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Get Discovered - Creating an Online Persona that Gets Results
 

Get Discovered - Creating an Online Persona that Gets Results

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Presentation given at the Amplify Career Fair in Austin, Tx on October 5, 2009. For questions or comments, please contact Gary O'Neal, President of Talent Branders at (512) 879-9944 or email: ...

Presentation given at the Amplify Career Fair in Austin, Tx on October 5, 2009. For questions or comments, please contact Gary O'Neal, President of Talent Branders at (512) 879-9944 or email: gary@talentbranders.com.

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    Get Discovered - Creating an Online Persona that Gets Results Get Discovered - Creating an Online Persona that Gets Results Presentation Transcript

    • Get Discovered
      Creating an Online Persona
      that Gets Results
    • Gary O’Neal
    • Please
      Stand!
    • Farmer
      Hunter
      Trapper
    • How Hiring
      (Really)
      Works
    • Imagine
      a job
      you want
    • Imagine
      being a
      Recruiter
    • Job Ads
      (An Inconvenient Truth)
    • Job Ad Checklist
      Manage and tune job search agents
      Learn the boolean search strings
      Indeed.com and Simplyhired.com
      Select relevant niche boards
    • Job Ad Checklist
      80/20 rule on qualifications for applying
      Never “spam apply”
      Respond directly if given the option
      Politely aggressive follow-through
    • Resume
      Database
      (Another Inconvenient Truth)
    • Resume Database Checklist
      Post on the majors and select niche
      Update your resume and account
      Test your resume keywords
      Clear relevant and compelling title
    • Resume Database Checklist
      Complete contact info
      Format cleanly for text copy and paste
      URL for linkedin, twitter and your website
    • Linkedin
      (The Recruiter’s Friend)
    • LinkedIn Search
      company:google title:developer country:”united states” zip:95117 radius:25
    • LinkedIn Searches
      title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25
    • LinkedIn Searches
      Recruiters can save their searches and have updates emailed to them automatically
    • LinkedIn
      for
      Hunters
    • Linkedin Checklist
      Optimize for being in search results
      Settings to enable people to see you
      Complete ALL fields
      Test search for yourself
    • Linkedin Checklist
      Link with as many people as possible
      Join LOTS of groups, but make invisible
      Answer questions in your field
      Get recommendations
      Update your profile and status regularly
    • Google
      (is your resume on the internet?)
    • Naive Google Search
      java resume austin texas
    • Naive Google Search
      java “software developer”
      resume austin texas
    • Recruiter’s Google Search
      java (intitle:resume OR inurl:resume)
      -job -jobs -apply -submit
      -sample -samples
      73301..78957 (TX OR Texas)
    • Google Search
      site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” 
    • Google Checklist
      Get your resume on the “raw” Internet
      Use “dumb” keywords
      Remove the “bad words”
      Crosslink your accounts!
    • Twitter
      (even if you don’t tweet)
    • Twitter Search Tweets
      php near:78746 within:50mi
      #php near:dc within:50mi
    • Tweetdeck Search
      Java (develop OR design)
      sql oracle -job -jobs
    • Twellow Search
      @bio “sales engineer” @location austin
    • Twitter Checklist
      Have a professional Twitter account
      Hide your personal Twitter account
      Register with Twellow
      Tweet or simply retweet on relevant topics
    • Facebook
      (yes really…)
    • Facebook Searches
      Co-Worker
      Profile search in your area
      Yahoo linkdomain
    • Facebook Checklist
      Make your personal page private
      Create a professional page
      If you tweet, automatically update your Facebook status
    • Gary O’Neal
      gary@talentbranders.com
      512-347-3487
      Talent Branders