Designing Health Tech     for Womena talk by @tatianajosephy at
“The answer issimple: just focus on WOMEN.”(Just don’t be as obnoxiousabout it as Dave McClure.)
Women’s Health Tech:A Double-Paned Ceiling   4%                      2xof healthcare CEOs.     Women undergo1/5 CS graduat...
Women’s Health, Defined                   Reproductive                      Health           General HealthSee video at: ht...
Reproductive Health TechFertility tracking, just better, will take off!
3 Lessons Be weary of creating a   We live in an Angry      Reproductive health technew market. (Watch for    Birds world....
Lessons in Practice
Product BrainstormTop-down education to bust social norms (e.g. Bedsider, Hormone Horoscope)Forums for women to teach each...
General Health Tech
“Women have beendisproportionately underrepresentedin clinical research. Few of the manydrugs approved by the FDA havebeen...
Product BrainstormGeneral health products, just targeted at womenAmplifying a woman’s experience in healthcare (e.g. revie...
The right demographics
The right skills25%                      50%                                                  New modes of                ...
The right support Halle Tecco   Melinda Gates   Esther Dyson   Lisa SuennenLook for companies like you.Find their investors.
@tatianajosephytatiana@mobilecurious.com
Designing Health Tech Products for Women
Designing Health Tech Products for Women
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Designing Health Tech Products for Women

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  • Designing Health Tech Products for Women

    1. 1. Designing Health Tech for Womena talk by @tatianajosephy at
    2. 2. “The answer issimple: just focus on WOMEN.”(Just don’t be as obnoxiousabout it as Dave McClure.)
    3. 3. Women’s Health Tech:A Double-Paned Ceiling 4% 2xof healthcare CEOs. Women undergo1/5 CS graduates. surgery that is easier for men.The problem The problem of talent of stigma
    4. 4. Women’s Health, Defined Reproductive Health General HealthSee video at: http://vimeo.com/38450284
    5. 5. Reproductive Health TechFertility tracking, just better, will take off!
    6. 6. 3 Lessons Be weary of creating a We live in an Angry Reproductive health technew market. (Watch for Birds world. It sucks, must keep up withwhat people are already but get used to it. innovative health tech. doing and change Entertain (and go Customers expectbehavior through that.) mobile). automation.
    7. 7. Lessons in Practice
    8. 8. Product BrainstormTop-down education to bust social norms (e.g. Bedsider, Hormone Horoscope)Forums for women to teach each other (e.g. PinkPad, ChickRX, Ihadanabortion.org)Tracking hardware + data miningConnect community health workers (e.g. doulas, midwives, fertility educators) with eachother and patientsCustomized birth control with better info on reliabilitySTD trackingMore info/connectedness/integrative health around menopauseAddress stigma/embarrassment around not knowing about our own reproductive healthBetter ways to connect non-techies with reproductive health knowledge
    9. 9. General Health Tech
    10. 10. “Women have beendisproportionately underrepresentedin clinical research. Few of the manydrugs approved by the FDA havebeen adequately tested in women.”clinicaltrials.gov
    11. 11. Product BrainstormGeneral health products, just targeted at womenAmplifying a woman’s experience in healthcare (e.g. reviews of pharmaceuticals by women)Health products for men that help women (e.g. male birth control!)Electronic medical records that are targeted at womenBetter way of translating doctor speak to patientsWomen are responsible for 80% of healthcare spending. Better price transparency in ourhealthcare system!Anything to do with children’s healthHealth products that reflect changing norms and individuality in the healthcare system: womendelaying children (or not having them at all), single mother population, diverse gender/sexualityEmpower women to effect health policy changes (e.g. breastfeeding norms)
    12. 12. The right demographics
    13. 13. The right skills25% 50% New modes of learning: CourseraCS now the biggest ratio of women in Codecademy major at Stanford Stanford’s Intro to CS HackbrightAcademy.com
    14. 14. The right support Halle Tecco Melinda Gates Esther Dyson Lisa SuennenLook for companies like you.Find their investors.
    15. 15. @tatianajosephytatiana@mobilecurious.com
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