2. Taylor Brione Ballard
University of Houston, Hotel Restaurant Management
Major
Event Planner/ Certified Wedding Planner
Blogger, Pretty Pink Living (www.taylorbrione.com)
Freelance Writer
Social Media Enthusiast
info@taylorbrione.com
ABOUT ME
4. Build an online community around your event
Attract attendees for the event
Help attendees connect with each other
Broadens participation throughout the event
Encourages information for sharing
Leverages event for media coverage online and off.
WHY SOCIAL MEDIA?
5. Optimize the event for sharing by having as many
distribution channels as possible.
Top Two to Focus on:
Facebook
Twitter
GETTING STARTED
7. Create a Facebook LIKE Page
make sure privacy settings allow “PUBLIC” to view and post
comments and pictures
Pages have advantage over groups and event pages
because they show up in news feeds
Create a public Facebook EVENT and encourage
attendees to share on their personal status updates
Include an EVENTS tab on your Facebook fan page
that directs visitors to where they can register or
purchase event tickets
Include a “LIKE” badge on the organization or event
website
HOW TO ADD FACEBOOK TO YOUR
STRATEGY
8. LIKE PAGE
Can add
direct
registration
or ticket
purchase
right here.
Some pages don’t
have this option for
likers to add
content. Having
this option
available allows
people to write or
add pictures
before, during, and
after the event.
9. EVENT PAGE
Allows you to
add to
Outlook or
Google
Calendar
Depending on
your event, you
may want it to
private or open
only to some
people.
Encourage
urgency or
limited ticket
sales without
sending an
email.
11. Promote “following” the event or organizations twitter
for updates
Ask for people to share your updates with the phrase
“PLEASE RT”
Create an event hashtag EX. #moneyweek2013
Give out incentives to share the hashtag or RT by
offering door prizes, raffle tickets, etc.
Have a designated tweeter to tweet out whats
happening at your event in real time
HOW TO ADD TWITTER TO YOUR STRATEGY
13. Pinterest: online pin board Instagram: Twitter for pictures
PINTEREST AND INSTAGRAM
Save, share, and
locate event ideas
for theme, décor,
favors, etc
Share your event with
others on Instagram
and Twitter with the use
of hashtags.
14. Add pictures to website or Flickr
Post pictures and videos to the Facebook page and tag
those in the pictures so that it shows up on their page
Encourage participation by inviting guest to share their
pictures to the Facebook page or on Twitter by using
the event hashtag
Create a short video or picture slideshow and upload to
organizations Youtube channel
Embed videos on website or company blog
Invite guest of honor or speakers to write blog to get
attendees excited for event
MULTIMEDIA
15. Social Media has revolutionized events and you have a
lot of resources at your disposal. Remember that quality
beats quantity. Start out with the main networks,
discover your target audience, and use what works best
for you.
SUMMARY
This is all what people are doing in a one minute. There are a lot of people on social media! As event planners and program planners, we should use social media to amplify our events and programs. Social media for the most part is free, so its great for event marketing,
There are a ton of people on Facebook. You want your event in their newsfeed. Often times people think there is only young people on Facebook, but 30% of FB users are 35+. Which means these people generally have a higher disposable income which is good for buying gala tickets and spending money on things such as special events.