0
post                marketing
                            New marketing principles
                            for the pos...
hustle
 The                                                                      is over*.
                            *Wh...
gold
 The                         package is passé.
Friday, February 13, 2009
Spending
   power outages


                            are widespread.
Friday, February 13, 2009
We are
                             chasing
                             our own


                            long
      ...
in search of

                            serenity now
Friday, February 13, 2009
Less           is the new more.




Friday, February 13, 2009
WE INTERRUPT OUR REGULARLY
       SCHEDULED PRESENTATION FOR
       A MUST READ:

       Productivity: Enough of too much
...
abundance
                                           consumerism
                                           cheap money
  ...
We’re feeling inadequate.
                            Stick a fork
                               in us!




             ...
But will they


     blend?
Friday, February 13, 2009
From the kitchen of: marketingfree.typepad.com

                                      Four P Smoothie
                   I...
Warning: Due to the
                         shameless use of an
                      acronym on the next slide,
        ...
RAVE
                                                                        ange




                                    ...
RAVE




                              Family
                       Widget
                   The



                    ...
HOU SHALT
                            RAVE




                ARKET THYSELF
Friday, February 13, 2009
ELATIONSHIPPRINCIPLES                                                       RAVE




                             Product ...
RAVE




Friday, February 13, 2009
AFFILIATIONPRINCIPLES                                                                     RAVE




                       ...
RAVE



   Pop Quiz
           1) Red Hat is...

                      A Linux company

                      An insurance...
VALUE EXCHANGEPRINCIPLES                                                             RAVE




                            ...
witter.com/engagement       RAVE



etsatisfaction.com/releva
servoice.com/genuine
lideshare.com/usergenera
log.stories.co...
Friday, February 13, 2009
                                       relationship




                                       a...
the how


     our new best friends



                     EAR BLACK
Friday, February 13, 2009
the how




                            Plan as if your
                            marketing budget
                     ...
the how
                            #FFFFFF        31p

                                                       125p




  ...
the how
                    iterate
                    iterate
                    iterate
                    iterate
  ...
RAVE          please rate & comment
                                    thanks!




                                      ...
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Postmarketing - new principles for the postmarketing age

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We are entering an age where abundance, excess, and accumulation are giving way to thrift, conservation and transparency. Postmarketing seeks to help marketers navigate this fundamental change with a new way to think about marketing strategy. By Todd Barr - marketingfree.typepad.com Feb 2009.

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  • Transcript of "Postmarketing - new principles for the postmarketing age"

    1. 1. post marketing New marketing principles for the postmarketing age marketingfree.typepad.com Friday, February 13, 2009
    2. 2. hustle The is over*. *While supplies last. 0% financing to qualified buyers. No reasonable offer refused. We offer financing to anyone regardless of credit. Hurry... this deal won’t last long. Friday, February 13, 2009
    3. 3. gold The package is passé. Friday, February 13, 2009
    4. 4. Spending power outages are widespread. Friday, February 13, 2009
    5. 5. We are chasing our own long tail. Friday, February 13, 2009
    6. 6. in search of serenity now Friday, February 13, 2009
    7. 7. Less is the new more. Friday, February 13, 2009
    8. 8. WE INTERRUPT OUR REGULARLY SCHEDULED PRESENTATION FOR A MUST READ: Productivity: Enough of too much by J. Walker Smith As seen in Media Magazine November 1, 2008 Friday, February 13, 2009
    9. 9. abundance consumerism cheap money advertising niche luxury post tag-line we mass are marketing So what do we do now? Friday, February 13, 2009
    10. 10. We’re feeling inadequate. Stick a fork in us! At least Oh, shut up! we’re green! Friday, February 13, 2009
    11. 11. But will they blend? Friday, February 13, 2009
    12. 12. From the kitchen of: marketingfree.typepad.com Four P Smoothie Ingredients: 1. A little product 2. A dash of place 3. A smidge of price 4. A bit of promotion Blend vigorously, and then mix in a liberal amount of new thinking, and you will get... (continued) Friday, February 13, 2009
    13. 13. Warning: Due to the shameless use of an acronym on the next slide, viewer discretion is advised. MARKETERS M CONTENT RATED BY JARGON POLICE Friday, February 13, 2009
    14. 14. RAVE ange engagement relationship exch tions value affilia (the new 4p’s... except, well, they’re not p’s... but you get the idea) Friday, February 13, 2009
    15. 15. RAVE Family Widget The widgets. Meet the new Friday, February 13, 2009
    16. 16. HOU SHALT RAVE ARKET THYSELF Friday, February 13, 2009
    17. 17. ELATIONSHIPPRINCIPLES RAVE Product marketing is a relic of mass production. Stop thinking “products”, and start thinking “relationships”. Products must market themselves by forging a relationship with their users. Try replacing your “product roadmap” with a “relationship roadmap”. Ask yourself “how else can I serve my core customers?” (instead of “what features should we add?”). Differentiate on the end-to-end customer experience - not product features. Friday, February 13, 2009
    18. 18. RAVE Friday, February 13, 2009
    19. 19. AFFILIATIONPRINCIPLES RAVE Place is a relic of a time when products were placed on shelves (distributed). It’s time to think bigger than that. We live in a reputation economy, where your reputation is immortalized forever online. You are your social graph. Create and manage a social graph for your company that includes: Who you sell through and with Who you want to influence Who you want to help (contribute to) Who you need to help you (take from) Who you must stay in touch with Who would have an interest in your success Friday, February 13, 2009
    20. 20. RAVE Pop Quiz 1) Red Hat is... A Linux company An insurance company please use a #2 pencil and fill-in the circles completely Friday, February 13, 2009
    21. 21. VALUE EXCHANGEPRINCIPLES RAVE Price assumes that the only currency of value is money. There are other currencies that are valuable, e.g. commitment, work, options, or endorsements. You may not sell what you actually produce - seek to sell what is most valuable to your core customers. Red Hat sells risk mitigation, but produces a Linux distribution. Nothing is free. If you are going to give something away, get something valuable in return. iTunes is free (but, trust me, my willing lock-in to Apple is not). Friday, February 13, 2009
    22. 22. witter.com/engagement RAVE etsatisfaction.com/releva servoice.com/genuine lideshare.com/usergenera log.stories.com/content acebook.com/multimedia outube.com/applications Friday, February 13, 2009
    23. 23. Friday, February 13, 2009 relationship affilia tions ange exch value engagement RAVE But how?
    24. 24. the how our new best friends EAR BLACK Friday, February 13, 2009
    25. 25. the how Plan as if your marketing budget was just cut in half. What would you do differently? Friday, February 13, 2009
    26. 26. the how #FFFFFF 31p 125p 780p 127p font Measure everything. 80p 916p 1050p Friday, February 13, 2009
    27. 27. the how iterate iterate iterate iterate iterate iterate iterate iterate and read this: http://gettingreal.37signals.com/ Friday, February 13, 2009
    28. 28. RAVE please rate & comment thanks! todd barr tbarrt@yahoo.com marketingfree.typepad.com February 2009 Friday, February 13, 2009
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