The site was founded in 2009 by Ben Silbermann, Paul Sciarra and
Pinterest is a image bookmarking website where users are allowed
to collect, create and share images from the web.
Pinterest now has 10 million users and is steadily gaining
momentum outside the United States. 80% of its users are women.
The visual social network’s last round was in May of 2012, when the
company raised $100 million at a $1.5 billion valuation.
Launched business accounts in 2012, allowing businesses to either
convert their existing personal accounts into business accounts, or
start from scratch.
Pinterest seems to succeed at
both satisfying the needs of
those posting it as well as
those of the people pursuing
Businesses have been seeing
the way Pinterest can be used
for marketing products, since
it provides the ability to link
Engage customers by just
driving traffic to business’s
website. That creates a great
It has a web analytics tool to
track clicks and, if
appropriate, conversions or
sales from Pinterest
PINTEREST THE FUTURE E-COMMERCE
to add a lot
of depth to
gives site owners
insights into how
higher sales by
can track their
success in realtime.
HOW BRANDS CAN BOOST
Host contests. By having them create a
themed board or best designed board.
Brands like Victoria’s Secret has held
contests like this with prize giveaways
to engage their current followers and
attract new ones.
Launch catalogs or introduce new
products. Many brands, like Nordstrom,
now launch their catalogs on Pinterest
to give pinners a sneak peek as well as
to get consumer feedback on their
Brand personality and loyalty. Brands
use Pinterest to increase their online
and social presence with consumers, as
well as entice brand loyalty by
Adding Pinterest social media icon to
encourage consumers to engage,
follow, and share.