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Assignment 4 - Product Research

Assignment 4 - Product Research
Team Whatever

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4 product research master 4 product research master Presentation Transcript

  • Team Whatever Lisa Duong Chad Strasser Tavia BlumeScott McCormick
  • TAM for Video Game ConsolesWorld Market for Video Games and Video GameConsoles: 2006 - 2016 Year World Market US$ In Millions2006 41,793.57 Forecasted2007 43,888.572008 46,099.112009 48,432.252010 50,886.252011 53,421.64 Source: Philip M Parker, INSEAD, Copyright 2010, www.icongrouponline.com
  • Market Share of the Wii Market PlayStation 23% Xbox 44% Wii 32% http://www.digital- digest.com/blog/DVDGuy/2012/01/14/gam e-consoles-december-2011-npd-sales- View slide
  • Top Competitors in the Market• In the US Market http://www.digital- digest.com/blog/DVDGuy/2012/01/14/game- consoles-december-2011-npd-sales-figure- analysis/ View slide
  • Market Growth Rate over 3 yearsIn the Global Market
  • Forecasted Market Growth over next 3-5 yrsIn the Global market
  • Market Share Growth or Shrinkage (console units sales worldwide)300,000250,000200,000 XBox360150,000 PS3100,000 Wii 50,000 0 2009 2010 2011"Video Game Console Sales Worldwide, 2008-2010." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton Source: Philip M Parker, INSEAD, CopyrightIII. 2012 ed. Detroit: Gale Group, 2012. 810 pp. 2 vols. Gale Directory Library. Gale. University of Washington. 9 Apr. 2010, www.icongrouponline.com2012 <http://find.galegroup.com.offcampus.lib.washington.edu/gdl/start.do?prodId=GDL>.
  • Market Share Growth or Shrinkage (console units sales worldwide) Wii PS3 XBox360 2008 247,941 240,884 225,372 2009 100,844 143,315 172,994 2010 111,619 114,917 168,429Wii – Decreased 2008-2009 – Increased 2009-2010PS3 – DecreasedXbox360 – Decreased"Video Game Console Sales Worldwide, 2008-2010." Market Share Reporter. Ed. Robert S. Lazich and Virgil L. Burton III. 2012 ed. Detroit: GaleGroup, 2012. 810 pp. 2 vols. Gale Directory Library. Gale. University of Washington. 9 Apr. Source: Philip M Parker, INSEAD, Copyright2012 <http://find.galegroup.com.offcampus.lib.washington.edu/gdl/start.do?prodId=GDL>. 2010, www.icongrouponline.com