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Professional Social Media Strategy in just 4 Weeks!

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  • 1. SOCIALSTRATProfessional Social Media Strategy Social Media Strategy Accelerator Program! Presented by: Terrance Barkan CAE
  • 2. SOCIALSTRAT Professional Social Media StrategyWhat do you want social media to do for you?  To improve the customer or member experience and build a stronger brand  To maintain my organization’s competitiveness  To obtain new customers or members  To increase sales of new and existing products and services  To empower the staff team through better communication and transparency  To drive real, measurable ROI
  • 3. SOCIALSTRAT Professional Social Media StrategyWe help you get from point “A” to point “B”!
  • 4. SOCIALSTRAT Professional Social Media Strategy Social Media Strategy Accelerator ProgramWe help you to rapidly and efficientlylaunch a professional social media strategyin as little as just 4 weeks!Week 1 - Social Media Strategy rapid prototypingWeek 2 - Social Media Platform ConfigurationsWeek 3 - Community Management TrainingWeek 4 - Launch your community strategy!
  • 5. SOCIALSTRAT Professional Social Media Strategy Week 1 - Social Media Strategy rapid prototyping Focused 1 day workshop for your Social Media Team  Define your key stakeholder groups and “personas”  Define your objectives and measures of success (ROI and Engagement)  Craft your Content & Intellectual Property strategy Develop your social media policies and guidelines
  • 6. SOCIALSTRAT Professional Social Media StrategyWeek 2 - Social Media Platform Configurations Identify and prepare your social media tools and channels  Inventory social media accounts  Create master list of social media channels for your campaign  Configure your social media channels and tools  Facebook Fan Page, LinkedIn group, Twitter, Slideshare, YouTube, Go ogle+, Alerts, Hootsuite, Blogs, etc.
  • 7. SOCIALSTRAT Professional Social Media Strategy Week 3 - Community Management Training Prepare your team to implement and manage your social media presence.  Finalize your Social Media Policies and Guidelines  Develop an “Online Community Manager” job description  Practice and role play the online community management function
  • 8. SOCIALSTRAT Professional Social Media Strategy Week 3 - Community Management Training Create your social media planning calendar *Imports into your Microsoft Outlook Calendar
  • 9. SOCIALSTRAT Professional Social Media StrategyWeek 4 - Launch your community strategy! Review the launch plan, calendar and content Test the community channels Provide coaching, answer questions, provide guidance and advice
  • 10. SOCIALSTRATProfessional Social Media Strategy Contact us for a no obligation quote! Contact: Terrance Barkan CAE Direct: +1 202 294 5563 tbarkan@socialstrat.org www.socialstrat.org