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21 Tool and Technology Tips
to Dramatically Grow Your
Following Online

Ian Cleary
What we’ll cover today
Getting more traffic to your website
Building your followers or fans
Optimizing conversion on your ...
1

Pick your battles
1

Know your domain authority

www.opensiteexplorer.com
2

Know your Competitors
Domain Authority

www.moz.com/tools/seo-toolbar
3

Increase your Domain Authority
1
2
3
4

• Guest Post on Blogs
• Reach out to other bloggers
• Write great content
• Lin...
4

Find out what’s working for your
competitors

www.socialcrawlytics.com
4

Find out what’s working for your
competitors

The wider the bar the
more shares

www.socialcrawlytics.com
4

Find out what’s working for your
competitors
Click a column to sort the list so you can see
the most popular pages on e...
Write Content that is Optimized

5

• Place your
keywords in
•
•
•
•
•

Page Title
Page Description
Page Name
Heading 1
Fi...
6

Make Social Sharing Prominent

wordpress.org/plugins/flare/
7

Find out which keywords get traffic
for your competitor

www.semrush.com
7

Find out which keywords get traffic
for your competitor

www.semrush.com
7

Find out which keywords get traffic
for your competitor

www.semrush.com
8

Become active on Scoop.it

www.scoop.it
8

Become active on Scoop.it

www.scoop.it
9

Become active on Triberr

www.triberr.com
9

Become active on Triberr

www.triberr.com
10

Find Relevant Twitter Followers

www.ManageFlitter.com
11

Engage with your competitor’s
followers

www.twitonomy.com
12

Track your influencers

www.hootsuite.com
12

Track your influencers

www.hootsuite.com
13

Use Feedly with Buffer

www.feedly.com
13

Use Feedly with Buffer

www.bufferapp.com
14

Very Clear Call to Actions
15

Incentives for subscribers
16

Use Mention.net
17

Implement Responsive Design
18

Monitor Your Users

www.luckyorange.com
18

Monitor Your Users

www.luckyorange.com
18

Monitor Your Users

www.luckyorange.com
19

Set up goals & track conversions

www.google.com/analytics
19

Set up goals & track conversions

www.google.com/analytics
19

Set up goals & track conversions

www.google.com/analytics
20

Track email conversions

www.aweber.com
21

Automate the sharing of content

www.dlvr.it
That’s all folks…

1
2

3

4

• Strategy first then tools

• SEO is not difficult it’s a process
• Analytics is essential
...
Image Editing
Click any of the icons to overlay text or
shapes on your picture or apply filters,
textures, frames, and muc...
Automate Everything with Zaps

www.zapier.com
Reach out with Buzzstream
1
3
2

www.buzzstream.com
Canva – graphic design made so simple
Choose from a library of layouts…
…and graphic elements
…and publish with ease
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary
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21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary

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21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary

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  • THINK YOU HAVE TO CREATE A SCHEDULE FOR IT TO RUN. I DON’T KNOW IF MINE IS WORKING AS I CAN’T SEE A REPORT AND NOTHING HAPPENS ON SCREENwww.socialcrawlytics.com
  • www.socialcrawlytics.com – CAN’T GET REPORT TO RUN SO CAN’T RETAKE THIS SCREENSHOT
  • SHOULD WE SHOW THE MANAGE SOURCES OR THE SHARE OPTION???
  • Hootsuite is a great tool for tracking relationships with the influencers. Isolate out the influencers in to a separate stream so you can monitor and interact.
  • You can do this by creating a list of the influencers in Twitter and then creating a stream in Hootsuite based on this Twitter list
  • Organise your influencers in to a group so you can keep track of their posts
  • We’ll go through these tools quickly.
  • Set up a trigger event and an action. When the trigger happens the action kicks in.
  • Can add/discover new websites/opportunities, perform outreach by sending out standard emails (that can be personalised if you want)Automatically discovers and populates BuzzStream with contact information found on each websiteProvides some metrics so you have insights on the level of influence this site may have.
  • What is social media
  • Transcript of "21 Tool and Technology Tips to Dramatically Grow Your Following Online - Ian Cleary"

    1. 1. 21 Tool and Technology Tips to Dramatically Grow Your Following Online Ian Cleary
    2. 2. What we’ll cover today Getting more traffic to your website Building your followers or fans Optimizing conversion on your website Analyzing the results
    3. 3. 1 Pick your battles
    4. 4. 1 Know your domain authority www.opensiteexplorer.com
    5. 5. 2 Know your Competitors Domain Authority www.moz.com/tools/seo-toolbar
    6. 6. 3 Increase your Domain Authority 1 2 3 4 • Guest Post on Blogs • Reach out to other bloggers • Write great content • Link to other bloggers
    7. 7. 4 Find out what’s working for your competitors www.socialcrawlytics.com
    8. 8. 4 Find out what’s working for your competitors The wider the bar the more shares www.socialcrawlytics.com
    9. 9. 4 Find out what’s working for your competitors Click a column to sort the list so you can see the most popular pages on each channel www.socialcrawlytics.com
    10. 10. Write Content that is Optimized 5 • Place your keywords in • • • • • Page Title Page Description Page Name Heading 1 First 100 words of body text
    11. 11. 6 Make Social Sharing Prominent wordpress.org/plugins/flare/
    12. 12. 7 Find out which keywords get traffic for your competitor www.semrush.com
    13. 13. 7 Find out which keywords get traffic for your competitor www.semrush.com
    14. 14. 7 Find out which keywords get traffic for your competitor www.semrush.com
    15. 15. 8 Become active on Scoop.it www.scoop.it
    16. 16. 8 Become active on Scoop.it www.scoop.it
    17. 17. 9 Become active on Triberr www.triberr.com
    18. 18. 9 Become active on Triberr www.triberr.com
    19. 19. 10 Find Relevant Twitter Followers www.ManageFlitter.com
    20. 20. 11 Engage with your competitor’s followers www.twitonomy.com
    21. 21. 12 Track your influencers www.hootsuite.com
    22. 22. 12 Track your influencers www.hootsuite.com
    23. 23. 13 Use Feedly with Buffer www.feedly.com
    24. 24. 13 Use Feedly with Buffer www.bufferapp.com
    25. 25. 14 Very Clear Call to Actions
    26. 26. 15 Incentives for subscribers
    27. 27. 16 Use Mention.net
    28. 28. 17 Implement Responsive Design
    29. 29. 18 Monitor Your Users www.luckyorange.com
    30. 30. 18 Monitor Your Users www.luckyorange.com
    31. 31. 18 Monitor Your Users www.luckyorange.com
    32. 32. 19 Set up goals & track conversions www.google.com/analytics
    33. 33. 19 Set up goals & track conversions www.google.com/analytics
    34. 34. 19 Set up goals & track conversions www.google.com/analytics
    35. 35. 20 Track email conversions www.aweber.com
    36. 36. 21 Automate the sharing of content www.dlvr.it
    37. 37. That’s all folks… 1 2 3 4 • Strategy first then tools • SEO is not difficult it’s a process • Analytics is essential • Implement the tips!
    38. 38. Image Editing Click any of the icons to overlay text or shapes on your picture or apply filters, textures, frames, and much more www.picmonkey.com
    39. 39. Automate Everything with Zaps www.zapier.com
    40. 40. Reach out with Buzzstream 1 3 2 www.buzzstream.com
    41. 41. Canva – graphic design made so simple
    42. 42. Choose from a library of layouts…
    43. 43. …and graphic elements
    44. 44. …and publish with ease
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