2012 Language Technology Innovate iEnterprise Brussels
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2012 Language Technology Innovate iEnterprise Brussels

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Presentation of some problems related to language in the Intelligent Enterprise, and how to overcome them thanks to the use of technology. In particular, we will present some problems related to ...

Presentation of some problems related to language in the Intelligent Enterprise, and how to overcome them thanks to the use of technology. In particular, we will present some problems related to translation and the quality differentiation that is needed to address the market needs.

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2012 Language Technology Innovate iEnterprise Brussels Presentation Transcript

  • 1. Brussels, Belgium ©2012 tauyou <language technoloy> #1tauyou <language technology>the intelligent EnterpriseDiego Bartolomé, CEO
  • 2. Brussels, Belgium ©2012 tauyou <language technoloy> #2some painsselling in your own market is not enoughpeople want to buy in their own languageIn fact, they always prefer it!customers comment in their own language...companies shall respond and adapt to it
  • 3. Brussels, Belgium ©2012 tauyou <language technoloy> #3a sample of innovations in this areasimplified writing to reduce translation costsquality differentiation depending on contentraw machine translationmachine translation + post-editingcrowdsourcinghuman translationreal-time multidirectional translationonline multilingual monitoring
  • 4. Brussels, Belgium ©2012 tauyou <language technoloy> #4some barriersdo-nothing stratgy is aliveif we have been selling this way since ...internal discussionslanguage strategy vs. business strategycoherencefocus – time, money and effortcustomer reluctancee.g. no machine translation
  • 5. Brussels, Belgium ©2012 tauyou <language technoloy> #5Thanks!// Diego Bartolomé, PhD<address> C/ Les Planes 39 – 08201 Sabadell – Spain<phone> +34 93 711 29 96<cell> +34 670 331 225<email> dbc@tauyou.com<www> tauyou.com