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Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
Unlock the hidden value in your membership data!
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Unlock the hidden value in your membership data!

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Overview from a workshop on how to get real business value out of the membership data you already have and how to get better data out of your social media efforts.

Overview from a workshop on how to get real business value out of the membership data you already have and how to get better data out of your social media efforts.

Published in: Technology, Business
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  • It is important to define your social media strategy following a sequence of logical steps, with the next step building on the base of the step before it.
  • It is important to define your social media strategy following a sequence of logical steps, with the next step building on the base of the step before it.
  • Transcript

    • 1. SOCIALSTRAT Unlock the hiddenProfessional Social Media Strategy value in your membership data Presented by: Terrance Barkan CAE David Ricciardi Washington DC - 5 December 2011
    • 2. SOCIALSTRATProfessional Social Media Strategy Agenda Social Media, the new Gold Mine Viewing Member Data as an Asset How can I use my Member Data? What is a Member Data Warehouse? How can I monetize my data? Q&A
    • 3. SOCIALSTRATProfessional Social Media Strategy Participant Information  Individual vs. trade associations?  Large vs. small?  What AMS are used?  Do you have a “private social network”?  Which public platforms are you now using? (LinkedIn, Facebook, Twitter, etc.)
    • 4. SOCIALSTRAT Professional Social Media Strategy SOCIAL MEDIA A DEFINITION“Social Media” includes public sites such as “Facebook”,“Linkedin” or “Twitter” as well as private online communities,empowering individuals to: connect with friends, colleagues or strangers create, contribute and publish content, comment on, rank or embellish that content, communicate freely using multiple formats including; email, text, mobile devices, voice and video…and all for free or next to free in terms of real costs!
    • 5. SOCIALSTRAT Professional Social Media StrategySocial Media Strategy addresses: Your objectives Your audience (current and potential) Your message Your Intellectual Property (IP) Your network (brand) champions Technology tools and platform(s) Measurement (ROI and other indicators) The process, structure, plan and resource allocation to implement your strategy
    • 6. SOCIALSTRAT Professional Social Media StrategySocial Media, the new Gold MineWhy is social media so critical? Social MediaEngagement = Retention Member satisfaction Higher levels of sales
    • 7. SOCIALSTRAT Professional Social Media StrategyViewing Member Data as an Asset  Data vs. Information  Augmenting Data
    • 8. SOCIALSTRATProfessional Social Media Strategy Data vs. Information  Data is what everyone has – usually more than you know what do with  Information is what you need  Business intelligence  Profiling  Predictive Modeling  Information can be monetized
    • 9. SOCIALSTRAT Professional Social Media StrategyHow can I use my Member Data?  There are many ways to turn data into Intelligence  Simple Reporting  Profiling  Statistical Analysis  Predictive Modeling  Alerts
    • 10. SOCIALSTRAT Professional Social Media StrategyWhat is a Member Data Warehouse?  What is it?  Data Warehouse vs AMS  Why do I need one?  Integration
    • 11. SOCIALSTRATProfessional Social Media StrategyHow can I Monetize All of This?  Turning a Profit  Using Social Media Data and Platforms
    • 12. SOCIALSTRATProfessional Social Media Strategy Strategies for Monetization  Using the presented techniques to  Increase member conversion rates  Decrease member churn rates  Exposing your data in the aggregate to the industry
    • 13. SOCIALSTRATProfessional Social Media Strategy Turning a ProfitWhat are examples of using social mediaand data to drive ROI? Member recruitment Member retention Meeting attendance Product sales (incl. special offers) Services sales
    • 14. SOCIALSTRATProfessional Social Media Strategy Turning a Profit Targeted advertising Sponsorship on various platforms Data mining and aggregation  Reports  Access to insights New product and service innovations Intellectual Property creation
    • 15. SOCIALSTRATProfessional Social Media Strategy Q&A
    • 16. SOCIALSTRAT Professional Social Media Strategy Questions?Terrance Barkanwww.socialstrat.orgtbarkan@globalstrat.orgDavid Ricciardiwww.proximo.comdricciardi@proximo.com

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