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Online Futures - information services for emerging markets
 

Online Futures - information services for emerging markets

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A presentation from the 118 conference and awards in Edinburgh Sept 30 - Oct 1, 2009.

A presentation from the 118 conference and awards in Edinburgh Sept 30 - Oct 1, 2009.

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    Online Futures - information services for emerging markets Online Futures - information services for emerging markets Presentation Transcript

    • Online Futures
      emerging markets perspective
      Peter Tatischev
      Business Development Director
      New Digital Projects, LLC
      International Information Innovation
      Conference and Awards 2009
      Edinburgh, Scotland
      30 September 2009
    • New Digital Projects
    • Agenda
      • Online services for emerging markets
      • Case study: Location Based Services in Russia 2001
      • Case study: Location Based Services in Azerbaijan 2007
      • Information services paradigm for emerging markets
      • Obstacles common for emerging markets
    • Emerging Markets
      - Do we need to connect the underconnected?
      - How do we do it?
      Problems
      lack of infrastructure
      lack of financing
      lack of education
      Key success factors
      Timing
      Pricing
      Local expertise
    • Case study: LBS in Russia
      Location Based information Services launched in Moscow in 2001 – search for nearest POI
      Service designed & developed by local team with minimal initial investments
      1st service on the market of 15m+ users
      Service offered to the most advanced audience in the country (Moscow)
      Replicated in less developed regions during the next 4 years
      Service penetration exceeded 25%
    • Case study: LBS in Azerbaijan
      Location Based Services NOT launched in Azerbaijan in 2007
      Service proposed by a large international vendor (no local flavour)
      High initial investments required
      Critically small target group (not relevant for most of the people)
      Relevant alternative: Location-Based Charging
      Discounted calls for suburban and rural
      subscribers (the operator now has the
      biggest share of rural subscribers)
    • Emerging markets paradigm
      Mobile is the key driver:
      Lack of fixed infrastructure
      Most affordable “connecting” device
      Prepaid airtime is the universal currency
      Information: convenience vs. safety
    • Emerging Markets: obstacles
      Censorship
      Limited international connectivity
      Economical feasibility
      Lack of independent regulation
      Unfair competition
    • Online Services
      “Pushing technologies on society without thinking through their consequences is at least naive, at worst dangerous…” (Jan Chipchase)
      © BBC
    • Thank You!
      Peter Tatischev
      Business Development Director
      +7-909-925-6882
      peter@newdigipro.ru
      http://www.newdigipro.ru
      17B Butlerova st., Moscow, Russia