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2012 ProZ Conference Barcelona: The Art of Pitching
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2012 ProZ Conference Barcelona: The Art of Pitching

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The Art of Pitching Presentation. We start with getting to know your business better through the Business Model Canvas by Alex Osterwalder, and then we will explain the basics of a good elevator …

The Art of Pitching Presentation. We start with getting to know your business better through the Business Model Canvas by Alex Osterwalder, and then we will explain the basics of a good elevator pitch, made to stick. If there is time available, we can make a contest to choose the best elevator pitch and/or business model.


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  • 1. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1The Art of PitchingProZ Conference, BarcelonaJune 9th, 2012
  • 2. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 2Where do you want to be?
  • 3. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 3Get to know your business first
  • 4. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 4
  • 5. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 5
  • 6. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 6
  • 7. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 7
  • 8. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 8
  • 9. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 9
  • 10. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 10
  • 11. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 11
  • 12. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 12
  • 13. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 13
  • 14. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 14And now the pitch ...
  • 15. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 15Elevator pitchCustomerProblemSolutionCompetitionUnique Selling PointMagic insideBusiness modelCall to action
  • 16. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 169 C’sConciseClearCompellingCredibleConceptualConcreteConsistentCustomizedConversational
  • 17. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 17Made to stickSimpleUnexpectedConcreteCredibleEmotionalStorieshttp://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
  • 18. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 18Learning by doing2 optionsEveryone thinks about its own businessGroups to address new opportunitiesContest for best business model/elevator pitch
  • 19. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 19Thanks!// Diego Bartolomé, PhD<address> C/ Les Planes 39 – 08201 Sabadell – Spain<phone> +34 93 711 29 96<cell> +34 670 331 225<email> dbc@tauyou.com<www> tauyou.com