Social Media Strategy Presented by: Terrance Barkan CAE ASAE 1 June 2011
Why does having a “Social Media” strategy help to reduce your social media legal exposure?
How does having a “Social Media” strategy help? Defines desired versus prohibited behaviors. Provides a governance structure for social media management. Defines a process for social media use, management and dispute resolution. Provides a framework to protect Intellectual Property and your brand. Helps to select and delineate which platforms you intend to use.
What do you want Social media to do for your organization?
What do you want Social Media to do for you? To maintain my organization’s competitiveness in a rapidly changing social media landscape To engage my customers / members / community through high quality communications
To improve the performance of my existing business by growing customers and sales To improve the effectiveness of my staff team through increased communication and transparency
How are other associations and association members actually using social media?
How are organizations using social media? SOCIALSTRAT Survey Data* * More than 900 organizations surveyed.
Level of social media use / maturity SOCIALSTRAT Survey Data*
Who “owns” social media? SOCIALSTRAT Survey Data*
SOCIALSTRAT Survey Data** Age demographics… **More than 8,300 white collar professionals surveyed from the fields of medicine, business management, engineering and law.
SOCIALSTRAT Survey Data** What is their level of social media use? This distribution reflects a typical "Bell Curve". When comparing individual associations, it helps to identify if your members are leading or lagging in the use of social media for professional purposes. These three categories; "Not Comfortable", "Not Yet Used" and "Do Not Use" are all treated as "non-users" of social media.