CRM@Oracle: CRM Analytics
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The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses ...

The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses Oracle's implementation of Oracle Business Intelligence (OBIEE) for Siebel CRM and related information.

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CRM@Oracle: CRM Analytics Presentation Transcript

  • 1. CRM@Oracle – CRM Analytics
    Deepak Gupta Eve Milrod Halwani Sirish Bindal
    Vice President Senior Director Director
    CRM Systems Sales Systems CRM Analytics
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  • 3. Oracle Corporation
    Solutions Offerings
    • Oracle Database
    • 4. Oracle Fusion Middleware
    • 5. Oracle Applications
    • 6. Oracle Services
    Information Technology
    • Four major IT Functions
    Applications
    Development
    Traditional
    On Demand
    About Oracle
    • US$23.3 billion in revenue for fiscal year 2009
    • 7. More than 345,000 customers worldwide
    • 8. More than 21,000 partners
    • 9. 85,000 employees, including:
    • 10. 30,000 sales & marketing
    • 11. 7,500 support
  • Global CRM Single Instance
    • 47MMarketing Responses
    • 12. 17M Sales Activities
    • 13. 18M Marketplace Accounts
    • 14. 1.5M Accounts
    • 15. 18M Contacts
    • 16. 24M Prospects
    Partner Portal145 Countries
    10 Languages
    30,000 Internal users
    85,000Territory Lookup users
    200,000 Partner users
  • 17. Global CRM Implementation
    Optimizing Our Go-To-Market
    Objective
    • Global, consistent, streamlined, and scalable campaign to opportunity to quote processes
    Approach
    • Go Native – Go Fast
    • 18. Consolidation/Centralization
    • 19. Start Clean, Stay Clean
    • 20. Standards based Integration
    • 21. Drive value with BI
    Engagement
    Integration
    Analytics
  • 22. Global CRM Single Instance Ecosystem
    Implementation planned
  • 23. CRM@Oracle – CRM Analytics
    Deepak Gupta Eve Milrod Halwani Sirish Bindal
    Vice President Senior Director Director
    CRM Systems Sales Systems CRM Analytics
  • 24. The 5+1 Formula for CRM Success
    Strategy
    Process
    Governance
    User
    Adoption
    Data Quality
    & Integration
    Business Intelligence
  • 25. Oracle’s Enterprise Reporting Strategy
    Leverage existing ERP and CRM assets
    Establish a Single Instance for BI
    Deploy best-in-class BI technology stack
    Deliver role-based intelligence
    Create a culture of intelligence
  • 26. BI Deployment @ Oracle
    One of the Largest Global Deployments of
    • Siebel CRM 8.0 Analytics
    • 27. EBS R12 Analytics
    Production Statistics
    • 137 BI Subject Areas
    • 28. 6.8 Million Report Queries
    • 29. 3 TB Warehouse
  • Enterprise Reporting Architecture
    Detect & Alert
    Mobile &
    Disconnected
    Office Integration
    Ad-hoc Analysis
    Interactive
    Dashboards
    Embedded
    Search
    SINGLE DATA DEFINITION
    CUSTOMER
    PRODUCT
    INDUSTRY
    GEOGRAPHY
    GLOBAL CORPORATE WAREHOUSE
    BI Server
    EBS Global
    Single Instance
    Siebel CRM
    Single Instance
    Service
    Single Instance
    External Data Sources
    (e.g., D&B)
    Planning & Budgeting
  • 30. Analytics Engagement Model
    Sales
    Alliances & Channels
    Marketing
    HR
    Finance
    Support
    Products
    Education
    IT LOB Teams
    Enterprise
    Reporting IT
    Tech Team
    Coordinate Functional Delivery
    Define
    Functional Specs
    Centers of Excellence
  • 31. 360Reporting
    OperationalIntelligence
    Analytics
    BI Single Instance
    Ad HocAnalysis
    ExecutiveDashboards
    PerformanceManagement
    Advantages of BI Single Instance Deployment
    Lower Cost
    • Eliminated redundant data marts
    • 32. Standardized data definitions
    • 33. Standardized BI technology
    • 34. Shared infrastructure
    • 35. Economy of scale
    • 36. Maximum utility
    Superior Solution
    • Complete analytic capabilities
    • 37. Accessible to everyone
    • 38. Role-based BI apps
    • 39. Complete content
    • 40. Available 24x7
    • 41. High security
    • 42. 360° views
  • Success Factors
    Define and communicate BI strategy
    1
    Solid CRM transaction system and process foundation
    2
    Power to the people – distribute the ability to create
    3
    Use pre-built applications to reduce costs
    4
    Provide analysis and not just reports
    5
    Focus on query performance
    6
  • 43. CRM@Oracle – CRM Analytics
    Deepak Gupta Eve Milrod Halwani Sirish Bindal
    Vice President Senior Director Director
    CRM Systems Sales Systems CRM Analytics
  • 44. Marketing ProgramResults – Summary, Responses, Leads & Opportunities
    NOTE: Data is for illustrative purposes only
  • 45. Marketing Program
    Comparison – Goals to Actuals
    NOTE: Data is for illustrative purposes only
  • 46. PipelineProgression – Current + Future 2 Quarters
    NOTE: Data is for illustrative purposes only
  • 47. PipelineAt Risk – Proactive Focus & Planning
    NOTE: Data is for illustrative purposes only
  • 48. ForecastingSubmission Status – Management Productivity
    NOTE: Data is for illustrative purposes only
  • 49. Multi-Dimensional Forecasting Comparison – Forecast & Pipeline by Product & Currency
    NOTE: Data is for illustrative purposes only
  • 50. Solution LandscapeWhitespace – Cross-sell & Upsell Strategy
    NOTE: Data is for illustrative purposes only
  • 51. Customer 360Sales & Products Insight – Blending CRM, ERP & Support Info
    NOTE: Data is for illustrative purposes only
  • 52. For More Information
    search.oracle.com
    CRM Analytics
    or
    sales.oracle.com