• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Rural ppt
 

Rural ppt

on

  • 3,632 views

it will b useful for u.

it will b useful for u.

Statistics

Views

Total Views
3,632
Views on SlideShare
3,626
Embed Views
6

Actions

Likes
2
Downloads
211
Comments
0

1 Embed 6

http://www.slideshare.net 6

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Rural ppt Rural ppt Presentation Transcript

    • RURAL INDIA
      RURAL INDIA:-
      EDUCATION LOAN :12% CAR LOAN:-5%
      MOBILE SIM:-FREE RICE:RS 20
      RANKED IN HDI:-134/182
    • IS INDIA REALLY GREAT?
    • RURAL MARKETING
      REAL MARKETING
      • Any market that exists in a area where the population is less than 10000
      • Marketing focuses to reach its target market.
      • In INDIA mostly target market belongs from rural.(70%)
      L.G. - All places other than the 7 metros
      Nabard .- All locations with a population up to 10000 considered “rural”
    • According to late C.K PRAHALAD(GURU)
      FUTURE BELONGS TO THOSE COMPANIES WHO SEE RURAL AND POOR AS THEIR CUSTOMERS.
    • Size of the market
      Largely Untapped
      Too crowded Urban Market
      Reasons
      for
      Going Rural
      Income on the rise/disposable income
      Income from other than agriculture
      Income flow from urban /abroad
      Better exposure - media
    • GOVERNMENT INITIATIVES
      • CONGRESS :-THEY WORKED FOR “AAM AADMI”
      • NAREGA
      • SHG
      • PMGSRY
      • MID DAY MEAL
    • SUCCESS STORIES OF COMPANIES
      • HLL 50%
      • Colgate 50%
      • LG 50%
      • Asian Paints 60%
      • Dabur 40%
      • Videocon 40%
      • Cadbury’s 25%
      • Hero Hona 40%
    • Low per capita income
      Low disposable income
      Inadequate fixed income
      (daily wages)
      PROBLEMS
      IN
      RURAL
      MARKETING
      Infrastructure problems
      Roads, power
      Low awareness
      Communication- difficult & expensive
      Too many languages
      Geographic Spread
      Digging for Diamond
    • FACTS ABOUT RURAL MARKET
      The average Monthly per capita Consumer Expenditure (MPCE) for rural areas is Rs 495 and that for urban areas is Rs 914.
      93% people in Rural Area live in their own houses as comparative to 61% of Urban.
      Food Expenditure in Rural Area is 56% as in Urban it is 44%.
      9 in 10 Rural households use branded washing powder or cakes
      2 in 5 uses more than 1 brand of soap
    • OPPORTUNITIES
      Infrastructure improving rapidly
      Rural literacy level improved from 36% to 59%
      In fifty years only 40% villages have been connected by road
    • Per capita household expenditure (is Rs.)
    • CONTEMPORARY ISSUES
      Customer is the “Queen”
      Digitalization
      Efficiency in the Supply Chain
      Micro financing
      Product customization
      Others
    • Customer is the “Queen”
      • Role of Women in decision making
      • Getting equal opportunities
      • Working outside home
    • Digitalization
      • E-Choupal
      • Project Shakti
      • Telecom Revolution
      • Banking
      • Govt. Initiatives: e-governance
    • Efficiency in the Supply Chain
      • 40% of the loss occurs in transportation.
      • Less number of warehouses are there then needed
      • Lack of sufficient storage facility
      • Lack of refrigerated logistic support
      • So there is need to invest in these areas such as
      • Providing refrigerated trucks for transportation
      • Sorting centers and education to the marketers.
    • Micro financing
      • It is not that overnight rural India has become prosperous and consumerism is booming. A decade ago India has only 400 MF institutions covering nearly 2 lac customers, today more than a 1000 MF institutions crisscross India’s hinterland and serve over 17 million people.
      • Easy finance availability
    • Product customization
      • Not only reducing the bottle to the sachet
      • Innovative Product like
      • Godrej’sChottu Cool
      • TATA’s Swatch Water Purifier
      • Max’s Max Vijay
      • Castrol’s Operation Attack
    • OTHER STRATEGIES
      Data Management:
      Data mining & Data Warehousing
      Two to Tango:
      Airtel & Nokia
      Channel Adaption:
      Success depends a lot on how you approach your target audience
      Pricing:
      HPCL sold value not cheaper Brands
      Engaging Rural Sales Force:
      Hero Honda