CRM at Oracle – Self Service Sales Campaigns <br />Deepak Gupta		       		Eve Milrod Halwani<br />Vice President, CRM Syst...
The following is intended to outline our general product direction. It is intended for information purposes only, and may ...
Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
Oracle Fusion Middleware
Oracle Applications
Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Developme...
More than 345,000 customers worldwide
More than 21,000 partners
100,000+ employees, including:
35,000 sales & marketing
7,500 support</li></li></ul><li>Global CRM (GCM) Single Instance<br /><ul><li>1.8M Accounts
20M Contacts
20M Prospects
72MMarketing Responses
24MSales Activities
18M Marketplace Accounts</li></ul>Partner Portal145 Countries<br />10 Languages<br />35,000 Internal users<br />100,000Ter...
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CRM at Oracle: Self Service Sales Campaigns

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The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle allows our sales reps to create their own campaign lists in our internal implementation of Siebel CRM.

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CRM at Oracle: Self Service Sales Campaigns

  1. 1. CRM at Oracle – Self Service Sales Campaigns <br />Deepak Gupta Eve Milrod Halwani<br />Vice President, CRM Systems Senior Director, Sales Systems<br />Applications IT Applications IT<br />
  2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.<br />
  3. 3. Oracle Corporation<br />Solutions Offerings<br /><ul><li>Oracle Database
  4. 4. Oracle Fusion Middleware
  5. 5. Oracle Applications
  6. 6. Oracle Services</li></ul>Information Technology<br /><ul><li>Four major IT Functions </li></ul>Applications<br />Development <br />Traditional <br />On Demand<br />About Oracle<br /><ul><li>US$26.8 billion in revenue for fiscal year 2010
  7. 7. More than 345,000 customers worldwide
  8. 8. More than 21,000 partners
  9. 9. 100,000+ employees, including:
  10. 10. 35,000 sales & marketing
  11. 11. 7,500 support</li></li></ul><li>Global CRM (GCM) Single Instance<br /><ul><li>1.8M Accounts
  12. 12. 20M Contacts
  13. 13. 20M Prospects
  14. 14. 72MMarketing Responses
  15. 15. 24MSales Activities
  16. 16. 18M Marketplace Accounts</li></ul>Partner Portal145 Countries<br />10 Languages<br />35,000 Internal users<br />100,000Territory Lookup users<br />300,000Partner users<br />
  17. 17. Oracle’s Global CRM Implementation<br />Optimizing Our Go-To-Market<br />Objective<br /><ul><li>Global, consistent, streamlined, and scalable campaign to opportunity to quote processes</li></ul>Approach<br /><ul><li>Go Native – 90% vanilla
  18. 18. Go Fast – 1 year to rollout
  19. 19. Consolidation/Centralization
  20. 20. Start Clean, Stay Clean
  21. 21. Standards based Integration
  22. 22. Drive value with BI</li></ul>Engagement<br />Integration<br />Analytics<br />
  23. 23. Global CRM Single Instance Ecosystem<br />Implementation planned<br />
  24. 24. CRM at Oracle – Self Service Sales Campaigns <br />Deepak Gupta Eve Milrod Halwani<br />Vice President, CRM Systems Senior Director, Sales Systems<br />Applications IT Applications IT<br />
  25. 25. <Insert Picture Here><br />Sales Business Cycle<br />
  26. 26. Sales Business Cycle<br />Siebel Mktg/Call Center<br />Sales Campaigns<br />Marketing and Sales Campaigns<br />Global Executive Campaigns<br />Lead Development<br />Territory Assignment<br />Siebel Sales/Call Center<br />Opportunity Conversion<br />Opportunity Prosecution<br />Qualify<br />Convert<br />Mature<br />“System of Record”<br />CRM Analytics (OBIA)Performance<br />In-Line and Analysis<br />Forecast Judgment <br />Sales Effectiveness<br />Siebel Sales/Call CenterForecast<br />Prime and Co-Prime (Shadow) <br />Rep and Manager Judgment<br />“System of Record”<br />
  27. 27. <Insert Picture Here><br />Self Service Sales Campaigns<br />
  28. 28. Customer 360 in GCMWindow into Consolidated Information in “My” Territory <br />Installed Base <br />Customer<br />Insight<br />Account<br />Research<br />Target Prospects<br />
  29. 29. Customer 360Intelligence & Prospecting – All in One Place in GCM<br />Customer Insight <br />(CRM, ERP, Support)<br />Competitive<br />Landscape<br />Installed<br />Landscape<br /> Whitespace<br /> Upsell<br />Self Service Sales Campaigns<br />
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