5. Research indicates 5 key factors inﬂuence giving personal connection group mentality tangible outcome recognition micro-giving (price)Source: http://www.springwise.com/non-profit_social_cause/schoolinthreehours/, http://teninthree.com/, www.pitt.edu/~vester/whydopeoplegive.pdf
6. A Penny a Day: How it Works• Users donate a penny a Very micro day or more, on a – almost no subscription basis cost• $2-5k grants are crowd- Built-in sourced to winning mechanism applicants in a for viral continuous, realtime, spread voting competition
7. A Penny a Day: Marketing• A hip online network for A group socially-conscious people activity with• Tight social network and E- a large commerce integration market• Aﬃrms subscriber self- image with positive, Provides personal messaging personal• Stories and imagery of recognition impact on individual for tangible grantees and end- good beneﬁciaries
8. If these strategies sound obvious,it’s because they are.Unfortunately, most causes,including our major competitors,are focused on just one or two.The U.S. market for philanthropy isover $300 billion annually.It is underpenetrated.
9. Competition: Imitate strengths, mitigate ﬂaws + 1M users, $231M in loans, $25 increments + Facilitates strong online connection between lender and borrower – No mechanism for viral spread+ True micro-giving model, promotes one cause a day, asks for just $1– No community or social dynamic– Diﬃcult to generate repeat customers + Creates competitive dynamic, each person’s goodness is scored – Overly complex site recommends “at least 6 hours” to learn the site+ Simple – people can invest in businesses with social impact– Lacks pithy hook or mechanism for viral spread + Group-buying + social good, taps E-commerce & social networking – Competes against group-buying sites but can’t give same discounts+ Allows nascent causes to receive funding online– Funding requests are not actually “micro”– Donors unable to determine relative merit of causes
10. We’reseekingpartners andsupporters.
11. We want to hear from you• Social investors, to bridge the next 9-12 months of ramp up• Evangelists (corporations, social sector organizations and public ﬁgures), to spread the word to employees, customers, supporters, fans, followers, readers• Exceptional team members (co-founders, advisors and volunteers), to lead technical and design development, advise on legal and ﬁnancial, help build partnerships, and implement innovative, top-notch social media and marketing plans• Startup incubator programs (independent, university- aﬃliated, unoﬃcial), to tell us how we can better serve you
12. Thank you.With questions or inquiries,contact Taylor Jacobson firstname.lastname@example.org+1 617 512 0767+91 91670 88648
13. Team Taylor Jacobson, founder/CEO • Former management consultant, Oliver Wyman • Fellow, Startup Leadership Program • Core launch team member and fundraiser, Teach For India • Co-founder, Duke Venture Forward, student/alumni venture group • Founder, Midnight Riders, $300k+ raised for cancer research Dan Sack, co-pilot • Associate, Oliver Wyman • Former Non-Proﬁt Fellow, Kiva.org Gerald Fine, advisor • Ex-President and CEO, Schott North America • Involved with a number of startups and venture capital ﬁrms Jacob Vattakaven, technical lead • Founder, Creative Director, Quirk
14. Projections and milestones • 1 million users at 3 cents per day 5-Year Goal • $11 million in revenues • Over 1,000 grants for $10k ea. annually Preliminary Jan ’12 April ’12 Oct ’12 Jan ‘13Dev phase Alpha Private beta Public betaActive projects 20 25 45 150Subs 500 1,500 17,500 60,000Avg. sub 0.02 0.022 0.025 0.026Rev./mo. $300 $1000 $13,000 $47,000Costs/mo. $1,200 $4,000 $9,500 $13,000Grant cycle (days) Capital infusion required 3 11
15. Detailed ﬁnancial projections Preliminary Under current assumptions, $120,000 in outside capital would allow a minimum of $10,000 in grants to be made each month until suﬃcient scale is achieved