 6 Make Social Sharing Prominent wordpress.org/plugins/flare/
  • 12. 7 Find out which keywords get traffic for your competitor www.semrush.com
  • 13. 7 Find out which keywords get traffic for your competitor www.semrush.com
  • 14. 7 Find out which keywords get traffic for your competitor www.semrush.com
  • 15. 8 Become active on Scoop.it www.scoop.it
  • 16. 8 Become active on Scoop.it www.scoop.it
  • 17. 9 Become active on Triberr www.triberr.com
  • 18. 9 Become active on Triberr www.triberr.com
  • 19. 10 Find Relevant Twitter Followers www.ManageFlitter.com
  • 20. 11 Engage with your competitor’s followers www.twitonomy.com
  • 21. 12 Track your influencers www.hootsuite.com
  • 22. 12 Track your influencers www.hootsuite.com
  • 23. 13 Use Feedly with Buffer www.feedly.com
  • 24. 13 Use Feedly with Buffer www.bufferapp.com
  • 25. 14 Very Clear Call to Actions
  • 26. 15 Incentives for subscribers
  • 27. 16 Use Mention.net
  • 28. 17 Implement Responsive Design
  • 29. 18 Monitor Your Users www.luckyorange.com
  • 30. 18 Monitor Your Users www.luckyorange.com
  • 31. 18 Monitor Your Users www.luckyorange.com
  • 32. 19 Set up goals & track conversions www.google.com/analytics
  • 33. 19 Set up goals & track conversions www.google.com/analytics
  • 34. 19 Set up goals & track conversions www.google.com/analytics
  • 35. 20 Track email conversions www.aweber.com
  • 36. 21 Automate the sharing of content www.dlvr.it
  • 37. That’s all folks… 1 2 3 4 • Strategy first then tools • SEO is not difficult it’s a process • Analytics is essential • Implement the tips!
  • 38. Image Editing Click any of the icons to overlay text or shapes on your picture or apply filters, textures, frames, and much more www.picmonkey.com
  • 39. Automate Everything with Zaps www.zapier.com
  • 40. Reach out with Buzzstream 1 3 2 www.buzzstream.com
  • 41. Canva – graphic design made so simple
  • 42. Choose from a library of layouts…
  • 43. …and graphic elements
  • 44. …and publish with ease