Since 1999, VERDEGO has been engaged in the design andexecution of retail and restaurant spaces. VERDEGO is a fullservice design firm committed to creating innovative solutionsfor a wide range of local and national clients.VERDEGO has worked with many pioneering companies such asQuiksilver, ASICS, Roxy, Burton, and O’Neill. Recently completedprojects include the Burton SOHO flagship store in New York City,585 Boardriders for Quiksilver in Venice, Ca and Oscar’s Cervetecarestaurant in Venice, CA.
ABOUTVERDEGO is a vibrant design office based inVenice, CA. Tatiana Barhar and Sarai Grenell, co-founders, wanted to start a studio that mergedfashion, design and architecture. By seeking outlifestyle brands VERDEGO is one of the firstcompanies to bring the lifestyle of California beachculture into the retail environment. The VERDEGOteam consists of artists, graphic designers, archi-tects,fabricators and material specialists. Living in anartistic community, VERDEGO collaborates withlocal artists to create unique designs.VERDEGO has worked with many pioneeringcompanies and we are proud to present the fol-lowing projects that reflect our partnerships withour innovative clients.
LOCATION AS INSPIRATION CONSTRUCTION PROCESS LANDSCAPE VINTAGE ELEMENTS MATERIAL EXPLORATION ARTIST COLLABORATION BRAND STORY TELLING INSTALLSTIONS DETAIL
PROCESS BUILDING CONCEPTBRANDING CRAFT RESEARCH INTERIORS FABRICATION MATERIALS
VISIONINGVERDEGO works with the client to create a thorough understanding ofa brand’s lifestyle and how to manifest this lifestyle into a retail environ-ment. We develop a strategy that reflects the brand’s goal and how tobring their retail vision to fruition.VERDEGO understands the importance of a brand‘s representationwithin the retail environment and how to translate that into reality.
B URTO N FLAGS H IP STORE New York City, NYLocated in the heart of Soho, the flagship store is housed in a significantly historical building.VERDEGO reinterpreted the historical setting to create a dynamic and exciting retail experi-ence using the richly layered historical neighborhood filled with artists and shopping.
The design incorporates elements of the mountains, authentic materials such as barn wood,distressed steel and refurbished vintage floors as well as paring cutting edge technology tocreate a potent customer experience.
flanking the cashwrap, the ‘Cabin’, is an A frame structure pivots on its access to createa sense of movement and rhythm. Made of vintage timbers and exposed distressed steelhardware, the cabin evokes the feeling of a Vermont cabin. The surrounding soffits andcashwrap are clad in barn wood.
The design of the store’s interior draws on inspiration from the mountain lodges of Vermontwith soffits clad in local vintage barnwood as well distressed steel beams and edging.
The ‘Chairlift’ feature with the quality of a period chairlift made of curved powder coatedsteel and wood slats. The chairlift houses featured merchandise to create a distinctive spacewithin the store.
The store’s design contains a central feature area that houses snowboard styles and hardgoods.Over 100 years of paint was stripped from the iron columns to reveal its original surface beauty.This section has a custom stained floor and is surrounded by original columns.
The ‘Snowboard Press’ brings to life the Burton Snowboard fabrication process. It is arecreation of the snowboard press used in Burton’s Vermont design shop. To emphasizethis, a video screens sitting within the press, shows films of the snowboard making pro-cess.
OS CA R’S CERV ETECALos Angeles, CA Located along a mixed use street in Venice, California, VERDEGO designed a unique neighborhood restaurant that blurs the lines between kitchen and dining as well as the indoor and outdoor spaces.
The warm palette features local artisan installed reclaimed wood, carrara marble,raw steel and exposed beams.
R OXYCosta Mesa, CA The storefront features custom resin panels with fragments of seashells embedded as well as reclaimed wood, while allowing a clear view to the back of the store.
VERDEGO collaborated with Steve Jones of Better Shelter on the renovation of the flagshipROXY store in the high end South Coast Plaza Mall. Located in Orange County, the home toRoxy’s parent brand Quiksilver, the store highlights a collection of eclectic surf artifacts.
585 BOARDRIDERS CLUBLos Angeles, CaliforniaVERDEGO designed a new flagship store for Quiksilver in the heart of Venice, CA thatcelebrates the lifestyle and culture of the community. The design integrates an urbanpalette that will patina with time while restoring the original brick and wood structure ofthe building.
Dark zinc soffits and wall panels contrast and highlight the original structure whileperforated metal panels allow the building to glow as a lantern in the night.
VERDEGO collaborated with artists Craig Stecyk and Kevin Ancell to create a 25’-0” longmural along the side of the building with adjacent benches that are skate friendly.
The surf shop displays hundreds of surfboards which direct attention to a 15’-0” LCDdisplay of vintage surf footage. Surf art and displays celebrate Quiksilver’s surf teamand surf culture.
The skate area is reminiscent of an auto body shop with its large metal panels and a blackframed “garage door” area. The skating video and an industrial palette reflect Quiksilver’surban skate brand, DC Shoes.
The Gallery / Pop-Up Store area is partially enclosed by an storefront glazing system andthe space allows for monthy art installations by local Venice artists as well as limited edi-tion products that can also be featured.
Under one of the store’s many skylights, VERDEGO brings nature into the spacethrough a 14-0” vertical garden of air plants with seating beneath.
Roxy and QS Girls area features reclaimed wood that feels touched by the elementsof surf and sand. The light natural palette integrates “found” elements, flea marketpaintings and incorporated art installations.
AS ICS FLAGS H IP STORE New York City, NYVERDEGO designed ASICS first stand-alone store in the U.S. which features its technologicallyadvanced shoes and clothing line. The store is strategically located across from Bryant Park inNew York City and is a vibrant center for the running community and the NYC Marathon.
Taking its cues from the brand’s intense blue color, VERDEGO used the same deeppenetrating color of the logo on the sculptural wall that adorns the main wall of thestore that is visible from the storefront.
The Foot ID room delivers a state of the art foot ID system which analyzes a customer’spersonal running style and allows them to maximize their running performance. 3-Dtopography of a foot was used as the interior wallpaper.
The fixturing throughout the store highlights the merchandise The entirespace moves in rhythm to the contours of the human body.