Kill All the Lawyers: The Legal & Marketing Aspects of Using Social Media

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Stephen Zralek and Taylor Vick discuss the legal aspects of using social media through a marketing lens.

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Kill All the Lawyers: The Legal & Marketing Aspects of Using Social Media

  1. 1. #pcn11L&M<br />Kill All the Lawyers: The Legal & Marketing Aspects of Using Social Media<br />Stephen Zralek<br />Partner/Attorney @bonelaw<br />Twitter: @stephenzralek<br />Taylor Vick<br />Director of New Media @Point3Media<br />Twitter: @taylorvick<br />
  2. 2. #pcn11L&M<br />“Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party”<br />- HubSpot, March 8, 2010 <br />@stephenzralek<br />@taylorvick<br />
  3. 3. #pcn11L&M<br />“'I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!: The New Ways Hotels track you and your complaints” <br />- Wall Street Journal, June 24, 2010<br />@stephenzralek<br />@taylorvick<br />
  4. 4. #pcn11L&M<br />“FTC fines [Tennessee Company] $250k for 'misleading' ads”<br />- Nashville Business Journal, March 18, 2011<br />@stephenzralek<br />@taylorvick<br />
  5. 5. #pcn11L&M<br />“Insurers Scour Social Media for Evidence of Fraud”<br />- The Tennessean, January 28, 2011<br />@stephenzralek<br />@taylorvick<br />
  6. 6. #pcn11L&M<br />“Can a Facebook Friend Request Violate the Lanham [Trademark] Act?”<br />- Lexology.com, March 16, 2011<br />@stephenzralek<br />@taylorvick<br />
  7. 7. #pcn11L&M<br />“From #gettngslizzerd to Getting Donations: Red Cross Capitalizes on Twitter Gaffe”<br />- Philanthropy.com, February 17, 2011<br />@stephenzralek<br />@taylorvick<br />
  8. 8. #pcn11L&M<br />“Chrysler Splits With New Media Strategies Over F-Bomb Tweet”<br />- Ad Age, March 10, 2011<br />@stephenzralek<br />@taylorvick<br />
  9. 9. #pcn11L&M<br />“Gilbert Gottfried Fired As Aflac Duck After Japanese Tsunami Tweets”<br />- Huffington Post, March 15, 2011<br />@stephenzralek<br />@taylorvick<br />
  10. 10. #pcn11L&M<br />Public Gaffes<br />@stephenzralek<br />@taylorvick<br />
  11. 11. #pcn11L&M<br />MR<br />RECORDS<br />Mossy Ridge<br />Records<br />@stephenzralek<br />@taylorvick<br />
  12. 12. #pcn11L&M<br />@stephenzralek<br />@taylorvick<br />
  13. 13. #pcn11L&M<br />Blue Heeler<br />@stephenzralek<br />@taylorvick<br />
  14. 14. #pcn11L&M<br />@stephenzralek<br />@taylorvick<br />
  15. 15. #pcn11L&M<br />@stephenzralek<br />@taylorvick<br />
  16. 16. #pcn11L&M<br />@MossyRidge_Recs<br />(friend)<br />@MRRecords<br />@RealMRRecords<br />(foe)<br />@stephenzralek<br />@taylorvick<br />
  17. 17. #pcn11L&M<br />ENDORSEMENTS<br />Did you disclose a material connection (payment/free product)?<br />@stephenzralek<br />@taylorvick<br />
  18. 18. #pcn11L&M<br />DEFAMATION / UGC <br />(USER GENERATED CONTENT)<br />What are the implications of soliciting user-generated content for company websites?<br />@stephenzralek<br />@taylorvick<br />
  19. 19. #pcn11L&M<br />COPYRIGHT INFRINGEMENT<br />Is the UGC in violation of copyright laws? What about employees using Flickr photos on company blogs?<br />@stephenzralek<br />@taylorvick<br />
  20. 20. #pcn11L&M<br />TRADEMARKS<br />What constitutes Trademark infringement? How do you protect your brand?<br />@stephenzralek<br />@taylorvick<br />
  21. 21. #pcn11L&M<br />CONTENT OWNERSHIP<br />Who owns the content?<br />@stephenzralek<br />@taylorvick<br />
  22. 22. #pcn11L&M<br />MARKETING TO CHILDREN (COPPA)<br />Are you in good standing with COPPA? When should you be worried about COPPA?<br />@stephenzralek<br />@taylorvick<br />
  23. 23. #pcn11L&M<br />EMPLOYMENT ISSUES<br />What kinds of employment issues are there?<br />@stephenzralek<br />@taylorvick<br />
  24. 24. #pcn11L&M<br />USE IN LITIGATION<br />For you? Against you?<br />@stephenzralek<br />@taylorvick<br />
  25. 25. QUESTIONS?<br />Stephen Zralek<br />Partner/Attorney @bonelaw | Bone McAllester & Norton, PLLC<br />Twitter: @stephenzralek<br />Taylor Vick<br />Director of New Media @Point3Media<br />Twitter: @taylorvick<br />

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