Rapid strides in Technology are making mobility seamless. Consumers are connected to the external world through a plethora of personal smart devices.
Automotive sector too is witnessing an unprecedented absorption of these technologies en masse to provide a connected car experience. There is an immediate need for the right mix of technologies/processes and the right delivery mechanisms for providing the Car occupants safer & ultimate driving Experience while generating value for the stake holders.
This presentation will cover some of the key technology trends and challenges involved in realizing the connected car functions
7. 7
Connected Car Services…
Keep Me
Safe
Lead to My
Destination
Guide Me
to drive
Safely &
Economically
Monitor,
Maintain & Fix
My Car
Keep My
Car Secure
Keep Me
Informed &
Avoid
Distraction
8. 8
Connected Car Services…
Keep Me
Connected to
Home &
Friends
Keep My
Car
updated &
Relevant
Allow Me to
be
Productive
Help Me
Manage My
Business
Keep Me
Entertained
Help Me
Control My
Car
Remotely
9. 9
Technology Enablers
CE Device Connectivity
Apple (iPod Out, Siri Integration, Screen
Replication)
Android OAP
Mirror Link (CCC)
In-Car Connectivity
Ethernet
MOST
CAN
Wi-Fi
Cloud Connectivity
Via Smartphone
Embedded Connectivity ECU
NGTP Platform
Cloud based SDP
2.5G, 3G
V2V & V2I Connectivity
DSRC in rigorous trails
11. 11
Challenges & Possible Solutions
Non Intuitive Systems1
Huge Impact on Usability2
Natural Interfaces3
AI, Individualization4
Lack of
Standards ..
Convergence
of Multiple
Technologies
Proprietary Technologies1
Custom Integrations2
NGTP, HTML53
Ethernet, Genivi4
Human Machine
Interface
Design
HUD, NLP, Haptic, Gesture5
12. 12
Challenges & Possible Solutions (Contd..)
Product Centric1
Revenue Oriented2
Customer Centric3
OEM-MNO Partnering4
Big Data &
Analytics
Privacy1
Optimized Car Experience2
Affordable Services3
Additional Revenue4
Business
Models
13. 13
Challenges & Possible Solutions (Contd..)
Secure Connected Services1
Lack of Trained Customer Support2
Lack of Digital Maps3
14. About Tata Consultancy Services
TCS Connected Car Experience
Snapshot of TCS Engagements in Connected Car Space
15. 15
TCS Connected Car Experience
Mobile
Services
Automotive
IVI &
Telematics
TCS BPO
Services
Telecom
Services
TCS IT IS
Services
TCS Cloud
Services
Mobile
Portal
and Media
Services
Service Desk
EUC Services
Data Center Mgmt
Application Mgmt
Ent. Service Mgmt
Service Mgmt.
Managed Security
Converged Network
Wireless Technologies
Interoperability Testing
Infrastructure Management
Mobile Consulting
Mobile Banking Solutions
Mobile Testing
Usability & User Experience
Enterprise Mobile Application
Consulting
TCS iON – business cloud for
SMB
BaNCS – Banking Application
Platform BPO; InstantApps
Environment
build; Tools
EBMS, Hosted Messaging
Extension of web portal onto
HTML 5, WAP, SMS. i-mode,
XTTP, Mobile Web 2.0
Multi channel content delivery
Multi Media application
development
Analytics & Insights
(Financial, Customer, Supply Chain , Risk)
Vertical Services
BFS, Insurance, Retail, Telecom, Mfg/HiTech
Horizontal Services
Finance & Accounting, SCM, HRO, Cust. Int Mgmt
Platforms
Analytics, TCS BαNCS INS, HRO, F&A
16. 16
TCS Engagements in Connected Car
Nirdeshak – Fleet Management Solution
NGTP based Telematics System Development
Connectivity ECU App Development
Telematics On-Board system delivery for multiple vehicle Platform
Personal Device Integration to Infotainment System.
Connected App development for Personal Devices
Test Server development for testing the In-vehicle Telematics application
FMEA & Test Scenario Development for Connected Applications
Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities
17. 17
Conclusion
Connected Cars are here to stay.
– Every Car Connected by 2025 - SBD
Ecosystem to cooperate and promote Connected Cars for a
win-win strategy.
Connected Cars will revolutionize the way we live and
commute.
Connected Cars will be the enabler for Self driven cars or
Autonomous Cars.