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The truth about social media
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The truth about social media

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Presented at ICT Qatar digital media seminar - May 2013

Presented at ICT Qatar digital media seminar - May 2013

More in: Technology , Business
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Transcript

  • 1. The Truth About…
  • 2. So where does Social Media fit in?
  • 3. NOTAdvertisingormarketing messagesoronline campaigns1
  • 4. Peopletalking together&sharing informationonlineusingpublicly accessibleplatforms2
  • 5. I don’t know thekey to successbut thekey to failureis trying toplease everybody
  • 6. Social MediaisNOT about ROIit’smore aboutCustomer SatisfactionEngagement&Retention
  • 7. Contentis the newdemocracyand we thepeopleare ensuring thatour voices are heardBrian SolisThe Social Media Manifesto
  • 8. Feb 2010
  • 9. Secret RecipeOwnedEarnedPaidDigitalAdvertisingSocialMediaContent
  • 10. CampaignTimeReachTimeReach
  • 11. GoalsStrategyExecutionMeasure
  • 12. Strategy Execution MeasureGoals
  • 13. Goals Execution MeasureStrategyStrategy CreationCreating the strategy is the mostimportant step in having asuccessful social mediaengagement, with powerfulinsights and a dedicated team ofconsultants and experts, yoursocial strategy will have thestrongest impact on your fans.Brand AnalysisWe analyze your current socialbrand status online,competition, your sentiment,what your fans are saying anddoing…etc – We give you aunique perspective and insightsto build your social strategyChoosing PlatformsThrough your goals, andbased on proper brandanalysis, platforms aredefined to reach where yourtarget group exists.
  • 14. Integrating other digital channels
  • 15. Social LinkingOwnedTargetedSharedLiveMobilewwwPrintMailPodCastArticlesNewsADBannerVideoImagesPDFeBooksBlah,Blah
  • 16. Goals Strategy MeasureExecutionCommunity EngagementTo achieve your digital objectives you needto understanding consumer critics and trialbarriers – Our team of carefully selected andhighly trained Engagement Officers providestrong online presence, as well aspersonalized communication channels thatcan defend your brand against critics.Reputation ManagementNot anyone can engage in conversationswith angry or unsatisfied customers andretain their loyalty – Our specializedEngagement Officers can handle even thetoughest negative situations and turn yourcompetitors’ unsatisfied customers intopotential clients.Building PlatformsBuilding a successfulplatform is not just creatinga fan page or account anddesigning it – creating thecorrect social or mobile appsand widgets is key to ensuretop engagement rates withyour fans
  • 17. Responding & two way dialogue strategy
  • 18. Content development & Packaging
  • 19. Goals Strategy Execution MeasureInsights & ReportsOur uniquely detailed and customizedreports provide valuable insights andanalytics about your brand’s presenceonline.In-depth analysis of your brand’s socialmetrics measure how much buzz you andyour competitors are generating andshow you specific details of what peopleare saying giving you the chance to reactinstantly.Sentiment AnalysisBrands often overlook theirsentiment online and focus on fanacquisition and engagement rate,however measuring the sentimentis far more important because itprovides insights to what extentfans are actually satisfied aboutyour brand.
  • 20. Does it Work?
  • 21. 4,125 / 36,695 16,037 / 20,893
  • 22. 5,086 / 8,337 10,846 / 8,624
  • 23. Thank YouAhmed Hussam - MCP, MCDBA, GAIQ, AUGMCountry Manager, Tattlr Qatarahmed.hussam@tattlr.net