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CRM at Oracle: Email Marketing
 

CRM at Oracle: Email Marketing

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The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle leverages Siebel Email ...

The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle leverages Siebel Email Marketing to manage, send and track email communications.

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  • Hello friends,

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    * You must have access to your own opt-in list of your subscribers. You will not use the servers for spamming.You must be compliant with the ICANN-SPAM ACT of anti spamming.We do not sell email lists.
    Are you sure you want to
    Your message goes here
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    CRM at Oracle: Email Marketing CRM at Oracle: Email Marketing Presentation Transcript

    • CRM at Oracle – Email Marketing
      Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan
      Vice President Senior Director Senior Manager, GPO IT Principal Consultant
      CRM Systems Marketing Systems Marketing Operations Marketing Systems
    • The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
    • Oracle Corporation
      Solutions Offerings
      • Oracle Database
      • Oracle Fusion Middleware
      • Oracle Applications
      • Oracle Services
      • Oracle Servers
      • Oracle Storage
      • Oracle Operating System
      • Oracle Virtual Machine
      Information Technology
      • Four major IT Functions
      Applications
      Development
      Traditional
      On Demand
      About Oracle
      • US$26.8 billion in revenue for fiscal year 2010
      • More than 370,000 customers worldwide
      • More than 20,000 partners
      • 105,000 employees, including:
      • 35,000 sales & marketing
      • 16,000 support
    • Global CRM (GCM) Single Instance
      • 1.8M Accounts
      • 20M Contacts
      • 20M Prospects
      • 72MMarketing Responses
      • 24MSales Activities
      • 18M Marketplace Accounts
      Partner Portal145 Countries
      10 Languages
      35,000 Internal users
      105,000Territory Lookup users
      300,000Partner users
    • Oracle’s Global CRM Implementation
      Optimizing Our Go-To-Market
      Objective
      • Global, consistent, streamlined, and scalable campaign to opportunity to quote processes
      Approach
      • Go Native – 90% vanilla
      • Go Fast – 1 year to rollout
      • Consolidation/Centralization
      • Start Clean, Stay Clean
      • Standards based Integration
      • Drive value with BI
      Engagement
      Integration
      Analytics
    • Global CRM Single Instance Ecosystem
      Implementation planned
    • CRM at Oracle – Email Marketing
      Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan
      Vice President Senior Director Senior Manager, GPO IT Principal Consultant
      CRM Systems Marketing Systems Marketing Operations Marketing Systems
    • <Insert Picture Here>
      Marketing Business Cycle
    • Marketing Business Cycle
      Siebel MRM
      Planning and Budgeting
      Define Marketing Initiatives
      Create Funds & Allocate Budget
      Request & Approve Budget
      Create Plans & Programs
      Campaigns/Os/Ts
      eMarketing Apps
      Marketing Execution
      Landing Pad
      Event Registration
      Software Download
      CRM Analytics (OBIA)Closed Loop Reporting
      Measure Marketing ROI
      Track Budget to Actual
      Fact-based Planning
      Siebel Marketing
      List and Segmentation
      Target Audience
      Build/Load Segments
      Launch Campaigns
      Email Marketing
      OCH & Siebel Marketing
      Response Management
      Response Capture
      Qualification
      Assignment
      Lead Creation
      Siebel Call Center
      Opportunity Management
      Opportunity Conversion
      Opportunity Progression
    • CRM at Oracle – Email Marketing
      Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan
      Vice President Senior Director Senior Manager, GPO IT Principal Consultant
      CRM Systems Marketing Systems Marketing Operations Marketing Systems
    • <Insert Picture Here>
      Email Marketing
    • Siebel Email Marketing
      CHALLENGES
      CAPABILITIES
      KEY VALUE & BENEFITS
      • Centralized “bulk” outbound email send processes & systems
      • Ability to fully support double byte characters – From Name & Email Creative
      • Ability to execute recurring and/or triggered email communications
      • Increased the effectiveness of our email list management process and email preference/consent management
      • Out of the box support for tracking email opens and click-throughs
      • Efficient review & disposition of replies
      • Legacy email systems were custom, point solutions
      • No integration with Siebel Analytics & Segmentation modules
      • Minimal integration with Siebel Marketing
      • Legacy email systems were running on antiquated hardware and software platforms making system administration resource intense
      • Email list processes not well integrated
      • Limited ability to execute multi-tier event driven campaigns
      • Scalable, high volume delivery engine on standard secure platform
      • Response tracking fully integrated
      • Real time visibility into Email Marketing Campaign KPI’s
      • Automated bounce handling
      • Personalized and Conditional content
      • Integrated with other Siebel modules
      • Lower support costs
      • Tighter integration with Mail Transfer Agent
    • CRM at Oracle – Email Marketing
      Deepak Gupta Roger Rich Patrick McGavock Lavanya Ramakrishnan
      Vice President Senior Director Senior Manager, GPO IT Principal Consultant
      CRM Systems Marketing Systems Marketing Operations Marketing Systems
    • <Insert Picture Here>
      Email Marketing
    • Siebel Email Marketing
      Global CRM
      Data Warehouse
      Integrated Business Intelligence
      Email Marketing
      Server
      Sun Solaris
      Outbound MTA
      Mail Transfer Agent
      ESD
      Email Send Daemon
      Outbound Email
      Internet
      BHD
      Bounce Handler Daemon
      Inbound MTA
      Bounces
      CTD
      Click Through Daemon
      Unsubscribes, Opens and Related URLs