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CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
CRM@Oracle: CRM Analytics
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CRM@Oracle: CRM Analytics

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The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses …

The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses Oracle's implementation of Oracle Business Intelligence (OBIEE) for Siebel CRM and related information.

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  • 1. CRM@Oracle – CRM Analytics <br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  • 3. Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
  • 4. Oracle Fusion Middleware
  • 5. Oracle Applications
  • 6. Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$23.3 billion in revenue for fiscal year 2009
  • 7. More than 345,000 customers worldwide
  • 8. More than 21,000 partners
  • 9. 85,000 employees, including:
  • 10. 30,000 sales & marketing
  • 11. 7,500 support</li></li></ul><li>Global CRM Single Instance<br /><ul><li>47MMarketing Responses
  • 12. 17M Sales Activities
  • 13. 18M Marketplace Accounts
  • 14. 1.5M Accounts
  • 15. 18M Contacts
  • 16. 24M Prospects</li></ul>Partner Portal145 Countries<br />10 Languages<br />30,000 Internal users<br />85,000Territory Lookup users<br />200,000 Partner users<br />
  • 17. Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – Go Fast
  • 18. Consolidation/Centralization
  • 19. Start Clean, Stay Clean
  • 20. Standards based Integration
  • 21. Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
  • 22. Global CRM Single Instance Ecosystem<br />Implementation planned<br />
  • 23. CRM@Oracle – CRM Analytics<br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
  • 24. The 5+1 Formula for CRM Success<br />Strategy<br />Process<br />Governance<br />User <br />Adoption<br />Data Quality <br />& Integration<br />Business Intelligence<br />
  • 25. Oracle’s Enterprise Reporting Strategy<br />Leverage existing ERP and CRM assets<br />Establish a Single Instance for BI<br />Deploy best-in-class BI technology stack<br />Deliver role-based intelligence <br />Create a culture of intelligence<br />
  • 26. BI Deployment @ Oracle<br />One of the Largest Global Deployments of<br /><ul><li>Siebel CRM 8.0 Analytics
  • 27. EBS R12 Analytics</li></ul>Production Statistics<br /><ul><li>137 BI Subject Areas
  • 28. 6.8 Million Report Queries
  • 29. 3 TB Warehouse</li></li></ul><li>Enterprise Reporting Architecture<br />Detect & Alert<br />Mobile &<br />Disconnected<br />Office Integration<br />Ad-hoc Analysis<br />Interactive <br />Dashboards<br />Embedded<br />Search<br />SINGLE DATA DEFINITION<br />CUSTOMER<br />PRODUCT<br />INDUSTRY<br />GEOGRAPHY<br />GLOBAL CORPORATE WAREHOUSE<br />BI Server<br />EBS Global <br />Single Instance<br />Siebel CRM<br />Single Instance<br />Service<br />Single Instance<br />External Data Sources<br /> (e.g., D&B)<br />Planning & Budgeting<br />
  • 30. Analytics Engagement Model<br />Sales<br />Alliances & Channels<br />Marketing<br />HR<br />Finance<br />Support<br />Products<br />Education<br />IT LOB Teams<br />Enterprise<br />Reporting IT <br />Tech Team<br />Coordinate Functional Delivery<br />Define<br />Functional Specs<br />Centers of Excellence<br />
  • 31. 360Reporting<br />OperationalIntelligence<br />Analytics<br />BI Single Instance<br />Ad HocAnalysis<br />ExecutiveDashboards<br />PerformanceManagement<br />Advantages of BI Single Instance Deployment <br />Lower Cost<br /><ul><li>Eliminated redundant data marts
  • 32. Standardized data definitions
  • 33. Standardized BI technology
  • 34. Shared infrastructure
  • 35. Economy of scale
  • 36. Maximum utility</li></ul>Superior Solution<br /><ul><li>Complete analytic capabilities
  • 37. Accessible to everyone
  • 38. Role-based BI apps
  • 39. Complete content
  • 40. Available 24x7
  • 41. High security
  • 42. 360° views</li></li></ul><li>Success Factors<br />Define and communicate BI strategy<br />1<br />Solid CRM transaction system and process foundation<br />2<br />Power to the people – distribute the ability to create<br />3<br />Use pre-built applications to reduce costs<br />4<br />Provide analysis and not just reports <br />5<br />Focus on query performance<br />6<br />
  • 43. CRM@Oracle – CRM Analytics<br />Deepak Gupta Eve Milrod Halwani Sirish Bindal<br />Vice President Senior Director Director<br />CRM Systems Sales Systems CRM Analytics<br />
  • 44. Marketing ProgramResults – Summary, Responses, Leads & Opportunities<br />NOTE: Data is for illustrative purposes only<br />
  • 45. Marketing Program<br />Comparison – Goals to Actuals<br />NOTE: Data is for illustrative purposes only<br />
  • 46. PipelineProgression – Current + Future 2 Quarters<br />NOTE: Data is for illustrative purposes only<br />
  • 47. PipelineAt Risk – Proactive Focus & Planning <br />NOTE: Data is for illustrative purposes only<br />
  • 48. ForecastingSubmission Status – Management Productivity<br />NOTE: Data is for illustrative purposes only<br />
  • 49. Multi-Dimensional Forecasting Comparison – Forecast & Pipeline by Product & Currency<br />NOTE: Data is for illustrative purposes only<br />
  • 50. Solution LandscapeWhitespace – Cross-sell & Upsell Strategy<br />NOTE: Data is for illustrative purposes only<br />
  • 51. Customer 360Sales & Products Insight – Blending CRM, ERP & Support Info<br />NOTE: Data is for illustrative purposes only<br />
  • 52. For More Information<br />search.oracle.com<br />CRM Analytics<br />or<br />sales.oracle.com<br />

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