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1Copyright © 2013 Tata Consultancy Services Limited
Connected Cars - Enabling Safe,
Affordable & Enhanced Driving
Experience
July 26, 2013
Chennai India
CII - ICT July 2013
2
Agenda
Overview of Connected Car
Key Drivers
Connected Services
Technology enablers
Challenges/Solutions in realizing Connected Services
TCS Connected Car Experience
3
Overview of Connected Car
To Cloud
To Infrastructure
Car to Car
To Personal Devices
Within Car
Option 1
4
Overview of Connected Car
To
Cloud
Within
Car
To
Infrastructure
To
Personal
Devices
Car to
Car
Option 2
5
Key Drivers (1/2)
Connected
Drive!!!
Connected
Mobility
Connected
@ Office
Connected
@ Home
Yes ! ! !
Connectivity is so important today that many a times
“Driving is a Distraction”
6
Key Drivers (2/2)
 VRM ( Vehicle
Connect)
 CRM (Customer
Connect)
 Additional Revenue
& Brand
Differentiator
 eCall
 SVT
 Traffic Infrastructure
& Management
 Insurance (PAYD,
PHYD)
 Toll Payment,
Concierge Services
 Fleet Management
7
Connected Car Services…
Keep Me
Safe
Lead to My
Destination
Guide Me
to drive
Safely &
Economically
Monitor,
Maintain & Fix
My Car
Keep My
Car Secure
Keep Me
Informed &
Avoid
Distraction
8
Connected Car Services…
Keep Me
Connected to
Home &
Friends
Keep My
Car
updated &
Relevant
Allow Me to
be
Productive
Help Me
Manage My
Business
Keep Me
Entertained
Help Me
Control My
Car
Remotely
9
Technology Enablers
CE Device Connectivity
 Apple (iPod Out, Siri Integration, Screen
Replication)
 Android OAP
 Mirror Link (CCC)
In-Car Connectivity
 Ethernet
 MOST
 CAN
 Wi-Fi
Cloud Connectivity
 Via Smartphone
 Embedded Connectivity ECU
 NGTP Platform
 Cloud based SDP
 2.5G, 3G
V2V & V2I Connectivity
 DSRC in rigorous trails
10
Technology Enablers
High
Bandwidth
Connectivity
Cloud based
Platforms
LTE
Remote SIM Management
Roaming
Scalable, Time to Market
Manage Complete Car Lifecycle
HTML5
11
Challenges & Possible Solutions
Non Intuitive Systems1
Huge Impact on Usability2
Natural Interfaces3
AI, Individualization4
Lack of
Standards ..
Convergence
of Multiple
Technologies
Proprietary Technologies1
Custom Integrations2
NGTP, HTML53
Ethernet, Genivi4
Human Machine
Interface
Design
HUD, NLP, Haptic, Gesture5
12
Challenges & Possible Solutions (Contd..)
Product Centric1
Revenue Oriented2
Customer Centric3
OEM-MNO Partnering4
Big Data &
Analytics
Privacy1
Optimized Car Experience2
Affordable Services3
Additional Revenue4
Business
Models
13
Challenges & Possible Solutions (Contd..)
Secure Connected Services1
Lack of Trained Customer Support2
Lack of Digital Maps3
About Tata Consultancy Services
 TCS Connected Car Experience
 Snapshot of TCS Engagements in Connected Car Space
15
TCS Connected Car Experience
Mobile
Services
Automotive
IVI &
Telematics
TCS BPO
Services
Telecom
Services
TCS IT IS
Services
TCS Cloud
Services
Mobile
Portal
and Media
Services
 Service Desk
 EUC Services
 Data Center Mgmt
 Application Mgmt
 Ent. Service Mgmt
 Service Mgmt.
 Managed Security
 Converged Network
 Wireless Technologies
 Interoperability Testing
 Infrastructure Management
 Mobile Consulting
 Mobile Banking Solutions
 Mobile Testing
 Usability & User Experience
 Enterprise Mobile Application
 Consulting
 TCS iON – business cloud for
SMB
 BaNCS – Banking Application
 Platform BPO; InstantApps
Environment
build; Tools
 EBMS, Hosted Messaging
 Extension of web portal onto
HTML 5, WAP, SMS. i-mode,
XTTP, Mobile Web 2.0
 Multi channel content delivery
 Multi Media application
development
Analytics & Insights
 (Financial, Customer, Supply Chain , Risk)
Vertical Services
 BFS, Insurance, Retail, Telecom, Mfg/HiTech
Horizontal Services
 Finance & Accounting, SCM, HRO, Cust. Int Mgmt
Platforms
 Analytics, TCS BαNCS INS, HRO, F&A
16
TCS Engagements in Connected Car
Nirdeshak – Fleet Management Solution
NGTP based Telematics System Development
Connectivity ECU App Development
Telematics On-Board system delivery for multiple vehicle Platform
Personal Device Integration to Infotainment System.
Connected App development for Personal Devices
Test Server development for testing the In-vehicle Telematics application
FMEA & Test Scenario Development for Connected Applications
Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities
17
Conclusion
 Connected Cars are here to stay.
– Every Car Connected by 2025 - SBD
 Ecosystem to cooperate and promote Connected Cars for a
win-win strategy.
 Connected Cars will revolutionize the way we live and
commute.
 Connected Cars will be the enabler for Self driven cars or
Autonomous Cars.
IT Services
Business Solutions
Consulting
Thank You

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Connected Cars

  • 1. 1Copyright © 2013 Tata Consultancy Services Limited Connected Cars - Enabling Safe, Affordable & Enhanced Driving Experience July 26, 2013 Chennai India CII - ICT July 2013
  • 2. 2 Agenda Overview of Connected Car Key Drivers Connected Services Technology enablers Challenges/Solutions in realizing Connected Services TCS Connected Car Experience
  • 3. 3 Overview of Connected Car To Cloud To Infrastructure Car to Car To Personal Devices Within Car Option 1
  • 4. 4 Overview of Connected Car To Cloud Within Car To Infrastructure To Personal Devices Car to Car Option 2
  • 5. 5 Key Drivers (1/2) Connected Drive!!! Connected Mobility Connected @ Office Connected @ Home Yes ! ! ! Connectivity is so important today that many a times “Driving is a Distraction”
  • 6. 6 Key Drivers (2/2)  VRM ( Vehicle Connect)  CRM (Customer Connect)  Additional Revenue & Brand Differentiator  eCall  SVT  Traffic Infrastructure & Management  Insurance (PAYD, PHYD)  Toll Payment, Concierge Services  Fleet Management
  • 7. 7 Connected Car Services… Keep Me Safe Lead to My Destination Guide Me to drive Safely & Economically Monitor, Maintain & Fix My Car Keep My Car Secure Keep Me Informed & Avoid Distraction
  • 8. 8 Connected Car Services… Keep Me Connected to Home & Friends Keep My Car updated & Relevant Allow Me to be Productive Help Me Manage My Business Keep Me Entertained Help Me Control My Car Remotely
  • 9. 9 Technology Enablers CE Device Connectivity  Apple (iPod Out, Siri Integration, Screen Replication)  Android OAP  Mirror Link (CCC) In-Car Connectivity  Ethernet  MOST  CAN  Wi-Fi Cloud Connectivity  Via Smartphone  Embedded Connectivity ECU  NGTP Platform  Cloud based SDP  2.5G, 3G V2V & V2I Connectivity  DSRC in rigorous trails
  • 10. 10 Technology Enablers High Bandwidth Connectivity Cloud based Platforms LTE Remote SIM Management Roaming Scalable, Time to Market Manage Complete Car Lifecycle HTML5
  • 11. 11 Challenges & Possible Solutions Non Intuitive Systems1 Huge Impact on Usability2 Natural Interfaces3 AI, Individualization4 Lack of Standards .. Convergence of Multiple Technologies Proprietary Technologies1 Custom Integrations2 NGTP, HTML53 Ethernet, Genivi4 Human Machine Interface Design HUD, NLP, Haptic, Gesture5
  • 12. 12 Challenges & Possible Solutions (Contd..) Product Centric1 Revenue Oriented2 Customer Centric3 OEM-MNO Partnering4 Big Data & Analytics Privacy1 Optimized Car Experience2 Affordable Services3 Additional Revenue4 Business Models
  • 13. 13 Challenges & Possible Solutions (Contd..) Secure Connected Services1 Lack of Trained Customer Support2 Lack of Digital Maps3
  • 14. About Tata Consultancy Services  TCS Connected Car Experience  Snapshot of TCS Engagements in Connected Car Space
  • 15. 15 TCS Connected Car Experience Mobile Services Automotive IVI & Telematics TCS BPO Services Telecom Services TCS IT IS Services TCS Cloud Services Mobile Portal and Media Services  Service Desk  EUC Services  Data Center Mgmt  Application Mgmt  Ent. Service Mgmt  Service Mgmt.  Managed Security  Converged Network  Wireless Technologies  Interoperability Testing  Infrastructure Management  Mobile Consulting  Mobile Banking Solutions  Mobile Testing  Usability & User Experience  Enterprise Mobile Application  Consulting  TCS iON – business cloud for SMB  BaNCS – Banking Application  Platform BPO; InstantApps Environment build; Tools  EBMS, Hosted Messaging  Extension of web portal onto HTML 5, WAP, SMS. i-mode, XTTP, Mobile Web 2.0  Multi channel content delivery  Multi Media application development Analytics & Insights  (Financial, Customer, Supply Chain , Risk) Vertical Services  BFS, Insurance, Retail, Telecom, Mfg/HiTech Horizontal Services  Finance & Accounting, SCM, HRO, Cust. Int Mgmt Platforms  Analytics, TCS BαNCS INS, HRO, F&A
  • 16. 16 TCS Engagements in Connected Car Nirdeshak – Fleet Management Solution NGTP based Telematics System Development Connectivity ECU App Development Telematics On-Board system delivery for multiple vehicle Platform Personal Device Integration to Infotainment System. Connected App development for Personal Devices Test Server development for testing the In-vehicle Telematics application FMEA & Test Scenario Development for Connected Applications Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities
  • 17. 17 Conclusion  Connected Cars are here to stay. – Every Car Connected by 2025 - SBD  Ecosystem to cooperate and promote Connected Cars for a win-win strategy.  Connected Cars will revolutionize the way we live and commute.  Connected Cars will be the enabler for Self driven cars or Autonomous Cars.