CRM@Oracle: CRM Analytics

CRM@Oracle – CRM Analytics
Deepak Gupta Eve Milrod Halwani Sirish Bindal
Vice President Senior Director Director
CRM Systems Sales Systems CRM Analytics

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Oracle Corporation
Solutions Offerings
Oracle Database
Oracle Fusion Middleware
Oracle Applications
Oracle Services
Information Technology
Four major IT Functions
Applications
Development
Traditional
On Demand
About Oracle
US$23.3 billion in revenue for fiscal year 2009
More than 345,000 customers worldwide
More than 21,000 partners
85,000 employees, including:
30,000 sales & marketing
7,500 support

Global CRM Single Instance
47MMarketing Responses
17M Sales Activities
18M Marketplace Accounts
1.5M Accounts
18M Contacts
24M Prospects
Partner Portal145 Countries
10 Languages
30,000 Internal users
85,000Territory Lookup users
200,000 Partner users

Global CRM Implementation
Optimizing Our Go-To-Market
Objective
Global, consistent, streamlined, and scalable campaign to opportunity to quote processes
Approach
Go Native – Go Fast
Consolidation/Centralization
Start Clean, Stay Clean
Standards based Integration
Drive value with BI
Engagement
Integration
Analytics

Global CRM Single Instance Ecosystem
Implementation planned

The 5+1 Formula for CRM Success
Strategy
Process
Governance
User
Adoption
Data Quality
& Integration
Business Intelligence

Oracle’s Enterprise Reporting Strategy
Leverage existing ERP and CRM assets
Establish a Single Instance for BI
Deploy best-in-class BI technology stack
Deliver role-based intelligence
Create a culture of intelligence

BI Deployment @ Oracle
One of the Largest Global Deployments of
Siebel CRM 8.0 Analytics
EBS R12 Analytics
Production Statistics
137 BI Subject Areas
6.8 Million Report Queries
3 TB Warehouse

Enterprise Reporting Architecture
Detect & Alert
Mobile &
Disconnected
Office Integration
Ad-hoc Analysis
Interactive
Dashboards
Embedded
Search
SINGLE DATA DEFINITION
CUSTOMER
PRODUCT
INDUSTRY
GEOGRAPHY
GLOBAL CORPORATE WAREHOUSE
BI Server
EBS Global
Single Instance
Siebel CRM
Single Instance
Service
Single Instance
External Data Sources
(e.g., D&B)
Planning & Budgeting

Analytics Engagement Model
Sales
Alliances & Channels
Marketing
HR
Finance
Support
Products
Education
IT LOB Teams
Enterprise
Reporting IT
Tech Team
Coordinate Functional Delivery
Define
Functional Specs
Centers of Excellence

360Reporting
OperationalIntelligence
Analytics
BI Single Instance
Ad HocAnalysis
ExecutiveDashboards
PerformanceManagement
Advantages of BI Single Instance Deployment
Lower Cost
Eliminated redundant data marts
Standardized data definitions
Standardized BI technology
Shared infrastructure
Economy of scale
Maximum utility
Superior Solution
Complete analytic capabilities
Accessible to everyone
Role-based BI apps
Complete content
Available 24x7
High security
360° views

Success Factors
Define and communicate BI strategy
1
Solid CRM transaction system and process foundation
2
Power to the people – distribute the ability to create
3
Use pre-built applications to reduce costs
4
Provide analysis and not just reports
5
Focus on query performance
6

Marketing ProgramResults – Summary, Responses, Leads & Opportunities
NOTE: Data is for illustrative purposes only

Marketing Program
Comparison – Goals to Actuals

PipelineProgression – Current + Future 2 Quarters

PipelineAt Risk – Proactive Focus & Planning

ForecastingSubmission Status – Management Productivity

Multi-Dimensional Forecasting Comparison – Forecast & Pipeline by Product & Currency

Solution LandscapeWhitespace – Cross-sell & Upsell Strategy

Customer 360Sales & Products Insight – Blending CRM, ERP & Support Info

For More Information
search.oracle.com
CRM Analytics
or
sales.oracle.com

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CRM@Oracle: CRM Analytics

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