Get Discovered<br />Creating an Online Persona <br />that Gets Results<br />
Gary O’Neal<br />
Please<br />Stand!<br />
Farmer<br />Hunter<br />Trapper<br />
How Hiring<br />(Really)<br />Works<br />
Imagine<br />a job<br />you want<br />
Imagine<br />being a<br />Recruiter<br />
Job Ads<br />(An Inconvenient Truth)<br />
Job Ad Checklist<br /> Manage and tune job search agents<br /> Learn the boolean search strings<br /> Indeed.com and Simpl...
Job Ad Checklist<br />80/20 rule on qualifications for applying<br /> Never “spam apply”<br /> Respond directly if given t...
Resume<br />Database<br />(Another Inconvenient Truth)<br />
Resume Database Checklist<br />Post on the majors and select niche<br />Update your resume and account<br />Test your resu...
Resume Database Checklist<br />Complete contact info<br />Format cleanly for text copy and paste<br /> URL for linkedin, t...
Linkedin<br />(The Recruiter’s Friend)<br />
LinkedIn Search<br />   company:google   title:developer  country:”united states”   zip:95117 radius:25<br />
LinkedIn Searches<br />   title:engineer  php  (develop OR developer)  (software OR application OR applications)   zip:941...
LinkedIn Searches<br />   Recruiters can save their searches and have updates emailed to them automatically<br />
LinkedIn<br />for<br />Hunters<br />
Linkedin Checklist<br />Optimize for being in search results<br />Settings to enable people to see you<br />Complete ALL f...
Linkedin Checklist<br />Link with as many people as possible<br />Join LOTS of groups, but make invisible<br />Answer ques...
Google<br />(is your resume on the internet?)<br />
Naive Google Search<br />java resume austin texas<br />
Naive Google Search<br />java “software developer” <br />resume austin texas<br />
Recruiter’s Google Search<br />java (intitle:resume OR inurl:resume) <br />-job  -jobs  -apply  -submit<br />-sample  -sam...
Google Search<br />site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” <br />
Google Checklist<br />Get your resume on the “raw” Internet<br />Use “dumb” keywords<br />Remove the “bad words”<br />Cros...
Twitter<br />(even if you don’t tweet)<br />
Twitter Search Tweets<br />php  near:78746  within:50mi<br />#php  near:dc  within:50mi<br />
Tweetdeck Search<br />Java (develop OR design)<br />sql  oracle  -job  -jobs<br />
Twellow Search<br />@bio “sales engineer” @location austin<br />
Twitter Checklist<br />Have a professional Twitter account<br />Hide your personal Twitter account<br />Register with Twel...
Facebook<br />(yes really…)<br />
Facebook Searches<br />Co-Worker<br />Profile search in your area<br />Yahoo linkdomain <br />
Facebook Checklist<br />Make your personal page private<br />Create a professional page<br />If you tweet, automatically u...
Gary O’Neal<br />gary@talentbranders.com<br />512-347-3487<br />Talent Branders<br /> – <br />
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Get Discovered - Creating an Online Persona that Gets Results

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Presentation given at the Amplify Career Fair in Austin, Tx on October 5, 2009. For questions or comments, please contact Gary O'Neal, President of Talent Branders at (512) 879-9944 or email: gary@talentbranders.com.

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Get Discovered - Creating an Online Persona that Gets Results

  1. 1. Get Discovered<br />Creating an Online Persona <br />that Gets Results<br />
  2. 2. Gary O’Neal<br />
  3. 3. Please<br />Stand!<br />
  4. 4.
  5. 5. Farmer<br />Hunter<br />Trapper<br />
  6. 6. How Hiring<br />(Really)<br />Works<br />
  7. 7. Imagine<br />a job<br />you want<br />
  8. 8. Imagine<br />being a<br />Recruiter<br />
  9. 9. Job Ads<br />(An Inconvenient Truth)<br />
  10. 10. Job Ad Checklist<br /> Manage and tune job search agents<br /> Learn the boolean search strings<br /> Indeed.com and Simplyhired.com<br /> Select relevant niche boards<br />
  11. 11. Job Ad Checklist<br />80/20 rule on qualifications for applying<br /> Never “spam apply”<br /> Respond directly if given the option<br /> Politely aggressive follow-through<br />
  12. 12. Resume<br />Database<br />(Another Inconvenient Truth)<br />
  13. 13. Resume Database Checklist<br />Post on the majors and select niche<br />Update your resume and account<br />Test your resume keywords<br />Clear relevant and compelling title<br />
  14. 14. Resume Database Checklist<br />Complete contact info<br />Format cleanly for text copy and paste<br /> URL for linkedin, twitter and your website<br />
  15. 15. Linkedin<br />(The Recruiter’s Friend)<br />
  16. 16. LinkedIn Search<br /> company:google title:developer country:”united states” zip:95117 radius:25<br />
  17. 17. LinkedIn Searches<br /> title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25<br />
  18. 18. LinkedIn Searches<br /> Recruiters can save their searches and have updates emailed to them automatically<br />
  19. 19.
  20. 20. LinkedIn<br />for<br />Hunters<br />
  21. 21. Linkedin Checklist<br />Optimize for being in search results<br />Settings to enable people to see you<br />Complete ALL fields<br />Test search for yourself<br />
  22. 22. Linkedin Checklist<br />Link with as many people as possible<br />Join LOTS of groups, but make invisible<br />Answer questions in your field<br />Get recommendations<br />Update your profile and status regularly<br />
  23. 23. Google<br />(is your resume on the internet?)<br />
  24. 24. Naive Google Search<br />java resume austin texas<br />
  25. 25. Naive Google Search<br />java “software developer” <br />resume austin texas<br />
  26. 26. Recruiter’s Google Search<br />java (intitle:resume OR inurl:resume) <br />-job -jobs -apply -submit<br />-sample -samples<br />73301..78957 (TX OR Texas)<br />
  27. 27. Google Search<br />site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” <br />
  28. 28. Google Checklist<br />Get your resume on the “raw” Internet<br />Use “dumb” keywords<br />Remove the “bad words”<br />Crosslink your accounts!<br />
  29. 29. Twitter<br />(even if you don’t tweet)<br />
  30. 30. Twitter Search Tweets<br />php near:78746 within:50mi<br />#php near:dc within:50mi<br />
  31. 31. Tweetdeck Search<br />Java (develop OR design)<br />sql oracle -job -jobs<br />
  32. 32. Twellow Search<br />@bio “sales engineer” @location austin<br />
  33. 33. Twitter Checklist<br />Have a professional Twitter account<br />Hide your personal Twitter account<br />Register with Twellow<br />Tweet or simply retweet on relevant topics<br />
  34. 34. Facebook<br />(yes really…)<br />
  35. 35. Facebook Searches<br />Co-Worker<br />Profile search in your area<br />Yahoo linkdomain <br />
  36. 36. Facebook Checklist<br />Make your personal page private<br />Create a professional page<br />If you tweet, automatically update your Facebook status<br />
  37. 37. Gary O’Neal<br />gary@talentbranders.com<br />512-347-3487<br />Talent Branders<br /> – <br />
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