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www.netpage.com Confidential & Copyright ©2013 1
TCS Innovation Forum, 2013
The Interactive Print Experience
www.netpage.com Confidential & Copyright ©2013 2
www.netpage.com Confidential & Copyright ©2013 3
www.netpage.com Confidential & Copyright ©2013 4
319.1
88.4
412.9
Print Internet Other
Shifting Equilibria
93.8
43.6
32.3
...
www.netpage.com Confidential & Copyright ©2013 5
www.netpage.com Confidential & Copyright ©2013 6
Demo
www.netpage.com Confidential & Copyright ©2013 7
Use Cases - Marie Claire
www.netpage.com Confidential & Copyright ©2013 8
Partners
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The Interactive Print Experience

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Netpage is an augmented reality mobile app which provides digital functionality for printed media. The application uses image recognition technology to recognize content on Netpage-enabled printed pages, and then serves up a "digital twin" of the recognized page.

Published in: Technology, Business
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Transcript of "The Interactive Print Experience"

  1. 1. www.netpage.com Confidential & Copyright ©2013 1 TCS Innovation Forum, 2013 The Interactive Print Experience
  2. 2. www.netpage.com Confidential & Copyright ©2013 2
  3. 3. www.netpage.com Confidential & Copyright ©2013 3
  4. 4. www.netpage.com Confidential & Copyright ©2013 4 319.1 88.4 412.9 Print Internet Other Shifting Equilibria 93.8 43.6 32.3 29.2 97.4 22.8 Newspapers Magazines Outdoor Catalogs Direct Mail Inserts Worldwide Advertising Spend, 2012 US$bn Print Advertising, 2012 US$bn
  5. 5. www.netpage.com Confidential & Copyright ©2013 5
  6. 6. www.netpage.com Confidential & Copyright ©2013 6 Demo
  7. 7. www.netpage.com Confidential & Copyright ©2013 7 Use Cases - Marie Claire
  8. 8. www.netpage.com Confidential & Copyright ©2013 8 Partners
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