Self organization of social networks study Tatiana Indina 2012


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Summary of social media research, Tatiana Indina Wilson Center, Washington DC

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Self organization of social networks study Tatiana Indina 2012

  1. 1. Self-organization of social networks in emergency & crisis response in Russia PhD, Tatiana A. Indina Wilson Center, Kennan Institute March-2012
  2. 2. • SELF-ORGANIZED NETWORKS:• How social networks become organized in crisis situations? Russian cases• Crowdsourcing movements: Can government trust crowds?• How on line crowds can be enabled for emergency respond?
  3. 3. Disaster and crisis management problems:• How individuals interact within network and with the government? How they become self-organized? How to increase effectiveness of the crisis response?• How to connect crowd and crown in crisis? how can we use social media and crowd to help ? Improving communication between crowd and crown; how would government enable and disable crowds?• Distribution of information in crisis: how does information flow? How to make communication and information exchange more efficient?• How to make message work? Which are access points to the network? Developing successful messaging strategies;• How to bring action offline - how to engage volunteers? Creating crowd sourcing regional leadership teams.
  4. 4. Research questions:• Social media as a catalyst of crowd self-organization in emergency; how does s- media effects crowd behavior;• Self-organized group behavior (Mechanisms of online and offline self-organization of social media users);• Levels of engagement of online social media users to offline behavior;• Communication and messaging inside the network (information gathering and dissemination);• Identification and profiling of online leaders as a key access points to self-organized networks;• Interaction between “crowd and crown” through social media in crisis;
  5. 5. Research steps: 1. Develop model of groupMemory behavior and self- organization in crisis situations Goal CONSIOUSS SELF – REGULATION MODEL OF Criteria BEHAVIOR AND DECISION Modeling system MAKING Result (Self –regulation lab, PI RAO, achievement Russia) estimation Programmi STRUCTURE-FUNCTIONAL ng APPROACH: Result information • Goal of the activity; • Subjective model and Correction conditions; • Program of the actions; Program • Evaluation of results; realization
  6. 6. 2. Investigate which role Social networks play in group self-organization how does social media affects group self-organization? which factors determine social networks self-organization ?
  7. 7. 3. Analyze social networks self-organization in crisis response(communication patterns, information exchange, behavior and interaction)
  8. 8. Study of social networks behavior:• What make people engaged in crowdsourcing activism?• How social networks become self-organized in crisis situations? (key factors of success and failure of crowd mobilization);• Mechanisms and group dynamics of communication within networks?• Information flow and access points to the network;• Switching from online to action: How can government enable crowds?
  9. 9. 4. Study of on line activism:• Online activists and their role in enabling social networks;• Motives which drive online leaders’ actions;• Liability of their messaging and information;• Psychological profiling and typology of online leaders.
  10. 10. Russian case studies:
  11. 11. Methodology:• Social media monitoring (open source data);• Content analysis of user generated content;• Social network analysis;• Structure equation models of users communication & behavior;• Group sociometry;• Experimental behavior models and observations;• Psychological profiling of network leaders;• Case studies (post event analysis);
  12. 12. Results:• Model of self-organized behavior of social networks in crisis situation;• Methods of identification and assessment online leaders (key competences model);• Methods to evaluate and improve networks self-organization (communication, action, information exchange) in crisis response.
  13. 13. Where can be applied:• New solutions for emergency communications increasing situational awareness and reactivity;• Crowdsourcing alerts monitoring and evaluation;• Communicating risks & disaster notifications (broadcast alerts; notification service; crisis mapping);• Communication with communities; diaspora mobilization;• Improving communication platforms for social media and government;• Coordination citizen gathered information;• Improving humanitarian and emergency response;• Increasing citizen science &public involvement;• Connecting state and local agencies, relief organizations, government agencies, social enterprise; researchers, general public and media for protecting human security;• Global mapping (evaluation of indexes of self-organization potential of social networks across the countries: Russia, FSU, CA, USA);• Training and development programs for specialists;
  14. 14. Contacts:Tatiana A. IndinaE-mail: tatiana.indina@wilsoncenter.orgskype: tatiana.indianatel: 202-904-0941