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Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)
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Facebook, Twitter, & Blogs! Oh My! (Crash Course in Social Media for Non-Profits)

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An introductory presentation about what social media is, why non-profits it, and how they can use it.

An introductory presentation about what social media is, why non-profits it, and how they can use it.

Published in: Technology, Business
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  • 1. Facebook, Twitter, & Blogs, Oh My!! Why Non-Profits Need Social Media & How They Can Use It By: Taylor Brione Ballard, @taylorbrione
  • 2. • Blogger & Social Media Strategist • • • • ABOUT ME www.taylorbrione.com www.twitter.com/taylorbrione www.facebook.com/taylorbrione http://www.linkedin.com/in/taylorbrioneballard
  • 3. • • • • • • What is Social Media? Facebook Twitter Blogs How can it help me raise more money? Q&A Social Media For Non-Profits
  • 4. • Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content. -Merriam Webster Dictionary What is Social Media?
  • 5. • The Fusion of Technology and Social Behavior • Conversational vs. Lecture • Naturally Shareable • Created or Enhanced by consumers/clients What Makes It “Social”?
  • 6. Is your organization one of them? Source: The Discovery Communications Group
  • 7. • • • • Build Community Share Your Organizations Mission People Become Part of Your Cause “Social Media Cultivation” Why NPO’s Need Social Media
  • 8. • • • • • • • 1.26 Billion Users 128 Million daily users in the US Post Engagement within first 5 hours 75% Pieces of content user exposed to at each login 1500 Average time spent per visit 20 minutes Average user connected to 80 fan pages Fastest growing demographic are those 55+ -Digital Marketing Ramblings Facebook 101
  • 9. Be sure to set up a “Like” Page Vanity Url available after 25 likes Post come from the Page (not admin) People can like without approval
  • 10. -can also send messages to “likers” -able to schedule post -must have a personal page before you can have a profile, can assign others as admin Visible to search engines Insights and Demographics Available
  • 11. • Keep your Facebook page active • Need one thing posted daily (video, status update, event) • Respond to people who interact on your wall • Share relevant content of others Facebook 101
  • 12. • • • • • • • 106 Million total users 460,000 New Accounts Daily 20.6 million adults accessing once a month 55% share links to news stories 72% of corporations use Twitter Average user has 126 followers Sends over a billion tweets every 72 hours -Social Media Add Twitter 101
  • 13. @username People whose tweets you are reading People who are connected to you and read your tweets Write 140 character message here Hashtag: # followed by a keyword, that can be followed and search on Twitter Tweet: 140 character message sent on Twitter
  • 14. • • • • 67 million people blog on blogging sites 77% of internet users use blogs 23% of Fortune 500 companies have a blog 60% of users feel more positive about a company after reading its blog Blogging 101
  • 15. • Not all comments will be positive • How your admin responds says a lot about your organization • Apologize when wrong • Be sure to not post controversial/political content if that’s not the nature of your organization • Be aware of what’s going on Keeping Social Media Positive
  • 16. Know who your admin is and be sure they are able to use social media correctly and professionally
  • 17. • Got questions? I’ve got answers! • Or Email me info@taylorbrione.com Questions or Feedback?

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