CRM@Oracle Series: Web Marketing Integration

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The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages Siebel Marketing integration with our website, oracle.com.

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  • This is chandra, i have been into siebel CRm for 7 years, if you need Training or technical support or guidence on siebel interviews , please feel free to contact me @ +919035705781 or mail me @ chandarsekharr391@gmail.com
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CRM@Oracle Series: Web Marketing Integration

  1. 1. CRM@Oracle – Siebel Integration with Oracle.com <br />Deepak Gupta Roger Rich<br />Vice President, CRM Systems Senior Director, Marketing Systems<br />Applications IT Applications IT<br />
  2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  3. 3. Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
  4. 4. Oracle Fusion Middleware
  5. 5. Oracle Applications
  6. 6. Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$23.3 billion in revenue for fiscal year 2009
  7. 7. More than 345,000 customers worldwide
  8. 8. More than 21,000 partners
  9. 9. 100,000+ employees, including:
  10. 10. 35,000 sales & marketing
  11. 11. 7,500 support</li></li></ul><li>Global CRM (GCM) Single Instance<br /><ul><li>1.5M Accounts
  12. 12. 18M Contacts
  13. 13. 24M Prospects
  14. 14. 47M Marketing Responses
  15. 15. 17M Sales Activities
  16. 16. 18M Marketplace Accounts</li></ul>Partner Portal145 Countries<br />10 Languages<br />35,000 Internal users<br />100,000Territory Lookup users<br />200,000 Partner users<br />
  17. 17. Oracle’s Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – 90% vanilla
  18. 18. Go Fast – 1 year to rollout
  19. 19. Consolidation/Centralization
  20. 20. Start Clean, Stay Clean
  21. 21. Standards based Integration
  22. 22. Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
  23. 23. Global CRM Single Instance Ecosystem<br />Implementation planned<br />
  24. 24. CRM@Oracle – Siebel Integration with Oracle.com <br />Deepak Gupta Roger Rich<br />Vice President, CRM Systems Senior Director, Marketing Systems<br />Applications IT Applications IT<br />
  25. 25. <Insert Picture Here><br />Marketing Business Cycle<br />
  26. 26. Marketing Business Cycle<br />Siebel MRM<br />Planning and Budgeting<br />Define Marketing Initiatives<br />Create Funds & Allocate Budget<br />Request & Approve Budget<br />Create Plans & Programs<br />Campaigns/Os/Ts<br />eMarketing Apps<br />Marketing Execution<br />Landing Pad<br />Event Registration<br />Software Download<br />CRM Analytics (OBIA)Closed Loop Reporting<br />Measure Marketing ROI<br />Track Budget to Actual<br />Fact-based Planning<br />Siebel Marketing<br />List and Segmentation<br />Target Audience<br />Build/Load Segments<br />Launch Campaigns<br />Email Marketing<br />OCH & Siebel Marketing<br />Response Management<br />Response Capture<br />Qualification<br />Assignment<br />Lead Creation<br />Siebel Call Center<br />Opportunity Management<br />Opportunity Conversion<br />Opportunity Progression<br />
  27. 27. <Insert Picture Here><br />Siebel Integration with Oracle.com<br />
  28. 28. Marketing – Oracle.com Integration<br />Siebel MRM<br />Planning and Budgeting<br />Define Marketing Initiatives<br />Create Funds & Allocate Budget<br />Request & Approve Budget<br />Create Plans & Programs<br />Campaigns/Os/Ts<br />Oracle Marketing Offers<br />Web Page Links, Banner Ads, <br />Email content, etc<br />eMarketing Apps<br />Oracle.com - Marketing Execution<br />Event Management<br />Software Downloads<br />Online Presentations<br />Customer Surveys<br />OCH & Siebel Marketing<br />Response Management<br />Response Capture<br />Qualification<br />Assignment<br />Lead Creation<br />Oracle Firewall<br />

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