CRM at Oracle – Segmentation<br />Deepak Gupta	Roger Rich	    Meenu Sabhlok		Michele Gray<br />Vice President	Senior Direc...
The following is intended to outline our general product direction. It is intended for information purposes only, and may ...
Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
Oracle Fusion Middleware
Oracle Applications
Oracle Services
Oracle Servers
Oracle Storage
Oracle Operating System
Oracle Virtual Machine</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />De...
More than 370,000 customers worldwide
More than 20,000 partners
105,000 employees, including:
35,000 sales & marketing
16,000 support</li></li></ul><li>Global CRM (GCM) Single Instance<br /><ul><li>1.8M Accounts
20M Contacts
20M Prospects
72MMarketing Responses
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CRM at Oracle: Segmentation

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The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages the marketing segmentation features in Siebel Marketing.

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  • Our company also taking the help of CRM experts for all type of
    back-end process.we did it with HREF='http://www.workforcetrack.com'> WorkForceTrack . It's very effective and make tasks so easy and
    well managed.helps analyzing the Sales Process,
    complete the data information and employee history.
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CRM at Oracle: Segmentation

  1. 1. CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  3. 3. Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
  4. 4. Oracle Fusion Middleware
  5. 5. Oracle Applications
  6. 6. Oracle Services
  7. 7. Oracle Servers
  8. 8. Oracle Storage
  9. 9. Oracle Operating System
  10. 10. Oracle Virtual Machine</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$26.8 billion in revenue for fiscal year 2010
  11. 11. More than 370,000 customers worldwide
  12. 12. More than 20,000 partners
  13. 13. 105,000 employees, including:
  14. 14. 35,000 sales & marketing
  15. 15. 16,000 support</li></li></ul><li>Global CRM (GCM) Single Instance<br /><ul><li>1.8M Accounts
  16. 16. 20M Contacts
  17. 17. 20M Prospects
  18. 18. 72MMarketing Responses
  19. 19. 24MSales Activities
  20. 20. 18M Marketplace Accounts</li></ul>Partner Portal145 Countries<br />10 Languages<br />35,000 Internal users<br />105,000Territory Lookup users<br />300,000Partner users<br />
  21. 21. Oracle’s Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – 90% vanilla
  22. 22. Go Fast – 1 year to rollout
  23. 23. Consolidation/Centralization
  24. 24. Start Clean, Stay Clean
  25. 25. Standards based Integration
  26. 26. Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
  27. 27. Global CRM Single Instance Ecosystem<br />Implementation planned<br />
  28. 28. CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  29. 29. <Insert Picture Here><br />Marketing Business Cycle<br />
  30. 30. Marketing Business Cycle<br />Siebel MRM<br />Planning and Budgeting<br />Define Marketing Initiatives<br />Create Funds & Allocate Budget<br />Request & Approve Budget<br />Create Plans & Programs<br />Campaigns/Os/Ts<br />eMarketing Apps<br />Marketing Execution<br />Landing Pad<br />Event Registration<br />Software Download<br />CRM Analytics (OBIA)Closed Loop Reporting<br />Measure Marketing ROI<br />Track Budget to Actual<br />Fact-based Planning<br />Siebel Marketing<br />List and Segmentation<br />Target Audience<br />Build/Load Segments<br />Launch Campaigns<br />Email Marketing<br />OCH & Siebel Marketing<br />Response Management<br />Response Capture<br />Qualification<br />Assignment<br />Lead Creation<br />Siebel Call Center<br />Opportunity Management<br />Opportunity Conversion<br />Opportunity Progression<br />
  31. 31. CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  32. 32. <Insert Picture Here><br />Segmentation<br />
  33. 33. Siebel Marketing Segmentation<br />CHALLENGES<br />CAPABILITIES<br />KEY VALUE & BENEFITS<br /><ul><li>Enforcement of global rules
  34. 34. Allows rules on inferred consent, contact frequency and Do Not Call to be easily applied
  35. 35. Allows suppressions based on the above rules to be consistently enforced using base segments
  36. 36. Increase response to lead to opportunity conversion rates
  37. 37. Increase cross-sell and up-sell
  38. 38. Standard processes for all channels and region lists/ segments
  39. 39. Legacy contact database with no integrations
  40. 40. List generation using SQL which could get complex for certain target segments
  41. 41. Possibility of human error with SQL “where” clauses
  42. 42. Email execution process not integrated
  43. 43. Not a complete source of all customer data
  44. 44. Administration very resource intensive
  45. 45. Multi-stage campaigns enabled to achieve better response rate
  46. 46. Integrated email execution prevents over targeting and consequently less opt outs
  47. 47. All customer data available to segment
  48. 48. Lead generation through segmentation
  49. 49. Highly Interactive Interface
  50. 50. “Waterfall” style display of counts
  51. 51. Sample counts for large data sets</li></li></ul><li>CRM at Oracle – Segmentation<br />Deepak Gupta Roger Rich Meenu Sabhlok Michele Gray<br />Vice President Senior Director Senior Manager IT Senior Project Manager<br />CRM Systems Marketing Systems Marketing Operations Marketing Systems <br />
  52. 52. <Insert Picture Here><br />Segmentation<br />
  53. 53.
  54. 54.
  55. 55. Architecture<br />
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