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2013 ATC Conference London: New Business Models for the Translation Industry
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2013 ATC Conference London: New Business Models for the Translation Industry

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To deal with today’s downward price pressure on Language Service Providers (LSPs), we have to rethink the value proposition for customers. What used to be valid a couple of years ago could be …

To deal with today’s downward price pressure on Language Service Providers (LSPs), we have to rethink the value proposition for customers. What used to be valid a couple of years ago could be worthless in today's hyperconnected online world. Words as user-generated content, search engine marketing, online customer support, intelligent assistants, e-discovery, and others didn't even exist around 20 years ago. Where does your LSP want to be in 10 years time?

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  • 1. New Business Models for the Translation Industry Diego Bartolome, CEO tauyou <language technology> diego.bartolome@tauyou.com @diegobartolome
  • 2. The Translator (before) Source: U.S. Bureau of Labor Statistics
  • 3. The Translator (now)
  • 4. Has our Business Model evolved?
  • 5. Once upon an industry ...
  • 6. But ... What is a Business Model?
  • 7. A business model A business model describes the rationale of how an organization creates, delivers, and captures value
  • 8. Business Model Canvas
  • 9. YOUR Canvas
  • 10. Customer segments Main Idea: Long Tail Example
  • 11. Value proposition Main Idea: Value pricing Example
  • 12. Key Activities Main Idea: Process Automation Example
  • 13. Key Resources Main Ideas: Machine Translation / Crowd Examples
  • 14. Channels Main Ideas: Apps /WhatsApp / Skype... Example
  • 15. Revenues / Costs Main Ideas: innovative financial models Example
  • 16. Main Free Business Models Freemium (Linkedin) Advertising (Facebook) Cross-subsidies (DVDs in Walmarkt) Zero marginal cost in distribution (Music) Labor exchange (Quora) Gift economy (Freecycle)
  • 17. The next price per word?
  • 18. Life is about the people you meet and the things you create with them. So go out and start creating Part of the Holstee Manifesto Diego Bartolome CEO tauyou <language technology> diego.bartolome @ tauyou.com @diegobartolome