Focus group results
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Focus group results

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This is a powerpoint with the results of our anti-bullying focus group we carried out with students from Manshead Upper School.

This is a powerpoint with the results of our anti-bullying focus group we carried out with students from Manshead Upper School.

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    Focus group results Focus group results Presentation Transcript

    • ANTI-BULLYING CAMPAIGN FOCUS GROUP Tayler Davies-Lewis
    • How would you define bullying? We asked them this question first so we could see what they thought bullying was and if they would be able to give us a definition. When asked this question a couple of people said that bullying was when someone is repeatedly mean to someone maybe because of their race or sexuality. They also said that it could be cyber-bullying which is on the internet. From this research I know that we need to include a definition on bullying and the different types of bullying into our anti-bullying advertisement.
    • Have you ever been bullied or know of anyone that has? We wanted to asked this question to see if we could get any real stories that we could base our advertisement on. However all of the students had never been bullied and didn’t know anyone that had been bullied. We would like to find some trues stories as this would really help us with our production and it would be more realistic and help us to plan the advert.
    • What are the reasons that you believe most people get bullied for? We asked this question to help us build a storyline for our production. The focus group said that most people get bullied for their race, sexuality, fashion choices, image, financial reasons, social group, family or intelligence. This information will help us to build a storyline and we can include some of the reasons in our production.
    • Where would you go if you were being bullied both inside and outside of school? The students said that inside of school they could go to the hub, talk to friends and tell teachers. They said that outside of the school they could go to the police, family, friends and help lines such as childline. They also said that there is the school email address which is there so that students can report any bullying in the school. This is good as it shows that students know that there is somewhere for them to go if they are being bullied. Also as none of them mentioned beatbullying we can advertise their website which is another place that they can turn to.
    • Do you think that bullying affects selfimage? We asked this question to see what their opinion on self-image was and if bullying and self-image link together. All students agreed that bullying affect self image as they said it can affect your confidence if you are being put down. Also they said you start to believe the nasty things that people say about you which affect your self-image. The information we found out showed that we were correct in saying that bullying affects selfimage. We can use this in our production as we can show the affects that bullying has on people and how it makes the victim feel.
    • Have you heard of the beatbullying organisation? Has anyone ever used their website? We wanted to find out if any of the students had heard of the organisation we are focusing on, beatbullying. No one said that they had heard of the beatbullying organisation but the students did say that they should advertise it more on social networking sites such as Facebook and twitter. They said that the school should have posters for it and maybe even do assemblies on the organisation. This will help our production because it means there is the gap in the market of an antibullying campaign for beatbullying. Also we could take their opinions into account by showing our campaign on social networking sites to get more attention for our target audience which is young adults and teenagers. When we asked them if they had ever used their website they said they had not but wouldn’t as they wouldn’t want to speak to someone that they did not know or trust. This means that in our production we could show how they can trust beatbullying as should use their website and mentoring chat line if they need help.
    • Have you seen any anti-bullying adverts? Did anything stand out? We wanted to see if they had seen any anti-bullying advertisements before so that we could see what they liked and dislikes about them. Unfortunately the students and teachers in the room said that they had never seen any anti-bullying advertisements. They said that they should show more adverts so that people know what do if they are bullied. Again this means that there is a gap in the market for an antibullying advert. We should also include where people can go for help in our advertisments especially because the beatbullying website is somewhere that they can go for help.
    • What would you like to see included in a anti-bullying advert? We wanted to get some ideas from our target audience for our production we so we could include some of the things that they would want to see in a anti-bullying advert. The students said that they would like to see a demonstration of what bullying is. They would want it to have information on where they should go if they need help. They also came up with some good ideas of where it could be show for example they said on TV, at the cinema and on social networking sites. Also a couple of the students said that if they saw a good enough anti-bullying advert they would consider sharing it on social networking sites. Someone else said that we should show the bystanders that might not see themselves as bullies but may be recording the bullying or encouraging it which is just as bad. This question gave us ideas on what we could include in our anti-bulling advert, we need to take their opinions into consideration as they are our target audience and the people that we are aiming.