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SOCIALSTRAT                     Unlock the hiddenProfessional Social Media Strategy                       value in your   ...
SOCIALSTRATProfessional Social Media Strategy                                     Agenda       Social Media, the new Gold ...
SOCIALSTRATProfessional Social Media Strategy           Participant Information       Individual vs. trade associations? ...
SOCIALSTRAT      Professional Social Media Strategy                                                   SOCIAL MEDIA        ...
SOCIALSTRAT   Professional Social Media StrategySocial Media Strategy addresses: Your objectives Your audience (current ...
SOCIALSTRAT Professional Social Media StrategySocial Media, the new Gold MineWhy is social media so critical?             ...
SOCIALSTRAT Professional Social Media StrategyViewing Member Data as an Asset     Data vs. Information     Augmenting Data
SOCIALSTRATProfessional Social Media Strategy               Data vs. Information    Data is what everyone has – usually m...
SOCIALSTRAT Professional Social Media StrategyHow can I use my Member Data?     There are many ways to turn data into    ...
SOCIALSTRAT Professional Social Media StrategyWhat is a Member Data Warehouse?        What is it?        Data Warehouse ...
SOCIALSTRATProfessional Social Media StrategyHow can I Monetize All of This?    Turning a Profit    Using Social Media D...
SOCIALSTRATProfessional Social Media Strategy     Strategies for Monetization    Using the presented techniques to       ...
SOCIALSTRATProfessional Social Media Strategy                       Turning a ProfitWhat are examples of using social medi...
SOCIALSTRATProfessional Social Media Strategy                       Turning a Profit Targeted advertising Sponsorship on...
SOCIALSTRATProfessional Social Media Strategy                                     Q&A
SOCIALSTRAT    Professional Social Media Strategy                                     Questions?Terrance Barkanwww.socials...
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Unlock the hidden value in your membership data!

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Overview from a workshop on how to get real business value out of the membership data you already have and how to get better data out of your social media efforts.

Published in: Technology, Business
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  • It is important to define your social media strategy following a sequence of logical steps, with the next step building on the base of the step before it.
  • It is important to define your social media strategy following a sequence of logical steps, with the next step building on the base of the step before it.
  • Transcript of "Unlock the hidden value in your membership data!"

    1. 1. SOCIALSTRAT Unlock the hiddenProfessional Social Media Strategy value in your membership data Presented by: Terrance Barkan CAE David Ricciardi Washington DC - 5 December 2011
    2. 2. SOCIALSTRATProfessional Social Media Strategy Agenda Social Media, the new Gold Mine Viewing Member Data as an Asset How can I use my Member Data? What is a Member Data Warehouse? How can I monetize my data? Q&A
    3. 3. SOCIALSTRATProfessional Social Media Strategy Participant Information  Individual vs. trade associations?  Large vs. small?  What AMS are used?  Do you have a “private social network”?  Which public platforms are you now using? (LinkedIn, Facebook, Twitter, etc.)
    4. 4. SOCIALSTRAT Professional Social Media Strategy SOCIAL MEDIA A DEFINITION“Social Media” includes public sites such as “Facebook”,“Linkedin” or “Twitter” as well as private online communities,empowering individuals to: connect with friends, colleagues or strangers create, contribute and publish content, comment on, rank or embellish that content, communicate freely using multiple formats including; email, text, mobile devices, voice and video…and all for free or next to free in terms of real costs!
    5. 5. SOCIALSTRAT Professional Social Media StrategySocial Media Strategy addresses: Your objectives Your audience (current and potential) Your message Your Intellectual Property (IP) Your network (brand) champions Technology tools and platform(s) Measurement (ROI and other indicators) The process, structure, plan and resource allocation to implement your strategy
    6. 6. SOCIALSTRAT Professional Social Media StrategySocial Media, the new Gold MineWhy is social media so critical? Social MediaEngagement = Retention Member satisfaction Higher levels of sales
    7. 7. SOCIALSTRAT Professional Social Media StrategyViewing Member Data as an Asset  Data vs. Information  Augmenting Data
    8. 8. SOCIALSTRATProfessional Social Media Strategy Data vs. Information  Data is what everyone has – usually more than you know what do with  Information is what you need  Business intelligence  Profiling  Predictive Modeling  Information can be monetized
    9. 9. SOCIALSTRAT Professional Social Media StrategyHow can I use my Member Data?  There are many ways to turn data into Intelligence  Simple Reporting  Profiling  Statistical Analysis  Predictive Modeling  Alerts
    10. 10. SOCIALSTRAT Professional Social Media StrategyWhat is a Member Data Warehouse?  What is it?  Data Warehouse vs AMS  Why do I need one?  Integration
    11. 11. SOCIALSTRATProfessional Social Media StrategyHow can I Monetize All of This?  Turning a Profit  Using Social Media Data and Platforms
    12. 12. SOCIALSTRATProfessional Social Media Strategy Strategies for Monetization  Using the presented techniques to  Increase member conversion rates  Decrease member churn rates  Exposing your data in the aggregate to the industry
    13. 13. SOCIALSTRATProfessional Social Media Strategy Turning a ProfitWhat are examples of using social mediaand data to drive ROI? Member recruitment Member retention Meeting attendance Product sales (incl. special offers) Services sales
    14. 14. SOCIALSTRATProfessional Social Media Strategy Turning a Profit Targeted advertising Sponsorship on various platforms Data mining and aggregation  Reports  Access to insights New product and service innovations Intellectual Property creation
    15. 15. SOCIALSTRATProfessional Social Media Strategy Q&A
    16. 16. SOCIALSTRAT Professional Social Media Strategy Questions?Terrance Barkanwww.socialstrat.orgtbarkan@globalstrat.orgDavid Ricciardiwww.proximo.comdricciardi@proximo.com
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