SWOT Analysis
Presented by Tammy Ben-Eliezer-Baxter, MPS-HRM, AGC-HRM
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
SWOT is an acronym for:
Internal Environment
External Environme...
What is SWOT Analysis?
• A technique that enables a group or individual
to move from everyday problems and
traditional str...
Strength
Any existing or potential resource or capability
within the organization that provides a competitive
advantage in...
Weakness
Any existing or potential force which could
serve as a barrier to maintaining or
achieving a competitive advantag...
Opportunity
Any existing or potential force in the external
environment that, if properly leveraged,
could provide a compe...
Threat
Any existing or potential force in the external
environment that could erode a competitive
advantage.
Example:
• A ...
Who Needs SWOT Analysis?
A SWOT analysis is useful only when action
plans and strategies are developed from the
results
How to do SWOT Analysis?
Pr...
Benefits of SWOT Analysis
• Solving problems
• Implementing change
• Developing strategies for achieving the
organization’...
Simple rules for successful SWOT analysis.
• Be realistic about the strengths and weaknesses of your
organization when con...
Brainstorming – key ingredient for SWOT
SWOT analysis will be useful if:
• You are thinking outside the box
• Availability...
Some Brainstorming Rules
No idea is stupid,
everyone’s contribution
is valid and important
You don’t have to
agree with an...
Activity: Sample Questions
Strength Weakness
• Which strengths are unique to
the team?
• What are we good at doing?
• What...
Activity: Sample Questions
Opportunities Threats
• What are the key success
enablers?
• Which additional services can
we o...
SWOT Analysis – Starbucks
SWOT Analysis – Starbucks
ASSIGNMENT
CREATE A SWOT ANALYSIS CHOOSING ONE OF THE THREE
EXAMPLES:
1. YOUR UNIVERSITY
2. THE HUMAN RESOURCES DEPARTMENT...
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Tammy Ben Eliezer Baxter Swot Analysis Ppt

  1. 1. SWOT Analysis Presented by Tammy Ben-Eliezer-Baxter, MPS-HRM, AGC-HRM
  2. 2. S – Strengths W – Weaknesses O – Opportunities T – Threats SWOT is an acronym for: Internal Environment External Environment
  3. 3. What is SWOT Analysis? • A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective. • A tool which allows any sized group of people to work together to identify what the next focus can be for the group. • A brainstorming session used to analyze practically anything; a company, a department, a product or a project.
  4. 4. Strength Any existing or potential resource or capability within the organization that provides a competitive advantage in the market. Examples: • Strong distribution network • Intense staff commitment and loyalty • Increasing profit margin • A new, innovative product or service. • Location of your business. • Quality processes and procedures. • Any other aspect of your business that adds value to your product or service.
  5. 5. Weakness Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market.Example: • Lack of a clear company strategy • Lack of training opportunities for using a new software • Lack of marketing expertise. • Undifferentiated products or services (i.e. in relation to your competitors). • Location of your business. • Poor quality goods or services. • Damaged reputation.
  6. 6. Opportunity Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage. Example: • Organization’s geographic location • New technology • A developing market such as the Internet. • Mergers, joint ventures or strategic alliances. • Moving into new market segments that offer improved profits. • A new international market. • A market vacated by an ineffective competitor.
  7. 7. Threat Any existing or potential force in the external environment that could erode a competitive advantage. Example: • A recession, rising interest rates, or tight credit lines • A new competitor in your home market. • Price wars with competitors. • A competitor has a new, innovative product or service. • Competitors have superior access to channels of distribution. • Taxation is introduced on your product or service.
  8. 8. Who Needs SWOT Analysis?
  9. 9. A SWOT analysis is useful only when action plans and strategies are developed from the results How to do SWOT Analysis? Prepare Action Plans Analyze Internal & External Environment Perform SWOT Analysis and Document Step 1 Step 2 Step 3
  10. 10. Benefits of SWOT Analysis • Solving problems • Implementing change • Developing strategies for achieving the organization’s objectives and mission
  11. 11. Simple rules for successful SWOT analysis. • Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. • SWOT analysis should distinguish between where your organization is today, and where it could be in the future. • SWOT should always be specific. Avoid grey areas. • Always apply SWOT in relation to your competition i.e. better than or worse than your competition. • Keep your SWOT short and simple. Avoid complexity and over analysis • SWOT is subjective.
  12. 12. Brainstorming – key ingredient for SWOT SWOT analysis will be useful if: • You are thinking outside the box • Availability of varied perspectives – group discussion • Liberty to say your mind • Willingness to break away from traditional methods • Appetite for change
  13. 13. Some Brainstorming Rules No idea is stupid, everyone’s contribution is valid and important You don’t have to agree with anyone else Build on the ideas of others- use initial ideas as a jumping -off point for more ideas Always ask questions Seek first to understand before being understood Have fun!!!Be open-minded Everyone must participate
  14. 14. Activity: Sample Questions Strength Weakness • Which strengths are unique to the team? • What are we good at doing? • What are the things that had gone well? • What should be done better in the future? • What knowledge do we lack? • Which skills do we lack? • What system do we need to change?
  15. 15. Activity: Sample Questions Opportunities Threats • What are the key success enablers? • Which additional services can we offer? • What new market should we investigate? • What are some barriers to progress • What are the possible impacts of what competitors are doing? • Which regulatory issue might cause us concern?
  16. 16. SWOT Analysis – Starbucks
  17. 17. SWOT Analysis – Starbucks
  18. 18. ASSIGNMENT CREATE A SWOT ANALYSIS CHOOSING ONE OF THE THREE EXAMPLES: 1. YOUR UNIVERSITY 2. THE HUMAN RESOURCES DEPARTMENT AT YOUR UNIVERSITY 3. THE HUMAN RESOURCES MANAGER AT YOUR UNIVERSITY YOU MUST WORK IN GROUPS THAT ARE ASSIGNED IN BLACKBOARD AND UTILIZE BB TO BRAINSTORM IN THE GROUP’S DESIGNATED DISCUSSION AREAS THAT ARE CREATED FOR THIS PROJECT ASSIGNMENT DUE IN TWO WEEKS AND MUST BE SUBMITTED IN WORD FORMAT AS A SWOT ANALYSIS TABLE ONE GROUP MEMBER MUST SEND TO INSTRUCTOR’S E-MAIL ADDRESS@YOURUNIV.EDU

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