Pinterest a guide for businesses

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Pinterest a guide for businesses

  1. 1. +
  2. 2. + Pinterest Facts  The site was founded in 2009 by Ben Silbermann, Paul Sciarra and Evan Sharp.  Pinterest is a image bookmarking website where users are allowed to collect, create and share images from the web.  Pinterest now has 10 million users and is steadily gaining momentum outside the United States. 80% of its users are women.  The visual social network’s last round was in May of 2012, when the company raised $100 million at a $1.5 billion valuation.  Launched business accounts in 2012, allowing businesses to either convert their existing personal accounts into business accounts, or start from scratch.
  3. 3. + WHAT SETS PINTEREST APART?  Pinterest seems to succeed at both satisfying the needs of those posting it as well as those of the people pursuing it.  Businesses have been seeing the way Pinterest can be used for marketing products, since it provides the ability to link off site.  Engage customers by just clicking/pinning images, driving traffic to business’s website. That creates a great user experience.  It has a web analytics tool to track clicks and, if appropriate, conversions or sales from Pinterest
  4. 4. + PINTEREST THE FUTURE E-COMMERCE  “Article pins” the potential to add a lot of depth to existing boards, and with readers that are increasingly looking to learn the stories behind the products they buy.
  5. 5. +  “Rich Pins”, a feature that allows users to post detailed information about an item, such as the originating image site, product purchase information or ingredient listings for recipes.
  6. 6. +  “Web analytics”, gives site owners insights into how people are interacting with pins that originate from their websites. Furthermore, business can formulate goals for instances, higher sales by which business can track their success in realtime.
  7. 7. + HOW BRANDS CAN BOOST CUSTOMER ENGAGEMENT?  Host contests. By having them create a themed board or best designed board. Brands like Victoria’s Secret has held contests like this with prize giveaways to engage their current followers and attract new ones.  Launch catalogs or introduce new products. Many brands, like Nordstrom, now launch their catalogs on Pinterest to give pinners a sneak peek as well as to get consumer feedback on their products.  Brand personality and loyalty. Brands use Pinterest to increase their online and social presence with consumers, as well as entice brand loyalty by connecting through consumers’ lifestyle choices.  Adding Pinterest social media icon to encourage consumers to engage, follow, and share.

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