The Emerging Big Returns on Big Data

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In this Big Data study by TCS, we provide insights into how large companies across North America, Europe, Asia-Pacific and Latin America are investing in Big Data initiatives and deriving returns from it. Visits www.tcs.com/bigdatastudy

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  • This massive amount of data comes from a number of online sources such as social media, machine data and purchasing data. The first one has been especially significant in allowing companies unique insights into what their target consumers are looking for in their brand. Merging their interests with CRM data allows companies to conduct a thorough analysis on their likes and dislikes.

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