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CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
CRM at Oracle: Segmentation
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CRM at Oracle: Segmentation

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The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how …

The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages the marketing segmentation features in Siebel Marketing.

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  • Our company also taking the help of CRM experts for all type of
    back-end process.we did it with HREF='http://www.workforcetrack.com'> WorkForceTrack . It's very effective and make tasks so easy and
    well managed.helps analyzing the Sales Process,
    complete the data information and employee history.
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  • 1. CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  • 3. Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
  • 4. Oracle Fusion Middleware
  • 5. Oracle Applications
  • 6. Oracle Services
  • 7. Oracle Servers
  • 8. Oracle Storage
  • 9. Oracle Operating System
  • 10. Oracle Virtual Machine</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$26.8 billion in revenue for fiscal year 2010
  • 11. More than 370,000 customers worldwide
  • 12. More than 20,000 partners
  • 13. 105,000 employees, including:
  • 14. 35,000 sales &amp; marketing
  • 15. 16,000 support</li></li></ul><li>Global CRM (GCM) Single Instance<br /><ul><li>1.8M Accounts
  • 16. 20M Contacts
  • 17. 20M Prospects
  • 18. 72MMarketing Responses
  • 19. 24MSales Activities
  • 20. 18M Marketplace Accounts</li></ul>Partner Portal145 Countries<br />10 Languages<br />35,000 Internal users<br />105,000Territory Lookup users<br />300,000Partner users<br />
  • 21. Oracle’s Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – 90% vanilla
  • 22. Go Fast – 1 year to rollout
  • 23. Consolidation/Centralization
  • 24. Start Clean, Stay Clean
  • 25. Standards based Integration
  • 26. Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
  • 27. Global CRM Single Instance Ecosystem<br />Implementation planned<br />
  • 28. CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  • 29. &lt;Insert Picture Here&gt;<br />Marketing Business Cycle<br />
  • 30. Marketing Business Cycle<br />Siebel MRM<br />Planning and Budgeting<br />Define Marketing Initiatives<br />Create Funds &amp; Allocate Budget<br />Request &amp; Approve Budget<br />Create Plans &amp; Programs<br />Campaigns/Os/Ts<br />eMarketing Apps<br />Marketing Execution<br />Landing Pad<br />Event Registration<br />Software Download<br />CRM Analytics (OBIA)Closed Loop Reporting<br />Measure Marketing ROI<br />Track Budget to Actual<br />Fact-based Planning<br />Siebel Marketing<br />List and Segmentation<br />Target Audience<br />Build/Load Segments<br />Launch Campaigns<br />Email Marketing<br />OCH &amp; Siebel Marketing<br />Response Management<br />Response Capture<br />Qualification<br />Assignment<br />Lead Creation<br />Siebel Call Center<br />Opportunity Management<br />Opportunity Conversion<br />Opportunity Progression<br />
  • 31. CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  • 32. &lt;Insert Picture Here&gt;<br />Segmentation<br />
  • 33. Siebel Marketing Segmentation<br />CHALLENGES<br />CAPABILITIES<br />KEY VALUE &amp; BENEFITS<br /><ul><li>Enforcement of global rules
  • 34. Allows rules on inferred consent, contact frequency and Do Not Call to be easily applied
  • 35. Allows suppressions based on the above rules to be consistently enforced using base segments
  • 36. Increase response to lead to opportunity conversion rates
  • 37. Increase cross-sell and up-sell
  • 38. Standard processes for all channels and region lists/ segments
  • 39. Legacy contact database with no integrations
  • 40. List generation using SQL which could get complex for certain target segments
  • 41. Possibility of human error with SQL “where” clauses
  • 42. Email execution process not integrated
  • 43. Not a complete source of all customer data
  • 44. Administration very resource intensive
  • 45. Multi-stage campaigns enabled to achieve better response rate
  • 46. Integrated email execution prevents over targeting and consequently less opt outs
  • 47. All customer data available to segment
  • 48. Lead generation through segmentation
  • 49. Highly Interactive Interface
  • 50. “Waterfall” style display of counts
  • 51. Sample counts for large data sets</li></li></ul><li>CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  • 52. &lt;Insert Picture Here&gt;<br />Segmentation<br />
  • 53.
  • 54.
  • 55. Architecture<br />

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