Aced session 7 aviation catalysing tourism estuardo robles - ciudad aeropuerto guatemala - final web

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  • Ingreso de divisas por turistas
    Año
    Turistas
    Divisas
    Gasto Por Turista
    Variacion # Turistas
    Variacion Divisas
    1999
    822.7
    $390.00
    $474.05
     
     
    2000
    826.2
    $595.30
    $720.53
    0.43%
    52.64%
    2001
    835.5
    $492.70
    $589.71
    1.13%
    -17.24%
    2002
    884.2
    $612.20
    $692.38
    5.83%
    24.25%
    2003
    880.2
    $599.70
    $681.32
    -0.45%
    -2.04%
  • Ingreso de divisas por turistas
    Año
    Turistas
    Divisas
    Gasto Por Turista
    Variacion # Turistas
    Variacion Divisas
    1999
    822.7
    $390.00
    $474.05
     
     
    2000
    826.2
    $595.30
    $720.53
    0.43%
    52.64%
    2001
    835.5
    $492.70
    $589.71
    1.13%
    -17.24%
    2002
    884.2
    $612.20
    $692.38
    5.83%
    24.25%
    2003
    880.2
    $599.70
    $681.32
    -0.45%
    -2.04%
  • Aced session 7 aviation catalysing tourism estuardo robles - ciudad aeropuerto guatemala - final web

    1. 1. ACED Session 7 - Aviation: Catalysing the Tourism Sector Creating and ‘outdoor’ airport city at the gateway of Meso America - Guatemala Estuardo Jose Robles Development Director Ciudad Aeropuerto - Americas tatarobles@ciudadaeropuerto.com www.ciudadaeropuerto.com © Copyright 2010 Ciudad Aeropuerto
    2. 2. How does a strategic approach to the development of the Aviation sector lead to tourism growth for a region?
    3. 3. Guatemala is well positioned within the Americas Bulk of region within a 4 hour flight L.A. (4.5hr) N.Y. (4hr) FL (2hr)
    4. 4. Guatemala Interesting Facts • • • Gateway to Mayan World 3 UNESCO Heritage Sites 500+ Mayan ruins and temples 90% of world total • Multicultural country (50% ethnic origin) • Dubbed the “Land of Eternal Spring”
    5. 5. Old Approach: If you build it… they will come.
    6. 6. Things were going well for Guatemala Year 2004 •Highest growth rate in Latin America - Number of tourists (34%) Year 2005 •“Best cultural destination in the world” BBC London Year 2006 thru 2007 saw a growth in Air Services/Routes •New airlines, new routes, and frecuency increases  250+ weekly flights  More Frecuencies: AA, Copa, Taca, United, Mexicana  New Routes: Iberia, Continental-Petén, TACA-Lima  New Airlines: Spirit, Iberia, InterJet, Aeromexico © Copyright 2010 Ciudad Aeropuerto
    7. 7. 2006: Ground Breaks on Airport Expansion Project in reaction to increased Passenger flows
    8. 8. Passenger Terminal was renovated and expanded
    9. 9. 26 Gates - 450% increase, 3x baggage handling, 4x more customs stations, 10x more parking, etc.
    10. 10. Remodeled and Modernized Passenger Facilities, yet original architecture & design was mostly preserved
    11. 11. New Airport Terminal opened early 2008
    12. 12. Then… along came 2008… With a brand new terminal originally built to cope with increased growth, 2008 and the Global financial crisis affected operations tremendously. Years 2008 thru 2009: •Less airlines, less routes, and frecuency decreases  Strong reduction in weekly flights  Less Frecuencies: AA  Scratched Routes: Continental-Petén, Spirit-LAX  Airline Exits: InterJet, Aeromexico, United, US-Airways © Copyright 2010 Ciudad Aeropuerto
    13. 13. New Approach: Guatemala is improving its approach and finding ways to increase its relevance and importance to the Air Services Sector, including Tourism.
    14. 14. Response in Mid 2008: Guatemala Airport City is Officially Launched “If the concept of Airport City can be reinvented to create a livable, distinctive and sustainable urban development pole, then it is probably here, in Guatemala City.” Mathis Güller, Rotterdam, July 2008 Güller Güller Architecture Urbanism - GGAU.net
    15. 15. Land Development: Strategic definition of land uses and priority projects Residential & business Air side — Airport Logistics, cargo & mobility Passengers & tourism Leisure & culture 06 AIRPORT CITY
    16. 16. Inter-Modal Transportation Hub (BRT) Proposed integration to public transportation grid
    17. 17. Companies have been Attracted • 4,000 new jobs created in 2008/9 • 3 Multinational Corporate Expansions • Key Commercial Real Estate Projects • Confiansa El Cortijo I & II (Operational): • 2M ft2 (200K m2) Warehouse/Logistics Park • Airport Technology Plaza (launch early 2011) • 2M ft2 Class A/B office + retail & parking cap. 2,200
    18. 18. Upcoming Wave of Tourism: 1.More Destinations, less duration 2.(-) Mega Hubs, (+) Feeder Hubs 3.Shorter segments, longer layovers 4.Word of Mouth Tourism 5.Smarter, value/deal-seeking Tourist
    19. 19. End Goal : World’s first Outdoor Airport due to: average temperature: 21°C (70°F) Area already houses 3 Museums, ¼ mile Sculpture Walk, a Public Zoo, the official Craft Market and several Sports and rec facilities.
    20. 20. Catering to Transit/Short-visit passengers Planned connection from AirportCity to Hotels and Conventions: Intercontinental, Westin, Clarion, Accor, Crowne, Barcelo, Radisson, Holiday, others
    21. 21. Sculpture Corridor Completed 2009 White Marble Sculptures, artists from 16 different nations. All Passengers exiting the terminal are able to appreciate.
    22. 22. A strategic approach to the development of the Aviation sector leads to tourism growth for a region - Lower volatility - Higher profitability - Greater Sustainability
    23. 23. ACED Session 7 - Aviation: Catalysing the Tourism Sector Creating and ‘outdoor’ airport city at the gateway of Meso America - Guatemala Estuardo Jose Robles Development Director Ciudad Aeropuerto - Americas tatarobles@ciudadaeropuerto.com www.ciudadaeropuerto.com © Copyright 2010 Ciudad Aeropuerto

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