Pinterest powerpoint

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Transcript

  • 1. Taylor DellaPenna, Pinterest, 15 September 2012 PinterestBy: Taylor DellaPenna Taylor DellaPenna, Pinterest, 15 September 2012
  • 2. Taylor DellaPenna, Pinterest, 15 September 2012 Overview•Pinterest was founded in 2009•Pinterest was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra who make up a small teamfound in Palo Alto, California•All three had been college friends studying architecture , and they began working on a site in whichpeople could show collections of things they were interested in, on an interactive pin-board format•Pinterest today has approximately 40 employees, nearly 20 million visitors a month, and $138million in funding Taylor DellaPenna, Pinterest, 15 September 2012
  • 3. Taylor DellaPenna, Pinterest, 15 September 2012 About Pinterest•Pinterest allows you to organize and share all the eye catching images you find on the web•Pinterest is connecting people all over the world based on common interests•Pinterest helps people find new products, brands, and styles they would normally not come acrossby plugging key words into a search engine Taylor DellaPenna, Pinterest, 15 September 2012
  • 4. Taylor DellaPenna, Pinterest, 15 September 2012 About Pinterest• Pinterest combines visual content and sharing who you are, two very important elements of social media• Pinterest is used to find inspiration• Pinterest helps to guide buying decisions such as: • Hosting a party • redoing the bathroom • getting married • looking for a food recipe Taylor DellaPenna, Pinterest, 15 September 2012
  • 5. Taylor DellaPenna, Pinterest, 15 September 2012User Problems Pinterest Solves • Pinterest’s success lies in the fact that they have addressed a visual need • Pinterest uses design as its full solution • Pinterest turns arranging like things by using “tags”, “word clouds” and “memes” used on other sites into a visual process that anyone can do easily Taylor DellaPenna, Pinterest, 15 September 2012
  • 6. Taylor DellaPenna, Pinterest, 15 September 2012 Audience Intended• Pinterest’s user demographic is made up mostly of women• Currently Women make up about %82 of active users on Pinterest• Male-focused categories have been changing for example the cars & motorcycles category was added to attract men Taylor DellaPenna, Pinterest, 15 September 2012
  • 7. Taylor DellaPenna, Pinterest, 15 September 2012Applications Pinterest Supports•Pinterest can be used through the web, on devices such as laptops or desktop computers•Pinterest can also be downloaded as an app on devices such as smart phones, iPods, iPads, ortablets Taylor DellaPenna, Pinterest, 15 September 2012
  • 8. Taylor DellaPenna, Pinterest, 15 September 2012 Features & Benefits•Pinterest is “invite only” but you can request an invite on the site with a quick turnaround for access•you can log in using your Facebook or Twitter for instant access, signing up using Twitter orFacebook makes it easy to find all of your friends already using Pinterest Taylor DellaPenna, Pinterest, 15 September 2012
  • 9. Taylor DellaPenna, Pinterest, 15 September 2012Features & Benefits • Like other sites such as Facebook or Twitter, you have a profile on Pinterest that allows you to add a profile picture and view who you are following or who is following you, that is also where your boards can be seen Taylor DellaPenna, Pinterest, 15 September 2012
  • 10. Taylor DellaPenna, Pinterest, 15 September 2012 Features & Benefits• Pinterest consists of multiple categories, such as art, travel, and technology, if you click on the categories you will be able to view images related to that category On Pinterest you are also able to find friends or invite friends that you would like to follow, invite friends is for people who don’t already have a Pinterest Taylor DellaPenna, Pinterest, 15 September 2012
  • 11. Features & Taylor DellaPenna, Pinterest, 15 September 2012 Benefits• A pin is an image or video uploaded from the user and a description can be added to the pin in order to share what it is• Multiple pins can be organized by topics, these are called boards Taylor DellaPenna, Pinterest, 15 September 2012
  • 12. Taylor DellaPenna, Pinterest, 15 September 2012 Features & Benefits•There is also an option to to follow other’sboards, you can follow all of their boards or youcan select certain boards to follow• You are also able to follow people like youwould do on twitter and Instagram Taylor DellaPenna, Pinterest, 15 September 2012
  • 13. Features & Benefits Taylor DellaPenna, Pinterest, 15 September 2012 •Liking a pin just adds it to the “likes” on your profile, it doesn’t add it to one of your boards, and you don’t need to be following someone to like their pin •There is also an option to comment on peoples pins, allowing you to write your opinion •Repinning is sharing an image pinned by someone you follow or found while browsing Pinterest and then adding it to one of your boards, you don’t need to be following someone to repin from them Taylor DellaPenna, Pinterest, 15 September 2012
  • 14. Taylor DellaPenna, Pinterest, 15 September 2012 Features & Benefits• There are also share buttons along side any pin you click• These buttons allow you to share your pin to Facebook, Twitter, or your email, and embed the image to your blog or website Taylor DellaPenna, Pinterest, 15 September 2012
  • 15. Taylor DellaPenna, Pinterest, 15 September 2012 You Tube Links• http://www.youtube.com/watch?v=1Q2i0di8PH8&feature=relmfu• http://www.youtube.com/watch?v=hPJnycdCdgA&feature=relmfu• http://www.youtube.com/watch? annotation_id=annotation_425413&feature=iv&src_vid=hPJnycdCdgA &v=GxTIl9Wu5bQ Taylor DellaPenna, Pinterest, 15 September 2012
  • 16. Taylor DellaPenna, Pinterest, 15 September 2012Purchased & Direct Orders• Pinterest can not be purchased• There are no direct orders on Pinterest, if you want to find a product the pictures on Pinterest have a link directly to the website they came from and you would have to purchase it from that website Taylor DellaPenna, Pinterest, 15 September 2012
  • 17. Taylor DellaPenna, Pinterest, 15 September 2012 GoalPinterest’s goal is to connect everyone in the worldthrough the things they find interesting. Taylor DellaPenna, Pinterest, 15 September 2012
  • 18. Taylor DellaPenna, Pinterest, 15 September 2012 Works Cited• http://www.inc.com/30under30/christine-lagorio/ben-silbermann-evan-sharp-founders-pinterest.html• http://pinterest.com/about/• http://www.blueglass.com/articles/ultimate-guide-to-pinterest/• http://gregmeyer.wordpress.com/2012/02/19/pinterest-is-brilliant-because-it-solves-the-tagging-problem-and-makes-it- mainstream/• http://mashable.com/2012/02/28/pinterest-women-marketing/ Taylor DellaPenna, Pinterest, 15 September 2012