Empact! Activation ServicesMajor Activations A presentation by Empact!
Introduction Owing its humble beginning in 2005 as a small BTL (Below-the-Line) advertising division of Image Graphic Solutions (Pvt.) Ltd., EMPACT! grew into one of the largest activation agencies in Pakistan and is the fastest growing one. With offices in all three metros of Pakistan, a branch in Hyderabad, and planned branches in strata 2 cities in the near future, our workforce comprises of the best in the industry. From strategic planning and creative idea generation to production and on-ground execution our team of dedicated professionals are amongst the best in the world! With the ATL clutter increasing day by day, BTL solutions are fast becoming the most effective, interactive and result yielding choice for brands. EMPACT! solutions can help your Brand create impressions that last!
What we do… PROMOTIONS & ACTIVATIONS Float Production and Execution Direct Marketing Product Sampling Product Selling Kiosk Production and Execution Display Stalls at Exhibitions Citywide or Nationwide Poster/Banner Placement Lucky Draws Schemes Mobile Games and Festivals POS and POP placement Campaigns Merchandizing EVENT MANAGEMENT Concerts Product Launches Conferences / Seminars Exhibitions Corporate Functions Festivals
Some Major Rural Activations
Rural Activations - Major Gold Flake Mela – 30 mela in 2 years Gold Flake Jeet Ka Sitara – 35 floats in 52 towns Motorola Shaam-e-Qalander – 3 day Sufi Concert at Sehwan 2006 MotoFone Roadshows – Musical Road shows in15 towns Motobus – A 1 year project covering 143 towns Pearl Dust Milian Party – started in Q4 2007 – still operational Pearl Dust Autak – a consumer contact of 50,000 Energile Floats – Activity in Sind & Baluchistan Castrol Clinic & Movie Trailer – A 2 year CSR project Castrol Branded Zones – Inflatable Product Replicas & Billboards on Highways
Activation: Gold Flake Melas
Scope: Rural Sindh & Punjab
Duration: 2 Years – 2006/2007
Number of Mela: 30
Redemption Stall with Lucky Draws
Shop Sun Shades
Gold Flake Melas - Pictorial
Activation: Gold Flake Jeet Ka Sitara
Scope: Sindh & Punjab
Duration: 45 days – 2006
Coverage: 125 towns
Floats Displaying Gifts, conducting Lucky Draws and conversion drive
Gold Flake Melas - Pictorial
Activation: Motorola Shaam-e-Qalanadar
Scope: Sehwan Mela
Duration: 3 days - 2006
Sufi Concert (3 days)
Mobile Cell phone Experience Float
Display & Selling Stall.
Over 100,000 people participated per day
Shaam-e-Qalandar - Pictorial
Activation: Pearl Dust Autaq
Scope: Interior Sindh
Duration: 3 months - 2008
Stage Float with projection system
Wet Tea Sampling.
More than 50000 contacts in deep rural areas.
Autaq – Pictorial
Activation: Pearl Dust Millan Party
Scope: Interior Sindh
Duration: 9 months – 2007/2008
Tea Party at a selected house with invites to neighboring females.
Personal Contact with consumers and discussion on family life while having tea.
Increased retention of the brand.
Millan Party – Pictorial
Activation: Castrol Mobile Clinic
Scope: Nationwide – Truck addas
Duration: 2 year ongoing – 2008
CSR Campaign – Mobile Clinic with free checkup during the day & Cinema at night
Service being highly appreciated by truckers. Makes them feel that Castrol cares.
Castrol – Pictorial
Some Major Urban Activations
Some Urban Activations Surf Excelmatic Marlboro Riders Lipton on Wheels (ongoing) Nokia Press Conferences Minute Maid Pulpy Orange 2008 Launch Minute Maid Pulpy Orange 2009 Sony Ericsson Dome 2007-08 Clear – Launch Knorr Make a Meal Launch Surf Excel JAWS Knorr Cubes Coke Brrr… Knorr Soups Cornetto Sparks
Activation: Surf Excelmatic
Duration: 49 days – 2008
Machine Replicas – Malls
Interactive Kiosks – Saloons & Garment Stores
Handheld Movie Players – MTs & IMTs
A clutter breaking concept which created brand awareness and induced trial.
Excelmatic - MALLS
Excelmatic – IMT’s/MTO’s
Excelmatic – DEPT. STORES/SALONS
Activation: MMPO Launch
Duration: 2 months – 2008
Sampling & Awareness via Thematic Float & Kiosks at Malls, MTs, IMTs, Parks, Recreational Areas.
Picture Gallery with experiential areas of all models & souvenirs.
Effective Brand Awareness & Experience for Consumers.
Sony Ericsson Picture Gallery Interaction Gallery Auction Dome
Activation: Surf Excel JAWS
Duration: 49 days – 2007
Washing Demo Floats & Stalls at GT Clusters and Residential areas
Reinforcement of 10/10 stain removal promise via a physical demo and gaining their trust.
JAWS – Pictorial
Activation: Coke Brrr…
Scope: Strata 1 & 2 Cities
Duration: 67 days – 2008
Brrr… Experience via a well air conditioned Float & penguin themed Wii game.
Talk of the town, creating hype and supporting the ATL campaign.
Coke Brrr… – Pictorial
Activation: Knorr Mascots
Duration: 2 months – 2008
Intercepts by Mascots at MT & Malls. Gifts and Souvenirs on purchase.
Achievement of more than 26,000 contacts (kids)
Knorr Mascot – Pictorial
Activation: Cornetto Sparks
Scope: Karachi & Lahore
Duration: 1 month – 2008
Hype of Cornetto Jal song via Interactive Song Recording Kiosk and a Karaoke activity.
Overwhelming response to the Karaoke Competition.
Cornetto Sparks – Pictorial
Marlboro Riders A DCC activity for 2 months in the metro cities of the country Over 90,000 contacts achieved Taste Trials Data Collection Promotional Pack selling Very high profile BAs selected, who drove around in Chevy Colorado’s, intercepting members of the TG throughout the city
Activation: Lipton on Wheels
Scope: Khi, Lhr, Isb, Mux & Fsd
Duration: 1 month – 2009
To create a hype about the current campaign message “Clear your Mind”
A convoy of 8 bikes & a Vitz going around town, intercepting TG & briefing them about the brand
Lipton on Wheels – Pictorial
Nokia Press Conferences
High profile events held at Marriot & Sheraton Karachi to launch Nokia phones in Pakistan
Rural theme for Nokia 1200 series (low-cost phones)
Music theme, with a catwalk for the Express Music 5800
Nokia Press Conferences
Some Major School Activations
School Activities & Us Over the past year Empact! has successfully helped many brands in meeting their objectives by tapping into the once not so explored channel, Schools Now after conducting many activities in various schools, Empact! has established cordial relationships with many well known school networks and thus offers its client this advantage, so that they are able to reach their core TG, at the institutes of their choice
Our Achievements Some of our highlighted achievements with the brands that have owned the schools as a channel are as follows, Blueband Knorr Noodles Lifebuoy Handwash Paddlepop Minute Maid Pulpy Orange (Coca Cola Co.) English Biscuits Manufacturers
Scope : Schools (Class A) in Karachi, Lahore and Islamabad Total Schools: 465 Activity Overview: BBM provided the kids and their parents a free service by measuring the heights & weights of the children at schools and sending them home with the measurement certificates. The kids also availed a chance to win gifts courtesy BBM on wrapper redemption. Total Contacts : 133,200+ achieved
A 7’ high covered area, 12’ x 12’ space The height & weight measurement
Knorr Noodles Scope: Karachi Total Schools: 80 Schools (A & B) (Grade 1-6) Activity Overview: Knorr Noodles, with the help of Rafi Peer and Empact! entertained the kids at the schools with an enjoyable puppet show, after which the kids were given free samples of the product. Wrapper redemption was also conducted to which a great response was received Total Contacts:23,000+ kids entertained
Over 200 kids per show!
Global Handwashing Day ‘08 Scope: Karachi Islamabad Lahore Muzafargarh Rahim Yar Khan Kasur Total Schools: 6 Schools (TCF Schools) Activity Overview: LB visited schools to teach kids about germs and how to protect themselves from germs. BA’s helped the kids observe the germs in the germ buster kits, before and after they washed their hands using LB soap.Certificates for participation were distributed to all. All the events were carried out simultaneously and covered by the press. Total Contacts: 1200 kids washed their hands with LB
The Germ Buster Tests & Hand washes
The Certificate Distribution
Minute Maid Pulpy Orange 2009 Scope: A’Levels/Intermediate schools – Universities Karachi, Lahore, Islamabad Gujranwala (Free sampling only) Total Institutes: 100 nationwide Activity Overview: Graffiti Activity: Inter-school Freestyle Art contest Free sampling of Product Total Contacts: 1,920 contest participants (from 60 schools) 28,000+ students – free sampling A Facebook community of students that interacted by viewing/tagging/commenting on activity pictures & winner announcements
Minute Maid Pulpy Orange 2009 Nature Freestyle Graffiti Contest The Team & the Setup
EBM (Safe Food Awareness) 2008 Scope: Khi, lhr & Isb Total Schools: 33 Schools (A&B) Activity Overview: EBM visited several schools as part of their CSR campaign to educate kids about healthy eating habits. Kids were shown a video regarding healthy eating and then asked to submit entries (paintings) on what they learned. Prizes were distributed among the winners Total Contacts:20,000+ kids touched
Paddle Pop Pyrata Scope: Junior Schools in Lahore Total Institutes: 30 schools Activity Overview: A Pre-Hype announcing the arrival of the Pyrata team. Kids were told to bring along wrappers of Paddle Pop to win exciting, thematic prizes on the day of the event. At the event, a movie show of the Pyrata animation was held, in a decorated, thematic setting, featuring replicas of exciting elements/props from the movie. Sales & wrapper redemption also a part of the activity. Total Contacts: 13,540 contacts (from 30 schools) Wrapper redemption: 22,837
Paddle Pop Pyrata The Team & the Setup
Paddle Pop Pyrata Games, Wrapper Redemption & Testimonials on TV
Thank you! Questions? Contact us: Ali Shahid, Head of Client Servicing (firstname.lastname@example.org, 0301-828-2861) Sana’a Durrani, Head of Strategy & Planning (email@example.com, 0301-828-7709)