STRATEGIC ALLIANCES        Tatiana Giraldo 1520101046
A Strategic Alliance is a relationship betweentwo or more parties to pursue a set of agreedupon goals or to meet a critica...
synergy                                 • technology                                   transfer                           ...
key success factors of the             alliance   individual excellence   Importance   interdependence   Invest   Inf...
Types of strategic alliances           Equity     Non-equity    Global Joint          strategic    strategic   Strategicve...
Stages of Alliance FormationStrategy Development      alliances feasibility, objectives andrationale.Partner Assessment   ...
advantages                        disadvantages   Allowing each partner to               Dealing with diverse or    conc...
examples   A clothing retailer might form a strategic    alliance with a single clothing manufacturer to    ensure consis...
   http://en.wikipedia.org/wiki/Strategic_alliance   `http://www.investopedia.com/terms/s/strategic    alliance.asp   h...
Strategic alliances
Strategic alliances
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Strategic alliances

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Strategic alliances

  1. 1. STRATEGIC ALLIANCES Tatiana Giraldo 1520101046
  2. 2. A Strategic Alliance is a relationship betweentwo or more parties to pursue a set of agreedupon goals or to meet a critical business needwhile remaining independent organizations.
  3. 3. synergy • technology transfer • economic• joining of forces • THE specialization and resources ALLIANCE • shared expenses and shared risk. THE cooperation or collaboration
  4. 4. key success factors of the alliance individual excellence Importance interdependence Invest Information institutionalization
  5. 5. Types of strategic alliances Equity Non-equity Global Joint strategic strategic Strategicventure alliance alliance Alliances
  6. 6. Stages of Alliance FormationStrategy Development alliances feasibility, objectives andrationale.Partner Assessment involves analyzing a potential partner’sstrengths and weaknessesContract Negotiation realistic objectivesAlliance Operation senior management commitmentAlliance Termination Alliance
  7. 7. advantages disadvantages Allowing each partner to  Dealing with diverse or concentrate on activities that conflicting operating practices best match their capabilities. Learning from partners &  Dealing with conflicting developing competences that objectives, strategies, corporate may be more widely exploited values, and ethical standards elsewhere. A strategic alliance could help a  Becoming too dependent on company develop a more another firm for essential effective process, expand into a expertise over the long-term new market or develop an advantage over a competitor
  8. 8. examples A clothing retailer might form a strategic alliance with a single clothing manufacturer to ensure consistent quality and sizing. A major website could form a strategic alliance with an analytics company to improve its marketing efforts.
  9. 9.  http://en.wikipedia.org/wiki/Strategic_alliance `http://www.investopedia.com/terms/s/strategic alliance.asp http://www.businesswire.com/news/home/2011 0113005670/en/Tata-Coffee-Starbucks-Sign- MoU-Strategic-Alliance

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