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CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
CRM at Oracle: Self Service Sales Campaigns
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CRM at Oracle: Self Service Sales Campaigns

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The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle allows our sales reps to …

The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle allows our sales reps to create their own campaign lists in our internal implementation of Siebel CRM.

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Transcript

  • 1. CRM at Oracle – Self Service Sales Campaigns
    Deepak Gupta Eve Milrod Halwani
    Vice President, CRM Systems Senior Director, Sales Systems
    Applications IT Applications IT
  • 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
  • 3. Oracle Corporation
    Solutions Offerings
    • Oracle Database
    • 4. Oracle Fusion Middleware
    • 5. Oracle Applications
    • 6. Oracle Services
    Information Technology
    • Four major IT Functions
    Applications
    Development
    Traditional
    On Demand
    About Oracle
    • US$26.8 billion in revenue for fiscal year 2010
    • 7. More than 345,000 customers worldwide
    • 8. More than 21,000 partners
    • 9. 100,000+ employees, including:
    • 10. 35,000 sales & marketing
    • 11. 7,500 support
  • Global CRM (GCM) Single Instance
    • 1.8M Accounts
    • 12. 20M Contacts
    • 13. 20M Prospects
    • 14. 72MMarketing Responses
    • 15. 24MSales Activities
    • 16. 18M Marketplace Accounts
    Partner Portal145 Countries
    10 Languages
    35,000 Internal users
    100,000Territory Lookup users
    300,000Partner users
  • 17. Oracle’s Global CRM Implementation
    Optimizing Our Go-To-Market
    Objective
    • Global, consistent, streamlined, and scalable campaign to opportunity to quote processes
    Approach
    • Go Native – 90% vanilla
    • 18. Go Fast – 1 year to rollout
    • 19. Consolidation/Centralization
    • 20. Start Clean, Stay Clean
    • 21. Standards based Integration
    • 22. Drive value with BI
    Engagement
    Integration
    Analytics
  • 23. Global CRM Single Instance Ecosystem
    Implementation planned
  • 24. CRM at Oracle – Self Service Sales Campaigns
    Deepak Gupta Eve Milrod Halwani
    Vice President, CRM Systems Senior Director, Sales Systems
    Applications IT Applications IT
  • 25. <Insert Picture Here>
    Sales Business Cycle
  • 26. Sales Business Cycle
    Siebel Mktg/Call Center
    Sales Campaigns
    Marketing and Sales Campaigns
    Global Executive Campaigns
    Lead Development
    Territory Assignment
    Siebel Sales/Call Center
    Opportunity Conversion
    Opportunity Prosecution
    Qualify
    Convert
    Mature
    “System of Record”
    CRM Analytics (OBIA)Performance
    In-Line and Analysis
    Forecast Judgment
    Sales Effectiveness
    Siebel Sales/Call CenterForecast
    Prime and Co-Prime (Shadow)
    Rep and Manager Judgment
    “System of Record”
  • 27. <Insert Picture Here>
    Self Service Sales Campaigns
  • 28. Customer 360 in GCMWindow into Consolidated Information in “My” Territory
    Installed Base
    Customer
    Insight
    Account
    Research
    Target Prospects
  • 29. Customer 360Intelligence & Prospecting – All in One Place in GCM
    Customer Insight
    (CRM, ERP, Support)
    Competitive
    Landscape
    Installed
    Landscape
    Whitespace
    Upsell
    Self Service Sales Campaigns

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