Get Discovered - Creating an Online Persona that Gets Results
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Get Discovered - Creating an Online Persona that Gets Results

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Presentation given at the Amplify Career Fair in Austin, Tx on October 5, 2009. For questions or comments, please contact Gary O'Neal, President of Talent Branders at (512) 879-9944 or email: ...

Presentation given at the Amplify Career Fair in Austin, Tx on October 5, 2009. For questions or comments, please contact Gary O'Neal, President of Talent Branders at (512) 879-9944 or email: gary@talentbranders.com.

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Get Discovered - Creating an Online Persona that Gets Results Get Discovered - Creating an Online Persona that Gets Results Presentation Transcript

  • Get Discovered
    Creating an Online Persona
    that Gets Results
  • Gary O’Neal
  • Please
    Stand!
  • Farmer
    Hunter
    Trapper
  • How Hiring
    (Really)
    Works
  • Imagine
    a job
    you want
  • Imagine
    being a
    Recruiter
  • Job Ads
    (An Inconvenient Truth)
  • Job Ad Checklist
    Manage and tune job search agents
    Learn the boolean search strings
    Indeed.com and Simplyhired.com
    Select relevant niche boards
  • Job Ad Checklist
    80/20 rule on qualifications for applying
    Never “spam apply”
    Respond directly if given the option
    Politely aggressive follow-through
  • Resume
    Database
    (Another Inconvenient Truth)
  • Resume Database Checklist
    Post on the majors and select niche
    Update your resume and account
    Test your resume keywords
    Clear relevant and compelling title
  • Resume Database Checklist
    Complete contact info
    Format cleanly for text copy and paste
    URL for linkedin, twitter and your website
  • Linkedin
    (The Recruiter’s Friend)
  • LinkedIn Search
    company:google title:developer country:”united states” zip:95117 radius:25
  • LinkedIn Searches
    title:engineer php (develop OR developer) (software OR application OR applications) zip:94131 radius:25
  • LinkedIn Searches
    Recruiters can save their searches and have updates emailed to them automatically
  • LinkedIn
    for
    Hunters
  • Linkedin Checklist
    Optimize for being in search results
    Settings to enable people to see you
    Complete ALL fields
    Test search for yourself
  • Linkedin Checklist
    Link with as many people as possible
    Join LOTS of groups, but make invisible
    Answer questions in your field
    Get recommendations
    Update your profile and status regularly
  • Google
    (is your resume on the internet?)
  • Naive Google Search
    java resume austin texas
  • Naive Google Search
    java “software developer”
    resume austin texas
  • Recruiter’s Google Search
    java (intitle:resume OR inurl:resume)
    -job -jobs -apply -submit
    -sample -samples
    73301..78957 (TX OR Texas)
  • Google Search
    site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * engineer” 
  • Google Checklist
    Get your resume on the “raw” Internet
    Use “dumb” keywords
    Remove the “bad words”
    Crosslink your accounts!
  • Twitter
    (even if you don’t tweet)
  • Twitter Search Tweets
    php near:78746 within:50mi
    #php near:dc within:50mi
  • Tweetdeck Search
    Java (develop OR design)
    sql oracle -job -jobs
  • Twellow Search
    @bio “sales engineer” @location austin
  • Twitter Checklist
    Have a professional Twitter account
    Hide your personal Twitter account
    Register with Twellow
    Tweet or simply retweet on relevant topics
  • Facebook
    (yes really…)
  • Facebook Searches
    Co-Worker
    Profile search in your area
    Yahoo linkdomain
  • Facebook Checklist
    Make your personal page private
    Create a professional page
    If you tweet, automatically update your Facebook status
  • Gary O’Neal
    gary@talentbranders.com
    512-347-3487
    Talent Branders