Female and male because anyone can
get bullied it doesn’t matter what gender
They would be aged 15 – 19 as when we
did primary research people that age
thought that bullying was an issue.
Their socio- economic grouping
would E and D as they would live
at home and go to college or
school. They could also have a full
or part time job.
Our audience research showed us that
our target audience are aged from 15-19
so they would be in upper school or
higher education such as college or sixth
They would be from Bedfordshire, mainly
Dunstable, Luton or Houghton Regis as
we found from our research that our local
target audience live in these areas. They
could also live anywhere in Britain as it
would be shared on the internet and
possibly on TV.
From our research we found that they
would probably use social networking
sites such as Facebook and Twitter. This
is why it would be a good idea to
advertise our campaign on a social
They may also use the TV and
magazines to find out information.
Their likes and dislikes could be
music, cinema, socialising with
friends, TV and following the latest
trends. This might be a reason for
They would follow the latest trends
and try to keep up with the latest
hairstyles, fashion and technology.
This could be to try and fit in and is
another reason for bullying.
They could have any ethnic
background as our advert is aimed at
They could have any sexual
orientation as our advert isn't just
focused on sexual orientation.
They are likely to have a
smartphone such as a Blackberry
or iPhone. Also they may have an
IPod or tablet.