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CRM@Oracle – CRM Analytics <br />Deepak Gupta		      Eve Milrod Halwani		Sirish Bindal<br />Vice President		      Senior D...
The following is intended to outline our general product direction. It is intended for information purposes only, and may ...
Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
Oracle Fusion Middleware
Oracle Applications
Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Developme...
More than 345,000 customers worldwide
More than 21,000 partners
85,000 employees, including:
30,000 sales & marketing
7,500 support</li></li></ul><li>Global CRM Single Instance<br /><ul><li>47MMarketing Responses
17M Sales Activities
18M Marketplace Accounts
1.5M Accounts
18M Contacts
24M Prospects</li></ul>Partner Portal145 Countries<br />10 Languages<br />30,000 Internal users<br />85,000Territory Looku...
Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined,   ...
Consolidation/Centralization
Start Clean, Stay Clean
Standards based Integration
Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
Global CRM Single Instance Ecosystem<br />Implementation planned<br />
CRM@Oracle – CRM Analytics<br />Deepak Gupta		      Eve Milrod Halwani		Sirish Bindal<br />Vice President		      Senior Di...
The 5+1 Formula for CRM Success<br />Strategy<br />Process<br />Governance<br />User <br />Adoption<br />Data Quality <br ...
Oracle’s Enterprise Reporting Strategy<br />Leverage existing ERP and CRM assets<br />Establish a Single Instance for BI<b...
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CRM@Oracle: CRM Analytics

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The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses Oracle's implementation of Oracle Business Intelligence (OBIEE) for Siebel CRM and related information.

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Transcript of "CRM@Oracle: CRM Analytics"

  1. 1. CRM@Oracle – CRM Analytics <br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
  2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  3. 3. Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
  4. 4. Oracle Fusion Middleware
  5. 5. Oracle Applications
  6. 6. Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$23.3 billion in revenue for fiscal year 2009
  7. 7. More than 345,000 customers worldwide
  8. 8. More than 21,000 partners
  9. 9. 85,000 employees, including:
  10. 10. 30,000 sales & marketing
  11. 11. 7,500 support</li></li></ul><li>Global CRM Single Instance<br /><ul><li>47MMarketing Responses
  12. 12. 17M Sales Activities
  13. 13. 18M Marketplace Accounts
  14. 14. 1.5M Accounts
  15. 15. 18M Contacts
  16. 16. 24M Prospects</li></ul>Partner Portal145 Countries<br />10 Languages<br />30,000 Internal users<br />85,000Territory Lookup users<br />200,000 Partner users<br />
  17. 17. Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – Go Fast
  18. 18. Consolidation/Centralization
  19. 19. Start Clean, Stay Clean
  20. 20. Standards based Integration
  21. 21. Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
  22. 22. Global CRM Single Instance Ecosystem<br />Implementation planned<br />
  23. 23. CRM@Oracle – CRM Analytics<br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
  24. 24. The 5+1 Formula for CRM Success<br />Strategy<br />Process<br />Governance<br />User <br />Adoption<br />Data Quality <br />& Integration<br />Business Intelligence<br />
  25. 25. Oracle’s Enterprise Reporting Strategy<br />Leverage existing ERP and CRM assets<br />Establish a Single Instance for BI<br />Deploy best-in-class BI technology stack<br />Deliver role-based intelligence <br />Create a culture of intelligence<br />
  26. 26. BI Deployment @ Oracle<br />One of the Largest Global Deployments of<br /><ul><li>Siebel CRM 8.0 Analytics
  27. 27. EBS R12 Analytics</li></ul>Production Statistics<br /><ul><li>137 BI Subject Areas
  28. 28. 6.8 Million Report Queries
  29. 29. 3 TB Warehouse</li></li></ul><li>Enterprise Reporting Architecture<br />Detect & Alert<br />Mobile &<br />Disconnected<br />Office Integration<br />Ad-hoc Analysis<br />Interactive <br />Dashboards<br />Embedded<br />Search<br />SINGLE DATA DEFINITION<br />CUSTOMER<br />PRODUCT<br />INDUSTRY<br />GEOGRAPHY<br />GLOBAL CORPORATE WAREHOUSE<br />BI Server<br />EBS Global <br />Single Instance<br />Siebel CRM<br />Single Instance<br />Service<br />Single Instance<br />External Data Sources<br /> (e.g., D&B)<br />Planning & Budgeting<br />
  30. 30. Analytics Engagement Model<br />Sales<br />Alliances & Channels<br />Marketing<br />HR<br />Finance<br />Support<br />Products<br />Education<br />IT LOB Teams<br />Enterprise<br />Reporting IT <br />Tech Team<br />Coordinate Functional Delivery<br />Define<br />Functional Specs<br />Centers of Excellence<br />
  31. 31. 360Reporting<br />OperationalIntelligence<br />Analytics<br />BI Single Instance<br />Ad HocAnalysis<br />ExecutiveDashboards<br />PerformanceManagement<br />Advantages of BI Single Instance Deployment <br />Lower Cost<br /><ul><li>Eliminated redundant data marts
  32. 32. Standardized data definitions
  33. 33. Standardized BI technology
  34. 34. Shared infrastructure
  35. 35. Economy of scale
  36. 36. Maximum utility</li></ul>Superior Solution<br /><ul><li>Complete analytic capabilities
  37. 37. Accessible to everyone
  38. 38. Role-based BI apps
  39. 39. Complete content
  40. 40. Available 24x7
  41. 41. High security
  42. 42. 360° views</li></li></ul><li>Success Factors<br />Define and communicate BI strategy<br />1<br />Solid CRM transaction system and process foundation<br />2<br />Power to the people – distribute the ability to create<br />3<br />Use pre-built applications to reduce costs<br />4<br />Provide analysis and not just reports <br />5<br />Focus on query performance<br />6<br />
  43. 43. CRM@Oracle – CRM Analytics<br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
  44. 44. Marketing ProgramResults – Summary, Responses, Leads & Opportunities<br />NOTE: Data is for illustrative purposes only<br />
  45. 45. Marketing Program<br />Comparison – Goals to Actuals<br />NOTE: Data is for illustrative purposes only<br />
  46. 46. PipelineProgression – Current + Future 2 Quarters<br />NOTE: Data is for illustrative purposes only<br />
  47. 47. PipelineAt Risk – Proactive Focus & Planning <br />NOTE: Data is for illustrative purposes only<br />
  48. 48. ForecastingSubmission Status – Management Productivity<br />NOTE: Data is for illustrative purposes only<br />
  49. 49. Multi-Dimensional Forecasting Comparison – Forecast & Pipeline by Product & Currency<br />NOTE: Data is for illustrative purposes only<br />
  50. 50. Solution LandscapeWhitespace – Cross-sell & Upsell Strategy<br />NOTE: Data is for illustrative purposes only<br />
  51. 51. Customer 360Sales & Products Insight – Blending CRM, ERP & Support Info<br />NOTE: Data is for illustrative purposes only<br />
  52. 52. For More Information<br />search.oracle.com<br />CRM Analytics<br />or<br />sales.oracle.com<br />
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