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The Interactive Print Experience

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Netpage is an augmented reality mobile app which provides digital functionality for printed media. The application uses image recognition technology to recognize content on Netpage-enabled printed …

Netpage is an augmented reality mobile app which provides digital functionality for printed media. The application uses image recognition technology to recognize content on Netpage-enabled printed pages, and then serves up a "digital twin" of the recognized page.

Published in: Technology, Business

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  • 1. www.netpage.com Confidential & Copyright ©2013 1 TCS Innovation Forum, 2013 The Interactive Print Experience
  • 2. www.netpage.com Confidential & Copyright ©2013 2
  • 3. www.netpage.com Confidential & Copyright ©2013 3
  • 4. www.netpage.com Confidential & Copyright ©2013 4 319.1 88.4 412.9 Print Internet Other Shifting Equilibria 93.8 43.6 32.3 29.2 97.4 22.8 Newspapers Magazines Outdoor Catalogs Direct Mail Inserts Worldwide Advertising Spend, 2012 US$bn Print Advertising, 2012 US$bn
  • 5. www.netpage.com Confidential & Copyright ©2013 5
  • 6. www.netpage.com Confidential & Copyright ©2013 6 Demo
  • 7. www.netpage.com Confidential & Copyright ©2013 7 Use Cases - Marie Claire
  • 8. www.netpage.com Confidential & Copyright ©2013 8 Partners

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