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Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
Latin commexpo 2013 las vegas welcome and latin america communications market 101
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Latin commexpo 2013 las vegas welcome and latin america communications market 101

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  • 1. LatinComm Expo Opening Latin America Communications Market 101 Estuardo Robles Las Vegas August 27, 2013 tatarobles@americasitforum.com
  • 2. Latin America Setting a good Example, finally! Antes América Latina era el problema y hoy es parte de la solución" Felipe Larraín, Chilean Minister of Treasury (Hacienda) Source: America Economia
  • 3. Entering Latam • Latam: The perfect storm, combines everything: – Low competition, – Easy(ier) to localize • Same alphabet! • One language hits many markets – Cultural affinity – Multiple countries – small & large • Replicate your success easily • Apply lessons to US Hispanic Market
  • 4. Latin America Curious Facts • Latin America: 560 Million person market (190M Brazilians 370M Latins) • Combined GDP exceeds $5 Trillion • Recently Brazil, Peru, DR, Panama, Costa Rica growing at 7% per year • Brazil passed Italy in 2011 to #7, passed UK in 2012 to #6 World Economy • Democratic-Forward thinking: most female presidents of any region • Highest mobile density, highest urban density of developing World • Mexico City and Sao Paulo still the 1st and 2nd largest cities in the World • Strongest Users of Social Media Hours Rank Argentina 10.2 1 Russia 6.6 2 Brazil 6.3 3 UK 4.7 6 US 4.2 9 World 3.7 ComScore and icanmakeitbetter research 3X usage of:
  • 5. Latin America Corporate Profits matching up to GDP Growth GDP GROWTH OF REGION VERSUS CORPORATE PROFITABILITY Approximate GDP Growth Of Latin American Countries in the past 2-3 years Recent Announcements by Leading IT Firms regarding their actual and/or projected revenue GROWTH for Latin America: Brazil 5-6% Peru 6-9% (7.5% 2011) Chile 6-7% Panama 7-8% Costa Rica 4% Dominican Republic 7-8% Mexico -6% - 5% Argentina 6-9% Latam Whole: 4.5% in 2010 Polycom 30% Growth 2011 EMC’s “fastest growing region” 2010 28% expect 25% in 2011 Adobe- 30% growth on average last 3 years Riverbed 200% in Colombia after opening office in 2010. CA (Computer Associates) 2010 – 80% (compared to 5% global) VMware – 85% growth last 3 years, expect 300% 2011-12 F5 Networks– 50% growth 2011 (85% from NEW clients. in the US, 95% of F5 revenue came from existing clients) Dimension Data (from South Africa) – 40% growth in Brazil 2010 Multinational Companies starting to report LATAM as its own region
  • 6. The Rise of the Multilatinas Latin American Home-grown Multinational Corporations Multilatinas started in Chile but have gone mainstream.
  • 7. And the result… Corporate sector, now startups?
  • 8. LatinComm Miami Speakers
  • 9. LatinComm Vegas Speakers Thank you! TFG Associates, Inc.
  • 10. Latin America: Approaching the Region One size fits all… yeah, no, sort of… COUNTRY Mexico sales in Monterrey 1/12 of World’s population. Costa Rica for Central America Regional Panama Bogota for North Andes Santiago for Andean Sao Paulo for Brazil Uruguay for Mercosur Guatemala Argentina Bolivia Brazil Chile Colombia Costa Rica Cuba D. Republic Ecuador El Salvador Honduras Mexico Nicaragua Panama Paraguay Peru Puerto Rico Uruguay Venezuela Total POPULATION 13,776,517 40,134,425 10,907,778 192,272,890 17,063,000 45,393,050 4,253,897 11,236,444 8,562,541 13,625,000 6,134,000 7,810,848 111,211,789 5,891,199 3,322,576 6,349,000 29,461,933 3,967,179 3,494,382 26,814,843 561,183,291
  • 11. Main Carriers Approaching the Region
  • 12. Understanding the Latam Mobile User: = PRICE! Key Moments: - Incoming calls - # Portability - Unlimited Plans - $100 Android
  • 13. Red Ocean vs Blue Ocean Not for long… • Still opportunities in the region, but gap is closing
  • 14. Further Reading: For Business, IT, Telecom, Mobile

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