HOLLISTER
California
Hollister Co.
Hollister Co., sometimes
advertised
as Hollister or HCo., is an
American lifestyle
brand by Abercrombie &
Fi...
The popularity.
Goods are available in-
store and through the
company's online
store. Hollister was
ranked as the second
m...
The history.
The first store was opened in July 2000 at the Easton Town
Center in Columbus, Ohio. The logo of Hollister co...
Stores.
Abercrombie & Fitch
has designed Hollister
Co. stores to simulate
the appearance of
vintage beach shacks
in an ind...
Stores
Originally, the store
design included a
resident live Maine
Coon cat, named
Fletcher, and a Green
wing Macaw named
...
Music.
Hollister Co. stores
are known to play an
eclectic selection of
alternative rock and
pop music. The
company policy ...
Fragrances.
In 2001, Hollister
released its signature
fragrance Hollister Co.
for women and men.
Now there are a lot of
di...
Body care.
Originally known as
"Sessions," the body
care line has been
simplified to "Body
Care." Upon its
original releas...
THANKS FOR
WATCHING!
Kate Rogacheva.
Hollister
Upcoming SlideShare
Loading in …5
×

Hollister

2,448 views
2,281 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,448
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hollister

  1. 1. HOLLISTER California
  2. 2. Hollister Co. Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand.
  3. 3. The popularity. Goods are available in- store and through the company's online store. Hollister was ranked as the second most preferred clothing brand of US teens on a long list of actual West Coast companies in 2008 by Piper Jaffray.
  4. 4. The history. The first store was opened in July 2000 at the Easton Town Center in Columbus, Ohio. The logo of Hollister company is seagull.
  5. 5. Stores. Abercrombie & Fitch has designed Hollister Co. stores to simulate the appearance of vintage beach shacks in an indoor shopping mall, making Hollister stores stand out from any other store in the mall.
  6. 6. Stores Originally, the store design included a resident live Maine Coon cat, named Fletcher, and a Green wing Macaw named Riley. Animal rights activists protested the inhumane use of live animals in the store décor, given the dim lighting and loud music.
  7. 7. Music. Hollister Co. stores are known to play an eclectic selection of alternative rock and pop music. The company policy is to play the music at the 80–85 decibel level.
  8. 8. Fragrances. In 2001, Hollister released its signature fragrance Hollister Co. for women and men. Now there are a lot of different fragrances for every taste: August, Drift, Malaia, Jake, Sadie, Break Line.
  9. 9. Body care. Originally known as "Sessions," the body care line has been simplified to "Body Care." Upon its original release, Hollister Body Care products included: body wash, body lotion, body spray, lip shine, and others
  10. 10. THANKS FOR WATCHING! Kate Rogacheva.

×