The Release Of...
By Tailor Burton
Brand New Eyes by Paramore
was released on the 29th
September. Here's a look at
the promotion and marketing
up to this dat...
Part of the anricipation of this album was
the background of the previous album as
there were break up rumours after the
b...
The band appeared on
many radio stations,
playing songs and giving
interviews, and talking
about 'Brand New Eyes'.
By doin...
The band done a massive U.S
tour with No Doubt, to prepare
people for their new album.
Before 'Brand New Eyes'
was released the band
were on the cover of
Kerrang (world's biggest
selling weekly rock
magazine) ...
Another big form of promotion
is television. On August 13th,
MTV premiered Paramore's
new music video and single,
'Ignoran...
One of their main means
of promotion and
marketing is their own
official website. Which
promotes merchandise,
gives inform...
A promotional photo- distributed for the purpose of publication.
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  1. 1. The Release Of... By Tailor Burton
  2. 2. Brand New Eyes by Paramore was released on the 29th September. Here's a look at the promotion and marketing up to this date...
  3. 3. Part of the anricipation of this album was the background of the previous album as there were break up rumours after the band cancelled shows. The band said that this album is all about issues with each other, and learning to see other through 'brand new eyes'. Hayley Williams, "I'm writing about something I'm going through right now, and it's still painful"The band as a whole treated the writing as a therapeutic experience, which helped them hash out old differences. In a way this helped promote the album, as everyone was curious also about the lyrics, and the drama behind them.
  4. 4. The band appeared on many radio stations, playing songs and giving interviews, and talking about 'Brand New Eyes'. By doing this, they're are reaching out to listeners who may not know about them and just generally promoting the album.
  5. 5. The band done a massive U.S tour with No Doubt, to prepare people for their new album.
  6. 6. Before 'Brand New Eyes' was released the band were on the cover of Kerrang (world's biggest selling weekly rock magazine) with the subheadings, "we were sick of it all" and 'secret conflict revealed'and featured inside with a long article about 'BNE', this is another form of promotion.
  7. 7. Another big form of promotion is television. On August 13th, MTV premiered Paramore's new music video and single, 'Ignorance' They also apperared on T4, popular show aimed at 16- 25 year olds- the band's main audience also. Their album and their single 'ignorance' was promoted in an advert as well.
  8. 8. One of their main means of promotion and marketing is their own official website. Which promotes merchandise, gives information on tour datesl, and the band. During the run up to 'BNE' the band advertised a 'deluxe edition set' of the album, normally fans to get the new album faster, This also makes them lots of money.
  9. 9. A promotional photo- distributed for the purpose of publication.

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